Browsing by Author "Oppong, E."
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Item Culture and country choice of international students: evidence from Ghana(JOURNAL OF MARKETING FOR HIGHER EDUCATION, 2019-11-08) Mahmoud, M.A.; Oppong, E.; Twimasie, D.; Husseini, M.M.; Kastner, A.N.A.; Oppong, M.This study seeks to examine the influence of the cultural elements on international students’ country choice. It also examines whether individual values moderate the influence of cultural elements on the country choice of international students. Drawing upon a sample size of 223, the data was analysed using structural equation modelling technique. Among the five cultural elements, education, language and social institutions were found to have a positive significant influence on the international student’s country choice. When moderated by individual values education was found to be the only key significant value to international students when selecting a country to further their education. The cultural elements should be given much attention by marketers, government and managers of academic institutions. An improvement in the standards of education in developing countries would attract more students from developed countries.Item The Effect of Mobile Health Service Quality on User Satisfaction and Continual Usage(University of Ghana, 2016-06) Oppong, E.; Hinson, R.E.; Kodua, P.; University of Ghana, College of Humanities, School of Business, Department of Marketing and Consumer ManagementThe increased use of mobile phones to access healthcare service by both health professionals and consumers has raised the need for more attention to be focused on mobile health (mHealth) service quality issues. The purpose of this study is to assess the level of mHealth technology service quality and its effect on user satisfaction and continual usage intentions among rural communities in Ghana. This study seeks to examine causal relationships between four variables, namely: mHealth service quality; user satisfaction; continual usage; and monetary cost. A purposive sampling method was used to select three hundred and five (305) respondents. The population of the study were women in rural communities in the Central Region of Ghana who have used mHealth technology services. The mHealth service quality model was adopted for the study. Results are presented using structural equation techniques. The study revealed that, among the three dimensions of mHealth service quality (system, interaction and information quality), only interaction quality is statistically related to user satisfaction. Secondly, all the three mHealth service quality dimensions were found to have a positive impact on continual usage with information quality having the strongest impact. Thirdly, satisfaction has a strong relationship with continual usage; and finally, low monetary cost has a positive influence on user satisfaction and continual usage of mHealth technological service for maternal healthcare. The findings suggest that policy makers and service providers must incorporate good customer care practices and periodic training of both health and information technology personnel on good customer relationship in the design and implementation of mHealth services.Item The Lunsi Traditional Music Of The Frafras In Tamso(University of Ghana, 2013-07) Oppong, E.Lunsi musical type, according to the Frafra in Tamso, is a traditional music meant for general use in the community. It can be performed at funerals, weddings, parties and any other recreational events. This study accesses the difference in lunsi at its place of origin and at Tamso so far as instrumentation, costume, recruitment, training, performance, communication, and migration are concerned. The study also examines the characteristics of lunsi music as compared to that of African music in general. Furthermore, the study characterizes lunsi music as part, or one of the traditional musical types of the Northern region of Ghana. Therefore, as a result, augments the existing traditional music literature of Tamso and also that of the Northern region of Ghana. To achieve the discussed objectives above, appropriate methods were employed. Since most of the resource persons involved, in the music concerned were illiterates, oral questions were used to acquire necessary information about the music in question. The lunsi ensemble of Tamso was assisted financially to organize a performance; where the true colour of the music was manifested; during which a video coverage of the performance was taken. The video of the performance provided a source of information and analyses. In dealing with the popularity of the music in question, a questioner was prepared for non-Frafras; generally non-Northerners; which determined the degree of popularity of the music among other Northern indigenous music. In addition, published documents were accessed. Lunsi music of the Frafra exhibits the two general rhythmic characteristics of Africans namely, syncopation and cross beats. This is as a result of the simultaneous use of contrasting rhythmic patterns within the same scheme of accents or meter. In addition, the manifestation of two or more meters in the same scheme confirms the African nature of lunsi music in Tamso. It is also discovered that inasmuch as there is the use of a standard or key pattern in Lunsi music, it does not conform to the seven-stroke figure commonly used among most African ethnic groups. Furthermore, the study reveals that all drums in lunsi music are double-headed, and that they are either hourglass or cylindrical in shape. The study also reveals that while the lunsi drum performs the communicative role back home, the weiya rather does it in Tamso, while the remaining drums in the ensemble are mainly used as accompaniment. Moreover, lunsi is identified as court music back home, but it is a recreational music, used for ensuring social solidarity among the Frafra in Tamso. The study further reveals that back home, traditional costume, (comprising “kalambiu” and “newerenada”) is used for performing lunsi music. However, T-shirt and a traditional trouser made of traditional cloth are used in Tamso. Lastly, the results show that back home recruitment for lunsi music group could be obligation or retention, affiliation or appointment method. However, among the Frafra people in Tamso, only the appointment method was employed for recruitment into lunsi music group. To Zablog Zakariah Abdullah (African Studies, Legon) and the author of lunsi institution of Dagbon, lunsi is an institution. To him, there is a special family for the institution. Unless you are born or initiated into this family, you cannot be a lunsi.Item Weed hosts of the root-lesion nematode pratylenchus speijeri in replanting sites cleared from nematode-infested plantain cv. apantu-pa (musa spp., aab-group) fields in Ghana(Nematropica, 2013-06) Brentu, F.C.; Amoatey, C.; Oppong, E.Twenty five weed species were collected from six fields after the removal of plantain (Musa spp., AAB-group) cv Apantu-pa plants severely damaged by plant-parasitic nematodes in Ghana. Weed roots were processed and analyzed for presence of plant-parasitic nematodes. Three nematode species, Helicotylenchus multicinctus, Meloidogyne javanica and Pratylenchus speijeri were detected in the roots of ten of the weed species growing in the fields. Six weed species including Rottboellia cochinchinensis, Panicum maximum, Acalypha ciliata, Sida acuta, Brachiaria deflexa and Fleurya aestuans were found to harbour P. speijeri. Rottboellia cochincinensis had the highest population density of P. speijeri with a mean nematode population density of about 19 vermiforms/g fresh root. Lower root densities of 1.5 and 1/g fresh root were observed on Sida acuta and Fleurya aestuans, respectively. The remaining four weeds were colonized by P. speijeri at population levels < 1 nematode/g fresh root. Three weed species (Ageratum conyzoides, Chromolaena odorata and Synedrella nodiflora) harboured only H. multicinctus. These results emphasize the importance of proper weed management in fallow land that is destined for plantain production.