Browsing by Author "Sikanku, G.E."
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Item Global political campaign communication: Framing analysis of Elizabeth Warren and John Mahama’s presidential primary announcement videos(Ghana Social Science Journal, 2019-12) Sikanku, G.E.This study offers a critical comparative examination of the presidential exploration announcement video of Elizabeth Warren (United States) and John Mahama’s (Ghana) declaration of intent video during the presidential primaries of two leading democracies in Africa and North America in 2018. Ghana has often been touted as an exemplar of democracy in Africa while the United States is viewed as a paragon of western and global democratic practice. The present comparative analysis makes important contributions to national and international democratic studies by analysing the campaign communication of two major candidates in the presidential primaries of their respective parties in both countries. This international comparative framework expands the field of campaign communication research, presents potential lessons, while testing the scope of theoretical and practical applications. The research is grounded within the widely applied concept of communication framing and the functional theory of political communication. Textual analysis was used as the major methodological approach. Three major frames were identified in former President Mahama’s video announcement: (a) “One Ghana agenda & infrastructural continuity, (b) “righting wrongs and ending suffering” and (c) “shared prosperity”. The study also revealed four frames from Elizabeth Warren’s video: (a) “Inspiration, American values and heritage”, (b) “life story”, (c) “economic justice”, (d) “Fighter and Wall Street Sherriff”.Item Media Discourse of President Barack Obama in Sub-Saharan Africa(PETER LANG, 2014-01) Sikanku, G.E.; Amoakohene, M.I.This study examined how African (The Daily Graphic, The Daily Nation, AllAfrica.com) and non-African news media (The Times, The New York Times, Associated Press) covered Barack Obama’s first visit to sub-Saharan Africa (Ghana). A content analysis of 163 stories found five major themes embedded in media reportage of America’s first black president’s visit to the continent of his father. This includes: globalization, democracy, responsibility, historical and soft news narratives. Even though coverage was neutral across board, the African newspapers concentrated more on the historical and soft news frames while non-African newspapers reported heavily on the democracy and responsibility frame.Item Social Media as an Advertising Platform: A Case of Guinness Ghana Breweries Ltd(University of Ghana, 2015-03) Ayivor, D.A.; Sikanku, G.E.; University of Ghana, College of Education, School of Information and Communication Studies, Department of Communication StudiesSocial media has become extremely popular in Ghana and various organisations of all sizes are experimenting with social media advertising. Despite this increasing usage there is currently limited research on how social media is used in specific Ghanaian industries. This study was conducted to ascertain why and how Guinness Ghana Breweries Limited (GGBL) uses social media for advertising. The study focused on specific Guinness Ghana Limited brands –Guinness and Malta Guinness. The study adopted a qualitative research approach. To be specific, in – depth interviews and textual analysis were used to gather data. The study revealed that GGBL relied on social media primarily for the following reasons: brand awareness, communication and interaction with key audiences, social media presence, website traffic and cost effectiveness. Findings indicated that using social media as an advertisement platform was time consuming, requiring constant updates and attention. Findings from this study also revealed that social media has become a useful and effective advertising tool which allows businesses stay in touch with their customers and gauge customer responses. This study further validates Davis‟ (1985) technology acceptance model which underpins this research.