Browsing by Author "Anning-Dorson, T."

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Are we ready for Gamification? An exploratory analysis in a developing country
(Education and Information Technologies, 2019-11-22) Ofosu-Ampong, K.; Boateng, R.; Anning-Dorson, T.; Kolog, E.A.
Integrating gamification in the learning process has become a significant factor in the success of teaching, learning, and research in higher education. Education can leverage gamification by enhancing learning management systems to make learning enjoyable and engaging for students. We, however, lack the underpinnings into factors affecting the acceptance of gamification in education. To help solve this, we tested and extended previous acceptance models. Overall, we explored the users’ perception and acceptance of adding gamification to learning among students in higher education. The results show that Image is an insignificant factor in students’ behavioral intention to use gamification. The current paper contributes to the perceptual process for gamification research in learning; deriving implications for gamification application and pioneering research on gamification acceptance in developing countries. We conclude with opportunities, practical and theoretical implications for researchers and practitioners to extend our knowledge of gamification research.
Be flexible: turning innovativeness into competitive advantage in hospitality firms
(International Journal of Contemporary Hospitality Management, 2020-01-13) Anning-Dorson, T.; Nyamekye, M.B.
Purpose – While acknowledging the importance of innovation capability and its potential for creating competitive advantage for firms, the purpose of this paper is to further explain how firms can gain the most from this potential. In the face of the low success rate of innovations and innovation activities in the hospitality sector, this study explains – through the dynamic capability perspective – that building a flexible organization is instrumental in creating competitive advantage out of innovation capabilities. Design/methodology/approach – The study uses data from hospitality firms operating in an emerging economy with a fast-growing hospitality sector. As this study uses survey and statistical methods, the possibility of common method bias is addressed by partial least squares structural equation modeling to test the hypothesized relationships. Findings – The study finds that organizational flexibility (OF) is an important mediator in the relationship between innovation capabilities and competitive advantage. The study explains that building a flexible organization is instrumental in creating competitive advantage out of innovation capabilities in hospitality firms. Originality/value – This study suggests that relying only on innovation capability offers hospitality firms just a fraction of what would be gained if such capabilities are properly aligned with OF. This is because such alignment generates better response power to changing needs as the firm becomes more mobile, responsive and agile to rapidly identify market trends, adjust internal operations and respond quickly to new market demand.
Customer involvement capability and service firm performance: The mediating role of innovation
(Elsevier Inc., 2018-04) Anning-Dorson, T.
This study contributes to the literature on customer involvement by assessing the influence firm-level customer involvement capability has on service firm performance in two economic contexts. The study further examines innovation as a necessary mediator between customer involvement capability and firm performance. Data collected from service firms operating in two countries, the United Kingdom and Ghana, is analysed and used to validate the article's theoretical and empirical contributions. The results show that customer involvement capability has a positive and direct relationship with service firm performance in Ghana but a negative and direct relationship in the British context. The implication is that the effect of firm-level capability can be context-specific and that its development must therefore be aligned with the context in which a firm operates. On the other hand, it was found that in both contexts, innovation (product and process) mediated the relationship between involvement capability and firm performance. © 2017 Elsevier Inc.
Customer involvement capability and service firm performance: The mediating role of innovation
(Journal of Business Research, 2018) Anning-Dorson, T.
This study contributes to the literature on customer involvement by assessing the influence firm-level customer involvement capability has on service firm performance in two economic contexts. The study further examines innovation as a necessary mediator between customer involvement capability and firm performance. Data collected from service firms operating in two countries, the United Kingdom and Ghana, is analysed and used to validate the article's theoretical and empirical contributions. The results show that customer involvement cap ability has a positive and direct relationship with service firm performance in Ghana but a negative and direct relationship in the British context. The implication is that the effect of firm-level capability can be context specific and that its development must therefore be aligned with the context in which a firm operates. On the other hand, it was found that in both contexts, innovation (product and process) mediated the relationship between involvement capability and firm performance.
Customer loyalty and value anticipation: does perceived competition matter?
(African Journal of Economic and Management Studies, 2021) Christian, I.O.; Tackie, N.N.; Anning-Dorson, T.
Purpose – Drawing on customer value theory and the demanding nature of today’s customers, this paper examines the moderating effects of competition, as perceived by customers, on the nexus between customer value anticipation (CVA), satisfaction, and loyalty. Design/methodology/approach – Utilizing data from the Ghanaian banking sector, which has been going through some reforms that are changing the banking landscape, the study analyzes data from 587 customers. Respondents were drawn from a cluster of banks within an enclave with different types of customers and epitomized the competitive nature of Ghana’s banking sector. Findings – CVA drives customer satisfaction, attitudinal loyalty, and behavioral loyalty among bank customers. However, between attitudinal and behavioral loyalty, customers will be more behaviorally loyal to banks that successfully anticipate their needs than they would be in attitude. The relationships between CVA and satisfaction and loyalty are such that the level of competition among sector players does not alter the effect; thus, when a bank can anticipate customer value, customers are going to stay loyal to such a bank irrespective of the competitive offers. Originality/value – Although the impact CVA has on satisfaction and loyalty is justified in the existing literature, extant research has not systematically examined the influence of external boundaries and situational effects on the potency of anticipating customer value in detail. The current study shows the effect of competition on CVA and customer behavioral outcomes. The study further concludes that irrespective of competition, banks that are perceived to be high on CVA will have their customers being loyal. This is very important in the development of bank marketing and product innovation strategies.
Engagement Capability, Innovation Intensity and Firm Performance: The Role of Competitive Intensity
(Journal of African Business, 2020) Anning-Dorson, T.; Nyamekye, M.B.
This study assesses how service firms’ engagement capability enhances their value creation advantages. We analyze how the development of engagement capability helps service firms to cre ate innovation advantages and enhance firm performance. The study also evaluates the moderating effect of competitive intensity on the relationship between engagement capability and firm per formance. We collected data from the service sectors from an emerging African economy, Ghana. The validity and the reliability of the constructs were confirmed through a confirmatory factor analysis. We then assessed our hypothesized relationships through robust standard error hierarchical regression. The results show that developing and deploying customer engagement capability by firms produces positive effects on both innovation intensity and firm performance. The study also finds that competitive intensity as a market condition serves as a boundary condition and therefore moderate the relationship between customer engagement and firm performance. A useful implication from this study is that, inasmuch as service firms must encourage customer engagement and participation in the value creation process, firms must also be mindful of their capacity to meet the engagement requirements for effective value co-creation of the market conditions under which they currently operate.
Enhancing service firm performance through customer involvement capability and innovativeness
(Management Research Review, 2018-05) Anning-Dorson, T.; Hinson, R.E.; Amidu, M.; Nyamekye, M.B.
Purpose Because of the paucity of empirical research on firm-level capabilities of firms for effective customer involvement, the purpose of this study is to evaluate service firms’ capacity to coopt customers to enhance the innovativeness and firm performance relationship. This study conceptualizes involvement capabilities of service firms as a strategic driver that exploits their internal firm assets, which in turn facilitates the positive relationship between innovativeness and firm performance. Design/methodology/approach Data were collected from 344 managers of service firms across different sub-sectors in an emerging economy. The study first confirmed the constructs through confirmatory factor analysis before analyzing hypothesized relationships. Regression models were specified with robust standard errors to test the hypothesized relationships. Findings The study found that involvement capability of service firms helps them to exploit their relational assets and create and manage strong customer participation. Additionally, it was found that involvement capabilities enable service firms to capitalize on the competencies of customers, which in turn improves the outcomes of their innovativeness. The results showed that the interaction between involvement capability and innovativeness enhances firm performance significantly. Practical implications Service firms can enhance customer participation in the value creation process by increasing their involvement capabilities. The increase in such capabilities will enhance the innovativeness of service firms, thereby improving their financial and non-financial performance. Originality/value This study offers guidance on how a firm’s innovativeness and customer involvement work together within the service operation to enhance firm performance.
Examining Information Quality and Perceived Learning Performance in a Gamified Environment
(International Conference on Business Informatics (IEEE), 2020-06-22) Ofosu-Ampong, K.; Boateng, R.; Kolog, E.A.; Anning-Dorson, T.
Despite the significant research on motivation, engagement, and satisfaction in gamification, the quality of the information provided by instructors and designers to students on the gamified application has not received commensurate attention. One potential reason is that quality is an abstract notion that cannot be expressed by simple definition. This paper focus on the critical aspect of the gamified learning environment: using gamified information to enhance students learning behaviour by providing information systems such as Kahoot Mobile Learning application. Our study, based on the contextual and representational information quality, examined 139 users of a gamified information system and found the differential need for information quality when designing content for students. Additionally, the study revealed the four characteristics (website, user, social and task) of information quality as critical dimensions in determining learner’s satisfaction in the gamified application, which in turn influences perceived learning. Our findings provide educators and instructors with important guidelines which when considered on a contextual basis would motivate learners to obtain further information from gamified systems that may lead to perceived learning performance
Impact of customization and innovation on hospitality firms’ performance
(Journal of Hospitality Marketing and Management, 2018-10) Tweneboah-Koduah, E.Y.; Anning-Dorson, T.; Nyamekye, M.B.
This study examines how process innovation and customization, both individually and in combination, improve hospitality firms’ financial and non-financial performance. The paper investigates both process innovation and customization as important firm-level capabilities that have the capacity to improve the performance of hospitality firms due to the nature of their operations. This paper uses data from hospitality firms operating in Ghana. The study finds that hospitality firms’ customization capability allows hospitality firms to benefit from using the customer as a key resource and as a production partner to provide the desired value for customer satisfaction. This study further finds that process innovation and customization produce higher levels of firm performance when they are deployed together as they have complementary properties. This study, therefore, offers that customization capability should target at improving innovation capability in order to achieve higher overall firm performance for hospitality firms.
Innovation and competitive advantage creation: The role of organisational leadership in service firms from emerging markets
(Emerald Group Publishing Ltd., 2018-05) Anning-Dorson, T.
Purpose: The purpose of this paper is to explain how emerging market firms create competitive advantage through innovation. The study through the upper echelon theory and the power distance cultural perspective examines the mediating role of organisational leadership in the innovation and competitive advantage relationships. Design/methodology/approach: Data were collected from the service sectors of two emerging economies, i.e. India and Ghana. Robust standard error regressions were run at two levels. First, at the specific country level and later on the aggregated level for robustness check. Findings: The results show that in both India and Ghana, innovation largely relates positively with competitive advantage. In specific terms, market innovation was found to be the most significant determinant of competitive advantage in both contexts. Additionally, organisational leadership was also found to be mediating between innovation and competitive advantage in both contexts independently and collectively to confirm the effect of power distance and leadership role in such cultures. Research limitations/implications: The current study looks at only two emerging markets with high power distance cultures. The implication is that the impact of leadership may differ in emerging economies with low power distance. Originality/value: The current study looks beyond the mundane relationship between financial performance measures and innovation to assess innovation and competitive advantage in emerging markets context, which has not received the needed attention. It further explains how emerging markets firms can ride on the back of power distance to create a competitive advantage with their innovation development and implementation through organisational innovation leadership. The study offers that the maximum exploitation of the beneficial effect of innovation – competitive advantage – in service firms can only be achieved when leaders spearhead the innovation process and see it through implementation. © 2018, Emerald Publishing Limited.
Investigation into mall visitation motivation and demographic idiosyncrasies in Ghana
(2013) Anning-Dorson, T.; Kastner, A.; Mahmoud, A. M.,
This paper aims to investigate shoppers’ motivations for visiting the mall in respect of their demographic characteristics. The study was Cross-sectional and adopted the quantitative method. Structure questionnaire was used to collect data through a mall intercept approach. Factor analysis was conducted to determine the mall visitation motivations of shoppers and Chi-square test and regression analysis used to help answer the research questions. The paper found eight (8) key mall visitation motivations attract Ghanaian shoppers. Escapism influences the shoppers most, followed by pleasure flow, safety, aesthetic and architectural leisure, respectively. The least motivational factor is exploration. The result suggests that shoppers in Ghana are most likely to see the mall as an escape route from their daily hectic conditions and a place for relaxation.
Resource access mechanisms in networks and SME survival in Ghana
(Journal of Enterprising Communities, 2018-09) Acheampong, G.; Odoom, R.; Anning-Dorson, T.; Anim, P.A.
Purpose The study aims to determine the resource access mechanism in inter-firm networks that aids SME survival in Ghana. Design/methodology/approach The authors collect census data on a poultry cluster in Ghana and construct a directed network. The network is used to extract direct and indirect ties both incoming and outgoing, as well as estimate the structural holes of the actors. These variables are used to estimate for survival of SMEs after a one-year period using a binary logit model. Findings The study finds that out-indirect ties and structural hole have a significant influence on SME survival. This works through the global influence and the vision advantage that these positions and ties offer the SMEs. Originality/value The study offers SMEs a choice of whom to collaborate with for information (resources) in the form of outgoing and incoming ties at both the global and local level.