Browsing by Author "Amoakohene, M."
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Item Public Relations Practice of Football Clubs: A Study of Four Ghanaian Premier League Clubs(University of Ghana, 2014-10) Abdul-Rahman, T.I.; Amoakohene, M.; University of Ghana, College of Education School of Information and Communication Studies Department of Communication StudiesThis dissertation assessed public relations practice in Ghanaian football clubs by studying four Premier League clubs in Ghana namely; Kumasi Asante Kotoko FC, Obuasi Ashantigold FC, Accra Hearts of Oak FC and Wa All Stars FC. Underpinned by the systems and relationship management theories, the study interviewed heads of administration and public relations officers of the four clubs, leadership of supporters of the four clubs, and some media organizations. Through a qualitative methodology, interviews were conducted to find out whether public relations departments existed in the clubs, the PR roles and functions played in the clubs and the channels of communication used by the clubs. The study also sought to find out how PR roles and functions portrayed management’s understanding of PR as well as how the channels of communication impacted on the clubs’ relationships with their publics. The study established that management of the clubs viewed PR as a management function as well as a tool for maintaining relationship with their publics through media relations, although their understanding of PR was limited to some few roles and functions. The study found that the Public Relations Officers of the clubs mainly played the communication facilitator role and sometimes the technician role as a result of the clubs’ understanding of PR. The study also established that the clubs used channels such as telephone calls, memos, meetings and emails for their internal communication and mass media (radio, television and newspaper), social media and, telephone meetings as channels for external communications. The study found that the clubs managed issues and their image mostly through the mass media in order to either attract sponsors or establish and maintain good relationship with their sponsors. However, it was also established that non-performance and lack of success on the pitch were hindrances to attracting sponsorship.Item Radio Redux: Audience Participation and the Reincarnation of Radio for Development in Africa(Journal of Developing Societies, 2019) Tietaah, G.; Amoakohene, M.; Tuurusong, D.Along with the valorization of “beneficiary” participation in development praxis, contemporary communication scholarship has tended toward internet-enabled technologies and applications. This study breaks ranks with the implicit loss of faith in the capacity of the so-called legacy media, and radio in particular. It argues that precisely those advances in new technologies, together with the peculiar media ecol ogy of Ghana and Africa generally, are the bases for prenotions about the enduring relevance of radio. To verify this claim, focus group discussions were conducted among radio audiences in Ghana. The findings suggest three factors for a renaissance of radio as a development communication medium: its contribution to democratic pluralism; the use of local languages that enables social inclusion; its appropriation of new technologies for audience participatory engagement. Radio has thus evolved from the powerful effects notions of a one-way transmitter of information to an increasingly more interactive, audience-centric medium.Item Radio Redux: Audience Participation and the Reincarnation of Radio for Development in Africa(Journal of Developing Societies, 2019-06-01) Tietaah, G.; Amoakohene, M.; Tuurusong, D.Along with the valorization of “beneficiary” participation in development praxis, contemporary communication scholarship has tended toward internet-enabled technologies and applications. This study breaks ranks with the implicit loss of faith in the capacity of the so-called legacy media, and radio in particular. It argues that precisely those advances in new technologies, together with the peculiar media ecology of Ghana and Africa generally, are the bases for prenotions about the enduring relevance of radio. To verify this claim, focus group discussions were conducted among radio audiences in Ghana. The findings suggest three factors for a renaissance of radio as a development communication medium: its contribution to democratic pluralism; the use of local languages that enables social inclusion; its appropriation of new technologies for audience participatory engagement. Radio has thus evolved from the powerful effects notions of a one-way transmitter of information to an increasingly more interactive, audience-centric medium.Item A review of soil fertility management communication in sub-Saharan Africa(2021) Baah-Ofori, R.; Amoakohene, M.In sub-Saharan Africa (SSA), declining soil fertility is among the factors affecting optimal food production. Although a number of interventions have been implemented to improve soil fertility management (SFM) in SSA, their adoption especially among small scale farmers has been low. Although the literature provides considerable evidence of socio economic factors which influence adoption, the subject of how communication influences adoption of SFM remains under-explored. This paper therefore reviewed studies on SFM communication in SSA. The objectives were to identify the current focus of studies on SFM communication, the current definitions of communication which informed such studies, and the type of SFM practices being communicated in the SSA region. Using specific search terms, articles were collected from various databases and content analysed. The review revealed five main themes as the focus of current studies on SFM. The study also revealed two main interpretations of communication which in turn influence the use of either diffusion or participatory communication strategies for SFM communication. The review also showed a focus on integrated soil fertility management (ISFM) messages in the SSA area. The study concludes that while each of the two communication strategies has their individual strengths, farmers prefer participatory strategies. This is because participatory strategies foster interaction and greater understanding; thereby, increasing the likelihood of farmer adoption of SFM practices in SSA. The review concludes by calling for further research on the use of participatory communication to engage farmers about various SFM practices in SSA.