School of Information and Communication Studies
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Item Audience Expectations Of The Ghanaian Media Framing Of The 2012 Energy Crisis(University Of Ghana, 2022-03) Baimbill-Johnson, F.This study examines audience perception (Students, Academics, Policymakers) of media reporting of Ghana’s energy crisis of 2012 in the Daily Graphic and Daily Guide newspapers. While earlier studies focused solely on the reporting of the crisis in the media, this study compares journalists’ rationale and audience perspectives of media reporting on the Ghana energy crisis. Drawing on audience reception and framing theories and a semi-structured interview with civil society activists, journalists, academics, students, and spokesperson of the Electricity Company of Ghana (ECG), the study finds that, there is a divergence between journalists’ rationale and audience perspectives of media reporting of Ghana’s energy crisis of 2012. The finding has broad implications for media reporting of crisis in Ghana and much of sub-Saharan Africa.