Emerging trends of marketing surgical cases in Africa: Balancing health financing strategies exploitation and ethical concerns

Abstract

The unmet health needs in African communities, especially for surgical interventions, have resulted in desperate attempts by families and groups to raise the necessary financial resources. Open marketing of illness and leveraging on empathy from communities deny the sufferers the dignity of humanity. This article delves into the evolving landscape of marketing surgical cases in Africa, examining its role as a health financing strategy and highlighting potential ethical concerns.