Browsing by Author "Blankson, C."
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Item The development of a scale measuring consumers' selection of retail banks in Ghana(Journal of African Business, 2009-09) Blankson, C.; Mbah, C.H.N.; Owusu-Frempong, L.Y.Ghana, one of the fastest growing liberalized developing economies in Africa, has, in recent years, established a nationwide rural bank system and has witnessed an increase in the entry of foreign retail banks. Although there are increased activities and interest about bank offerings and bank-customer relationships in Ghana (Dadzie, Akaah, and Dunson, 1989), to date, researchers have overlooked the factors underpinning consumers' selection criteria of retail banks in Ghana (Owusu-Frimpong, 1999). This exploratory research complements extant studies on retail bank selection by developing a scale providing insights into consumers' selection of retail banks in Ghana. The results identify three key factors, namely, "competence," "recommendation by parents," and "free banking/no bank charges" that are important in the decisions and selection of retail banks. The reliability and validity of the scale were assessed using exploratory and confirmatory factor analyses. Conclusions, managerial implications, limitations, and future research directions are discussed.Item The impact of stakeholder market orientation on sustainability performance at tourism destinations(Emerald Publishing Limited, 2021) Tsetse, E.K.K.; Mahmoud, M.A.; Blankson, C.; Odoom, R.Purpose – The purpose of this study is to establish the relationship between stakeholder market orientation (StMO) and sustainability performance (SP) at tourism destinations (TDs). Design/methodology/approach – Using a quantitative survey, data was collected from 313 tourism business managers, who are the owners or managers of the tourism businesses at the TDs, and was analysed using the partial least square structural equation model. Findings – Findings indicate that environmental performance is the highest sustainability management practice adhered to at the TDs. Also, community and visitor orientations predicted SP most, with all its hypotheses supported. Research limitations/implications – This study focuses on the impact of StMO dimensions on SP within the TDs, thereby limiting generalisation to other sectors. Practical implications – Tourism marketing managers are given the knowledge that StMO strategy is a precondition for effective implementation and adoption of SP strategy. Social implications – The results have key social implications, in that a sustainability marketing strategy that will assist in the increase acceptance of sustainability programs within the tourism sector has been noted. Originality/value – To the best of the authors’ knowledge, this is believed to be the first empirical study to test the relationship between StMO dimensions and three SP dimensions. This study will improve the sustainability management of tourism resources in Ghana. It will further aid in meeting some of the United Nations Sustainable Development Goals.Item An investigation of Ghana's tourism positioning(Journal of African Business, 2004-10) Blankson, C.; Owusu-Frempong, Y.; Mbah, C.H.N.The purpose of this paper is to gain a deeper understanding of Ghana's tourism positioning and whether a literature-derived positioning framework can further elaborate the latter. Using the face-to-face long interviews among key policy makers, marketing managers and experts, and observation techniques, data were collected and analyzed via the inductive reasoning approach. The results show that Ghana's tourism positioning aim is built around perceptions of a "competitive middle class tourist destination," i.e., "profit and status" through the pursuit of "functional" positioning objective. Positioning strategies including "service", "value for money", "culture", "selectivity", " attractiveness", "reliability", "manpower development", "quality controls" and "ecology" are pursued in order to achieve the aim and objectives. The latter are managed/positioned in the "primal" positioning life cycle stage. Conclusions, managerial implications, future research directions and limitations are noted. © 2004 by The Haworth Press, Inc. All rights reserved.Item Positioning strategies of foreign and indigenous firms in an African cultural milie(Journal of Business Research, 2020) Blankson, C.; Iyer, P.; Owusu-Frimpong, N.; Nwankwo, S.; Hinson, R.Despite the pivotal role of positioning in marketing strategy formulation, few studies explicitly examine posi tioning strategies employed by foreign and indigenous firms operating in the same cultural milieu. Relying on the concepts of culture and positioning as the backdrop, this research contributes to the literature by answering two key research questions: What are the differences between African indigenous firms' and Africa-based foreign firms' pursuits of positioning strategies? And is a Western-developed typology of positioning strategies applicable in an African cultural milieu, and more specifically, in the Ghanaian cultural environment? The results of the study demonstrate that indigenous and foreign firms replicate each other's positioning strategies to carve out positions, although foreign firms aggressively pursue a wider range of strategies than indigenous firms. While there is a uniform attempt by indigenous and foreign firms to reach the mass-market and lower- to middle-class target audiences, foreign firms focus more on middle-class audiences than do indigenous firms. The authors discuss implications for marketing theory and practice.Item Positioning strategies of foreign and indigenous firms in an African cultural milieu(Journal of Business Research, 2019-03) Blankson, C.; Iyer, P.; Owusu-Frimpong, N.; Nwankwo, S.; Hinson, R.Despite the pivotal role of positioning in marketing strategy formulation, few studies explicitly examine positioning strategies employed by foreign and indigenous firms operating in the same cultural milieu. Relying on the concepts of culture and positioning as the backdrop, this research contributes to the literature by answering two key research questions: What are the differences between African indigenous firms' and Africa-based foreign firms' pursuits of positioning strategies? And is a Western-developed typology of positioning strategies applicable in an African cultural milieu, and more specifically, in the Ghanaian cultural environment? The results of the study demonstrate that indigenous and foreign firms replicate each other's positioning strategies to carve out positions, although foreign firms aggressively pursue a wider range of strategies than indigenous firms. While there is a uniform attempt by indigenous and foreign firms to reach the mass-market and lower- to middle-class target audiences, foreign firms focus more on middle-class audiences than do indigenous firms. The authors discuss implications for marketing theory and practice.