SCHOOL OF PUBLIC HEALTH 
COLLEGE OF HEALTH SCIENCES 
UNIVERSITY OF GHANA 
 
 
 
 
SEXTING AND RISKY SEXUAL BEHAVIOUR AMONG 
UNIVERSITY OF GHANA STUDENTS 
 
 
BY 
 
DOREENDA ENYONAM AHIATAKU 
(10552607) 
 
 
 
THIS DISSERTATION IS SUBMITTED TO THE UNIVERSITY OF 
GHANA, LEGON IN PARTIAL FULFILMENT OF THE REQUIREMENT 
FOR THE AWARD OF MASTER OF PUBLIC HEALTH DEGREE 
 
 
 
JULY, 2016
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DECLARATION 
I, Doreenda Enyonam Ahiataku hereby state that, apart from other people’s work which have 
been cited and duly acknowledged, this is entirely my own work done out of supervision. 
 
 
 
 
……………………………………………                                   ……………………………….. 
Doreenda Enyonam Ahiataku                                                                          Date 
         (Student) 
 
 
 
 
……………………………………                                               ……………………………… 
Dr. Abubakar Manu                                                                              Date 
(Supervisor) 
 
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DEDICATION 
I dedicate this piece of work to the Almighty God and my wonderful family who have always 
supported me with their prayers, support and love. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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ACKNOWLEDGEMENTS 
My profound gratitude goes to the Almighty God for making it possible to go through this 
programme successfully. 
My heartfelt thanks go to Dr. Abubakar Manu for supervising my work. I am grateful and 
appreciate his advice, essential and fruitful comments, patience, essential and constructive 
criticisms, patience and guidance throughout my research period. To my Head of Department, 
Professor Augustine Ankomah, I say a big thank you for your countless advice and support. 
I owe a special gratitude to, Dr.Fred Yao Gbagbo, for his encouragement and making time to go 
through my work and offering constructive ideas and criticisms. I would forever be grateful. 
To the CEO of the Cape Coast Teaching Hospital, Dr. Daniel Asare, the Director of Nursing, 
Mrs. Sophia Blankson and my colleagues and friends at work. Thank you all for being 
instrumental in the achievement of this dream. May the almighty God shower his blessings upon 
you. 
To my loving parents, Mr. &Mrs. Ahiataku, and my siblings. I say a big Thank you, for your 
ceaseless prayers, support and encouragement. 
To all my programme mates, research assistants and friends, I say a big Thank you to you all for 
being there with your assistance and encouragement. 
To all individuals who contributed in one way or the other. I say a big thank you all for making 
this work a possibility.  
 
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ABSTRACT 
Background: Youth sexuality is of paramount interest to many stakeholders, since potential 
negative consequences may occur. These include HIV/AIDS, other STIs, and unintended 
pregnancies. Studies elsewhere indicate that sexting increases risky sexual behaviour among the 
youth. 
 In Ghana however, there is no empirical evidence about sexting behaviours among the youth 
and the extent to which sexting influences risky sexual behaviours.  
This study, sought to examine the influence of sexting on risky sexual behaviour among 
University of Ghana students. Specifically, it determined the prevalence of sexting among 
students of the University Of Ghana, the factors that motivate sexting and the relationships 
between sexting and risky sexual behaviours. 
 
Methodology: The study was a cross-sectional quantitative study using structured 
questionnaires. A multistage cluster sampling technique with probability proportional to size was 
used in the sampling process, to compute for the number of students to be used. The measure of 
size was the number of students in each Hall. First, five (5) Halls out of the 11 mixed Halls were 
randomly selected using the lottery method. 
The second stage involved systematic selection of room numbers of the selected halls. 
Respective sampling intervals were calculated for each Hall, and every nth room was selected. 
In the third, one student was chosen at random from the selected rooms. In cases where a student 
in the selected rooms refused to participate in the study, or didn’t meet the eligibility criteria, we 
moved to the next room.   
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 At the end of the study the proportion of student sexters and their motivation for doing so was 
known. The study also determined whether sexting influences sexual behaviour. Data were 
analyzed using frequencies, Chi-square and logistic regressions in STATA version 13.0. 
 
Results: The study found that most of the students use a smart phone for internet connectivity 
and females were noted to sext more than males. Overall, 255(38%) of the students have ever 
sent a sexually suggestive message, and 463(69.1%) have ever received a sexually suggestive 
message. About 237 (51.2%) were engaged in two way sexting. The reasons given for sexting 
included to get noticed 427(63.7%), 376(56.1%) to fish for compliments and as a sexy gift for 
boyfriends/ girlfriends 398(59.4%). 
About 160(24.9%) were involved in risky Sexual behaviours. A multivariate analysis showed 
that there was no significant association between sexting and risky sexual behaviour. 
Conclusion: The study showed that females sext more than males and about a quarter of the 
students are involved in risky sexual behaviours. However there was no association between 
sexting and risky sexual behaviour.  
 
Key words:  Sexting, risky sexual behaviours, two way sexting, University of Ghana 
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TABLE OF CONTENTS 
DECLARATION ............................................................................................................................. i 
DEDICATION ................................................................................................................................ ii 
ACKNOWLEDGEMENTS ........................................................................................................... iii 
ABSTRACT ................................................................................................................................... iv 
TABLE OF CONTENTS ............................................................................................................... vi 
DECLARATION ............................................................................................................................. i 
DEDICATION ................................................................................................................................ ii 
ACKNOWLEDGEMENTS ........................................................................................................... iii 
ABSTRACT ................................................................................................................................... iv 
TABLE OF CONTENTS ............................................................................................................... vi 
LIST OF TABLES .......................................................................................................................... x 
LIST OF FIGURE.......................................................................................................................... xi 
LIST OF ACCRONYMS .............................................................................................................. xii 
DEFINITION OF TERMS .......................................................................................................... xiii 
CHAPTER ONE ............................................................................................................................. 1 
1.0 INTRODUCTION ............................................................................................................... 1 
1.1 Background ........................................................................................................................... 1 
1.2 Problem   statement .......................................................................................................... 3 
1.3 Conceptual framework. .................................................................................................... 5 
1.5 Study   Objectives ............................................................................................................ 8 
1.5.1 General Objectives .................................................................................................... 8 
1.5.2 Specific Objectives ................................................................................................... 8 
CHAPTER TWO ............................................................................................................................ 9 
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2.0 LITERATURE REVIEW ......................................................................................................... 9 
2.1 Defining Sexting .............................................................................................................. 9 
2.2 Prevalence of Sexting .......................................................................................................... 10 
2.3 Motivations for Sexting .................................................................................................. 11 
2.4 Gender and Sexting ............................................................................................................. 12 
2.5 Consequences of Sexting ............................................................................................... 13 
2.6 Risky Sexual Behaviours ............................................................................................... 14 
2.6.1 Ever Had Sex ................................................................................................................ 14 
2.6.2 Sex without a Condom and Multiple Sexual Partners .................................................. 15 
2.6.3 Age at Sexual Debut ................................................................................................... 16 
2.7 Peer Pressure............................................................................................................... 17 
2.8 Risky Sexual Behaviours and Sexting ........................................................................... 18 
2.9 Influence of Media ......................................................................................................... 19 
2.10 Family Structure ............................................................................................................. 20 
2.11 Religiosity ...................................................................................................................... 21 
CHAPTER THREE ...................................................................................................................... 23 
3.0 METHODOLOGY ................................................................................................................. 23 
3.1 Study Design ....................................................................................................................... 23 
3.2 Study Site ............................................................................................................................ 23 
3.3 Study Population ............................................................................................................ 24 
3.3.1 Inclusion Criteria .................................................................................................... 24 
3.3.2 Exclusion Criteria ................................................................................................... 24 
3.4 Study variables ............................................................................................................... 25 
3.4.1 Dependent Variable ................................................................................................ 25 
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3.4.2 Independent Variables ............................................................................................ 25 
3.5 Sample Size Estimation ....................................................................................................... 26 
3.7 Sampling Procedure ............................................................................................................ 27 
3.8 Training of research assistants ............................................................................................ 28 
3.9 Pre-testing............................................................................................................................ 28 
3.10. Data collection Technique and Procedure ........................................................................ 29 
3.11 Data Processing ................................................................................................................. 29 
3.12 Data Analysis .................................................................................................................... 29 
3.13 Ethical Considerations....................................................................................................... 30 
3.14 Quality Control .................................................................................................................. 31 
3.15 Dissemination of findings ................................................................................................. 31 
CHAPTER FOUR ......................................................................................................................... 32 
4.0 RESULTS ............................................................................................................................... 32 
4.1 Background characteristics ................................................................................................. 32 
4.2 Distribution of students .................................................................................................. 32 
4.3 Prevalence of Sexting ..................................................................................................... 35 
4.4 Motivations and attitudes for Sexting ................................................................................. 39 
4.5 Risky sexual behaviours ................................................................................................. 42 
4.6 Relationship between Sexting and Risky sexual behaviour ........................................... 44 
4.7 Associations between risky sexual behaviour and other variables ................................ 48 
CHAPTER FIVE .......................................................................................................................... 50 
5.0 DISCUSSION ......................................................................................................................... 50 
5.1 Introduction ......................................................................................................................... 50 
5.2 Discussion of findings .................................................................................................... 50 
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5.3 Prevalence of Sexting ..................................................................................................... 50 
5.4 Reasons and motivations for Sexting ............................................................................. 52 
5.5 Proportion of students engaging in Risky Sexual behaviours ........................................ 53 
5.6 Associations between sexting and Risky Sexual Behaviours ........................................ 54 
5.7 Limitations of the study.................................................................................................. 56 
CHAPTER SIX ............................................................................................................................. 57 
6.0 CONCLUSIONS AND RECOMMENDATIONS ................................................................. 57 
6.1 Introduction ......................................................................................................................... 57 
6.2 Recommendations ............................................................................................................... 58 
REFERENCES ............................................................................................................................. 59 
APPENDIX I: INFORMED CONSENT FORM ........................................................................ 63 
APPENDIX II: QUESTIONNAIRES........................................................................................... 67 
APPENDIX III: ETHICAL CLEARANCE LETTER .................................................................. 74 
 
 
 
 
 
 
 
 
 
 
 
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LIST OF TABLES 
Table 4.1 Demographic Characteristics of Students ..................................................................... 34 
Table 4.2 Gadgets used for internet connectivity ......................................................................... 35 
Table 4. 3 Proportion of students who have ever engaged sexting related activities by sex ........ 37 
Table 4. 4 Cross tabulation showing the proportion of students who have sent or received sext 
messages by age groups ................................................................................................................ 38 
Table 4. 5 Cross-tabulation showing the proportion of students who have ever sent and ever 
received sext messages ................................................................................................................. 38 
Table 4. 6 Motivations for sexting by sex..................................................................................... 40 
Table 4. 7 Attitudes towards sexting............................................................................................. 41 
Table 4. 8 Risky sexual behaviours by sex of students ................................................................ 43 
Table 4. 9 Other Sexual Behaviours ............................................................................................. 44 
Table 4. 10 Associations between risky sexual behaviour and other major variables. ................. 46 
Table 4. 11 Results of Logistic Regression analyses .................................................................... 49 
 
 
 
 
 
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LIST OF FIGURE 
Figure 1.1 Conceptual framework, adapted from Netemeyer, Ryn, & Ajzen,( 1991). ................... 7 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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LIST OF ACCRONYMS 
AIDS     Acquired Immune deficiency Syndrome 
AP-MTV Associated Press-Music Television 
GHS     Ghana Health Service 
GSS      Ghana Statistical Service 
HIV       Human Immunodeficiency Virus 
SRS                Simple Random Sampling 
STIs     Sexually transmitted infections 
UNFPA    United Nations population fund 
USA  United States of America 
WHO     World Health Organization 
 
 
 
 
 
 
 
 
 
 
 
 
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DEFINITION OF TERMS 
RISKY SEXUAL BEHAVIOUR: Involvement in more than one of the following activities 
1. Ever had sexual intercourse in exchange for cash 
2.  Ever had sexual intercourse in exchange for gift  
3. Ever had sexual intercourse in exchange for favors? 
4. Ever had sex when drunk? 
5. Ever had sex with a person 10 years older or more? 
6. Non condom use during last sexual intercourse 
7. Multiple  sexual partners within the last 3 months 
 
SEXTING: Refers to sharing (sending or receiving) sexually suggestive photos or messages through 
cell phones and any other mobile media. 
YOUTH: Refers to persons aged between 15 years and 24 years. 
YOUNG PEOPLE: Refers to people aged 10–24 years. 
 
 
 
 
 
 
 
 
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CHAPTER ONE 
1.0 INTRODUCTION 
1.1 Background  
Youth sexuality is of paramount interest to many stakeholders, because of potential negative 
consequences such as unintended pregnancies, acquisition of HIV/AIDS and other sexually 
transmitted infections (Khanna, Singh, & Khas, 2015). Globally, it is an exciting milestone 
that happens to anybody, as one is no longer considered as a child, neither is one an adult. 
This stage is characterized by tremendous pace in physical growth and development, social 
and psychological changes, sexual maturity, debut, development of adult mental processes 
and a move from an earlier childhood socio-economic dependence towards relative 
independence (Geary, Baumgartner, & Tucker, 2008; Khanna et al., 2015). 
In 2011, the world's population reached the 7 billion mark (UNFPA, 2011).  Young people 
aged between 10-24 years represent about a quarter of the total world population.In 
developing countries these young people between the ages of 10-24 years make up about 
25% of the population, a grander percentage than in the developed countries because of the 
high fertility rates (UNFPA, 2011).  
The last population and housing census for Ghana in 2010 indicated that, like in most 
developing countries the population of Ghana is largely youthful, with young people between 
the ages of 15-24 making up about 30.2% of the total population of Ghana (Ghana Statistical 
Service, 2013) 
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Majority of students admitted to pursue various undergraduate programmes are directly from 
the junior high school and anecdotally, 70% are young people. 
The transition to adulthood is quite turbulent for young people. During the transition, young 
people adopt various behaviours that may negatively affect their future health. Studies show 
that over 70% of disease burden in adulthood is attributed to conditions that started in 
adolescence (Gore et al., 2011). 
 According to Lounsbury, Mitchell, & Finkelhor (2011), sexting is the exchange of sexually 
suggestive pictures or messages, including nude or seminude photographs, through mobile 
phones or other social networking sites. This phenomenon began with technological 
advancement in the 21st century. Trends keep changing from country to country, hence 
becoming a global issue, a study by Barker, Rizzo, Hancock, Norton, & Brown (2014) 
indicate that teens and the youth around the world are engaging   in this behaviour.  
In Ghana sexting and its associated negative outcomes has received media attention 
(Gadzekpo, 2014), for its prevalence among young people. 
Young people who automatically have the obligation to lead the economy of the next 
generations, face challenges which include cyber addiction, drinking, smoking, under age 
sex, and teen pregnancy resulting in HIV and AIDS. Other challenges include peer pressure, 
unhealthy competition and eating disorders (Van Ouytsel, Van Gool, Ponnet, & Walrave, 
2014).  
This burden if not handled adequately will lead to a world full of diseased persons with a 
reduced work force and decreased productivity (Strasburger, Jordan, & Donnerstein, 2010). 
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In a national survey of persons aged between 10 and 17 years old in the US, it was found 
that, nearly half of the students had been exposed to online pornography in the previous year 
(Walker, Sanci, & Temple-, 2011). 
 Though there is a widespread incidence in other countries including sub-Saharan Africa and 
Ghana, young people are unaware about the legal ramifications that this practice may cause. 
Media affect the youth not only by shifting time they employ doing homework, active 
learning  or sleeping but it also impacts beliefs and behaviours as they imitate what they see 
on screen and deem it correct behaviour. The youth of this generation are very creative and 
are able to turn around the benefits of media to their benefits, by downloading violent videos, 
sending sexually suggestive text messages or explicit self-photographs to their friends 
(Strasburger, Jordan, & Donnerstein, 2010). 
This study seeks to understand the technological needs of young people and their 
technological communication methods; it is also to ascertain what drives them to use 
technology to their benefit and what motivates them to sext. It also seeks to examine the 
association between sexting and risky sexual behaviour among University of Ghana students. 
1.2 Problem   statement 
About one third of the total population of persons living in Ghana as at 2010, were young 
people between the ages of 10 and 24 years (Ghana Statistical Service, 2013). This portrays 
that the population of Ghana is largely youthful, and these group of individuals are the 
persons who will be driving the affairs of the homeland in the next generation. 
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Sexual debut in the country has been quite early. Median age at first sex was reported to be 
18.4 years in Ghana and varies between the rural (17.9 years) and the urban (18.8 years) 
areas. This means that first sex tends to take place among the Ghanaian population when they 
are in their youth (Ghana Statistical Service, 2013). 
In the University of Ghana, the picture is no different. It is evident that almost every student 
uses a mobile phone. Technology is useful in discussing health problems among students. 
Smart phones in particular, enable the youth to connect to one another, and to the world 
through a   range of social and visual media, shopping and surfing for information. Alongside 
the perceived benefits of advancing online and mobile technologies, there are public 
concerns relating   to young   people’s changing social communication. One inappropriate 
use is sexting (Lennart et al, 2008; Cooper et al, 2005). 
Studies show that close to 20% of teens have sexted.  Collins, Elliot and Berry, 2010) were 
also of the opinion that exposure to sexual media content, enhances a rapid progression to 
sexual activity and early coital behaviour, which leads to unplanned pregnancies and sexually 
transmitted infections. 
Sexting also affects sexual behaviour in the same way i.e. early sexual initiation, rapid 
progression to sexual activity and unprotected sex with multiple sexual partners (Benotsch et 
al., 2013; National campaign to Prevent Teen pregnancy, 2005). 
Sexting has received media attention in other countries including Ghana for its perceived 
prevalence and associated outcomes, but there is no empirical evidence in Ghana to back 
these claims. Therefore policies and programmes targeting issues on young people are silent 
on this emerging social challenge, making it difficult to design social interventions to address 
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the motivations of sexting, risky sexual behaviours, or risk factors and outcomes of sexting 
behaviours.   
 Research work done among students and the youth in Ghana are uncountable but majority 
focuses on needs of young people, contraceptive use, knowledge about sexually transmitted 
infections and sexual debut. Little is known about sexting and how it influences risky sexual 
behaviour in Ghana. This research is relevant to address the influence of sexting and social 
media on risky adolescent behaviours. 
1.3 Conceptual framework. 
The study adapted the theory of planned behaviour, proposed by (Ajzen, 1991), as the 
conceptual framework (Figure 1.1).  The theory describes attitudes toward behaviours. It 
states that, the most important determinant of a person's behaviour is behaviour intent. The 
individual's intention to perform behaviour is a combination of attitude toward performing 
the behaviour and perceived behavioural control and subjective norm. 
The constructs are: individual's attitude toward the behaviour, behavioural belief, evaluations 
of behavioural outcome, subjective norm, normative beliefs, and the motivation to comply.  
If a person perceives that the outcome of performing a behaviour is positive (e.g. sexting or 
engaging in risky sexual behaviours), she/he will have a positive attitude toward performing 
that behaviour. The opposite can also be stated if the behaviour is thought to be negative. 
The theory also posits that if relevant others see engaging in sexting behaviour as positive 
and the individual is motivated to meet the expectations of relevant others, then a positive 
subjective norm is expected. If relevant others see sexting behaviour as negative and the 
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individual wants to meet the expectations of these "others", then the experience is likely to be 
a negative subjective norm for the individual. 
Perceived behavioural control is determined by two factors; Control Beliefs and Perceived 
Power. Perceived behavioural control indicates that a person's motivation to sext is 
influenced by how difficult sexting is perceived to be, as well as the perception of how 
successfully the individual can, or cannot sext. 
Also, if a person holds strong control beliefs about the existence of factors that will facilitate 
risky sexual behaviour, then the individual will have high perceived control over the 
behaviour. Conversely, the person will have a low perception of control if she holds strong 
control beliefs that impede the behaviour. This perception can reflect past experiences, 
anticipation of upcoming circumstances, and the attitudes of the influential norms that 
surround the individual. (Ajzen, 1991). 
 
 
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Figure 1.1 Conceptual framework, adapted from  (Ajzen, 1991). 
 
1.4 Justification of the study  
 Global reports show that, to a greater extent the youth begin sexual activity while still 
attending elementary school. The problem of sexual knowledge is a point of interest for 
psychologists, doctors, sociologists, and most importantly young people entering adult life. 
The progressing change of life conditions, submission of one’s sexual drive to the common 
expectations of society, results in greater changes in the sexual behaviour of youth. 
Sexting is a relatively new phenomenon arising in social media circles. Studies done in other 
countries reveal that sexting influences risky sexual behaviours resulting in unintended 
pregnancies, HIV/AIDS, other STIs and unsafe abortions. 
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This study will serve as a baseline data for future studies about sexting in Ghana. It will also 
help head of institutions to formulate policies and programs to reduce the prevalence of 
Sexting, and measures put in place to reduce the coercive motivations of Sexting. 
It will also serve as a form of information for the youth in this country and enable them to 
avoid harmful sexual practices. 
1.5 Study   Objectives  
 
1.5.1 General Objectives 
 The general objective of the study was to determine the influence of sexting on risky sexual 
behaviours among University of Ghana students. 
1.5.2 Specific Objectives 
The specific objectives are to: 
1.  Assess the prevalence of sexting among students of the University of Ghana. 
2. Determine the attitudes and motivating factors for sexting behaviours.  
3.  Determine the proportion of students who engage in risky sexual behaviours. 
4. Examine the relationships between sexting and risky sexual behaviour. 
 
 
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CHAPTER TWO 
2.0 LITERATURE REVIEW 
Being youthful is one of the exciting milestones that can happen to anybody the world over, 
as one is no longer considered as a child, neither is one an adult. It is a stage of life 
characterized by tremendous pace in physical growth and development, physical, social and 
psychological changes and maturity, sexual maturity, debut, development of adult mental 
processes and a move from childhood socio-economic dependence towards relative 
independence (Khanna et al., 2015).The WHO however defines the youth as the period in 
human growth and development that occurs after childhood and before adulthood, from ages 
10 to 24 years. 
This is the stage where most persons make primary decisions that mainly affect their 
sexuality, and one may not know if that is the best decision to be taken. Interestingly enough, 
people make decisions in this phase of life based on their own judgement, irrespective of the 
opinions older adults may have. 
2.5 Defining Sexting 
Sexting is a relatively new emerging concept in social media circles. It has been defined 
variously by different authors, but in all, there is a general consensus that it involves 
exchange of sexually suggestive pictures or messages, including nude or seminude 
photographs, through mobile phones to the opposite sex. For example Lenhart (2009), 
defined “sexting as the creating, sharing and forwarding of sexually suggestive nude or 
nearly nude images by minor teens.” Ybarra & Mitchell (2014),also defined Sexting as 
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“sending and sharing sexual photos online, via text messaging, and in person”. Other authors 
also define Sexting as “sending or receiving sexually explicit messages, photographs and 
videos through cell phones, computers and other social media” (Van Ouytsel, Van Gool, 
Ponnet, & Walrave, 2014 ). These messages and images can be created by one person, or 
another person receiving it directly from a producer, or forwarding images received by other 
people. 
For the purposes of this study, emphasis of sexting will be mainly through mobile phones, 
but it could apply to other social networking sites such as electronic mails, instant messaging 
and social networking sites(Lounsbury et al., 2011). 
2.6 2.2 Prevalence of Sexting 
Most studies on sexting have generally been conducted in the United States of America 
(USA), and these studies have reported different prevalent rates. For example,  the National 
Campaign to Prevent Teen and Unplanned Pregnancy conducted one of the first studies to 
determine the prevalence of sexting behaviours among young adults using a non-probability 
sample (n=1,280), comprising 653 teens aged 13-19 years (49% male and 51% female); and 
627 young adults aged 20-26 years (51% male and 49% female). The study found that 
prevalence of sexting was 20% among teenagers, and 33% among  young adults (National 
Campaign to prevent teen and unplanned pregnancy, 2008).  Similarly, Gordon-Messer and 
colleagues using a respondent-driven sample of 3,447 U.S young adults aged 18-24 years 
found a sexting prevalence of 43%  (Bauermeister,Arturo,Gordon-Messer, & Grodzinski, 
2014). The same study revealed 28% of the respondents were two-way sexters, while 12.6% 
and 2% received and sent sext messages respectively. In another U.S based online survey 
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among young adults, Henderson and Morgan (2011),found a sexting prevalence of 60% 
among the sample (Henderson & Morgan, 2011). 
Another study conducted in the USA by Ybarra & Mitchell, (2014), indicated that sexting 
was prevalent among the youth and that females sext more than males similar to findings of 
an online study conducted in two public universities by Delevi & Weisskirch,(2013).The 
different sexting prevalence rates reported in the various studies may be due to the different 
samples and methodologies used.  
2.3 Motivations for Sexting 
A lot of factors have been linked to sexting behaviours. Temple et al. (2014) gave the opinion 
that; sexting was associated with impulsive behaviours, depression and substance use. Other 
researchers believe that young people sext as a prelude to sexual activity between partners 
i.e. in a consensual sexual relationship and to view the other partners’ opinion on a possible 
impending sexual activity (Lenhart, 2009; West et al., 2014). They went ahead to state that 
sexting was a form of flirtatious behaviour, or gaining romantic attention from ones’ partner, 
whether endorsement will be given to initiate, improve or sustain sexual activity. They 
further stated that, in relationships where partners live far away from each other, sexting was 
a means of sustaining the relationship and communication gap.  
 
Young people, who may not be in any form of relationship whatsoever, may sext to attract 
the attention of someone they are interested in or  to spice up current sexual relationship; by 
once a while sending a sext as a present to their partners. A lady may also send a sext 
message to her partner to get attention from him and a guy could do it for fun, to feel sexy, 
excited or coquettish. 
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 Apart from these some young people see the ability to sext as a form of bravery to achieve 
what some of their peers are not able to do (Lennart et al 2008; Henderson & Morgan, 2011). 
Whilst most young people especially females are pressured to sext, a lot more of sext; 
whether sending or receiving takes place in a consensual relationship, or as a youthful 
experimental phase of life, to gain attention from peers (Collins, Martino, & Shaw, 2011). 
 
Another study by Gordon-Messer, Bauermeister, Grodzinski, & Zimmerman, (2013), 
revealed that sexting is most often a reciprocal behaviour between romantic partners. Among 
the participants who had ever sent or received a sext, 66% reported both sending and 
receiving sexts.  Most young men and women report sharing sexts within a dating 
relationship. 
2.7 2.4 Gender and Sexting 
Studies on gender and sexting are different in their reports. Females have been shown to be 
avid primary sexters than males (Ybarra & Mitchell, 2014).This could be explained as most 
young females may be compelled to send sext messages to males they are sexually attracted 
to, or to initiate sexual activity. The compulsion to sext is greater among females, as most 
young females’ sext as a reward to their partners, to gain favors from them. They are usually 
the senders unlike males who are almost always at the recipient side (Cooper, Quayle, 
Jonsson, & Svedin, 2014) ; Benotsch, Snipes, Martin, & Bull, 2013).  
Other studies from the USA revealed that female have higher incidence of sending images of 
themselves and receiving these types of images compared to male students(Ybarra & 
Mitchell, 2014; Martinez-Prather & Vandiver, 2014). The same study also reported that 
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students send sexually explicit images more often to their boyfriends (37%; n =73), followed 
by someone they were interested in dating (23%; n = 45). Rarely did students report sending 
images (3%; n = 6) to an adults. Images were also most likely to be received by a friend 
(26%; n =88), followed by someone they were interested in dating (23%; n = 78), and to a 
lesser extent by an adult (4%; n = 14). 
On the contrary, other studies also revealed that males were avid primary sexters than 
females (Henderson & Morgan, 2011; Gordon-Messer, Bauermeister, Grodzinski, & 
Zimmerman, 2013; West et al., 2014). However, this finding contradicts findings by studies 
which reported that females sext more than males. (Ybarra & Mitchell, 2014;Martinez-
prather & Vandiver, 2014; Benotsch, Snipes, Martin, & Bull, 2013; Barker, Rizzo, Hancock, 
Norton, & Brown, 2014).  
Other studies however show no differences in sexting behaviours among the different sex 
categories. (Temple et al., 2014;Lenhart, 2009).These variations could be due to the various 
geographic locations and methodologies and definitions of Sexting employed in the studies.  
2.8 Consequences of Sexting 
Research examining young people’s attitudes to sexting, reveals that most people are aware 
of the consequences of sexting, but they engage in it anyway. This may include public 
disgrace if the images get out in the open, psychological and social harms, stigma due to 
permanence of the image, and stigma attached to having a naked picture of you out in the 
public domain. This could be very embarrassing and emotionally tormenting (Mitchel et al, 
2012; Henderson & Morgan, 2011). 
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2.9 Risky Sexual Behaviours  
Risky sexual behaviour is commonly said to be behaviours that increases one’s risk of 
contracting sexually transmitted infections and experiencing unintended pregnancies. They 
include ever having sex especially at an early age, having multiple sexual partners, having 
sex while under the influence of alcohol or drugs (Oluwatoyin & Oyetunde, 2014). 
 Eaton et al.( 2010), defined risky sexual behaviours as the kinds of sexual behaviours that 
the youth are involved in; they include having sexual intercourse without a condom, multiple 
sexual partners and sexual intercourse for reward. It is influenced by values mores, religiosity 
and cultural orientations of the person sending or receiving the sext. Studies show that 
persons who sext have a high risk of initiating and engaging in sexual behaviours than 
persons who do not sext (Barker, Rizzo, Hancock, Norton, & Brown, 2014; Ybarra et al, 
2012; Benotsch et al, 2012). 
2.6.1 Ever Had Sex 
Sex for young people, despite any changes of morals, is still an expression of their emotions. 
It is these emotions that give this act a moral rank. First sexual involvement is a major event, 
having an enormous impact on a young individual’s psyche. As such, it cannot be misplaced 
in consideration of human development. According to the Alan Guttmacher Institute (2004), 
4 in 10 Ghanaian women and two in 10 men aged 15–19 years have ever had sex by age 20, 
and  83% of women and 56% of men have had sex. The median age at first intercourse is 
17.4 years for women and 19.5 years for men. Among those who have had sex, four in 10 
women and six in 10 men aged 12–24 years have had more than one sexual partner. The 
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proportion of 15–19-year-olds who have had sex declined substantially between 1993 and 
1998, from 59% to38% among women and from 33% to 19% among men. 
Sexual coercion is a common occurrence: One in four sexually experienced young women 
has ever been forced against their will to have sexual intercourse (8% of sexually 
experienced young men report the same). Also, twelve percent of women and 2% of men 
were forced into their first sexual experience (The Alan Guttmacher Institute, 2004). 
2.6.2 Sex without a Condom and Multiple Sexual Partners  
Unsafe sex occurs if a vulnerable person has sex with at least one partner who has an STI, 
without taking precautions to inhibit infection. Susceptible people are not yet infected, either 
because the infectious agent has not been successfully transmitted, or because the agent has 
been transmitted but infection has not yet been established. Such susceptible people form a 
group which is truly exposed to infection and they are at a very high risk of becoming 
infected. 
 Engaging in hazardous sex are those persons who either engage in unprotected sex but who 
have not yet met a partner who has an STI, or who have had sex with at least one partner who 
has an STI, but have taken measures to prevent transmission. 
These people have the potential to be exposed to infection, either by having sex with an 
infected partner, or if the measures taken to prevent transmission are ineffective (e.g. condom 
failure).  
Having risky sex could be defined as having more than one sexual partners and not using 
condoms during sexual intercourse (Slaymaker, Walker, & Zaba, 2004). 
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2.6.3 Age at Sexual Debut 
Globally, more youthful persons initiate sexual activity while still in elementary school 
(Krauss et al., 2012). The age at which young people commence sexual initiation varies 
widely in countries. Sexual debut depends on the cultural and sexual norms which prevail in 
that country, and the influences of sexual behaviours in a person’s locality (Geary et al., 
2008). 
 A study on sexual initiation among the youth in selected European countries revealed that 
initiation of sexual intercourse during adolescence is statistically normative among developed 
nations. Among young adults who participated in the study in eleven European nations, the 
prevalence of sexual initiation before the age of 20 years for males ranged from 73% in the 
Netherlands to 88% in Iceland. For females, the lowest was reported in Portugal at 51% and 
the highest in Denmark at 90%. Using data from the mid-1990s, researchers at the 
Guttmacher Institute found that differences in prevalence of adolescent sexual debut were 
minimal between the United States, Sweden, France, Canada and the UK; although 
adolescents in the United States were slightly more likely to initiate sexual intercourse before 
the age of 15 (Darroch, Frost & Singh, 2001). 
 
In Ghana, the median age at sexual debut for women and men between the ages of 20 - 24 
years is 18.4 years and 20 years respectively (GDHS, 2014). According to Krauss, et al, 
(2012), reasons for sexual initiation vary from person to person. In their study, reasons for 
sexual initiation given by participants were love (50.4%), curiosity (22.4%), accident 
(17.8%) and to sustain a relationship (6%). The most common reason for sexual initiation in 
Belarus, Ukraine, Poland and France was love. In the United Kingdom curiosity was mainly 
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reported and in Germany by accident. Students of age of 15-16 years more often asserted to 
have initiated sex by accident. The main sources of sexual education given by the students 
were friends (76.0%), then school (66.0%), television/internet (65.0%), parents (61.2%), the 
press (42.4%). 
 
The consequences of early sexual debut without contraception include unintended 
pregnancies, early child birth, unplanned abortions, STIs and HIV/AIDs. Others include 
suicide, and premature death from unsafe abortion.   
For most youth their first sexual encounter is coerced; therefore they didn’t actually have a 
choice in the timing of their sexual encounter, it could be likened to a verbal pressure.  
(Geary et al., 2008).Since sexual initiation increases with age once it is started, the frequency 
increases with age (Cubbin, Santelli, Brindis, & Braveman, 2005). 
2.7 Peer Pressure 
This could mean social pressure by members of one's peer group to take a certain action, 
stance or adopt certain values, or otherwise conform in order to be accepted. Conforming to a 
certain kind of behaviour, is very important to the youth as it makes them have some sense of 
belongingness or acceptability among their friends. 
 Someone in the youthful bracket will join a particular peer group, because he or she is 
attracted to the group’s norms, values or activities. The group may probably be the popular 
group around the school, or vicinity and being part of that group is certainly what it takes to 
feel accepted or gain respect from peers. By being allowed to join the group, you would have 
to in one way or another justify your inclusion by willy-nilly participating in the activities 
that the group deems appropriate.  
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Youth risky behaviours are influenced by the perceptions of what their peers do. In effect if 
they believe that their peers engage in risky sexual behaviours it is a yardstick for them to do 
so as well, and if they believe their peers are engaged in healthy behaviours they are likely to 
do so as well (Black, Schmiege, & Bull, 2013). Being in the youthful bracket is a stage where 
one is always willing to try new things, especially what is in vogue at that particular instance. 
2.8 Risky Sexual Behaviours and Sexting 
Various studies suggest that sexting is highly associated with risky sexual behaviours. Most 
young people don’t just sext for the fun of it but are also involved with other risky sexual 
behaviours including aggression, having unprotected sex and sexual intercourse with 
multiple sexual partners. Most young people do not sext to anybody, but rather to their long 
term sexual partners. This to them is a form of commitment and a way of showing affection 
(Benotsch, Snipes, Martin, & Bull, 2013 ; Barker, Rizzo, Hancock, Norton, & Brown, 2014). 
In an Associated Press - Music Television (AP-MTV) sponsored study revealed that 45% of 
youth (aged 14–24 years) who reported having sex in the past week, also reported sending at 
least one sext. They also found that sexually active youth were twice as likely to share naked 
photos compared with their non–sexually active peers (AP-MTV, 2009). Although   useful, 
these findings do not explicate whether sexting is related to self-reported sexual risk 
behaviours. Researchers have proposed three perspectives regarding the relationship between 
sexting and sexual behaviour: sexting may lead to risky sexual behaviours such as early 
sexual initiation and less contraceptive use  (Temple et al., 2014) sexting may be a safer sex 
behaviour if it is used in lieu of physical contact (Lenhart, 2009).   Sexting may replicate a 
new medium for the long-standing practice of photo sharing in romantic and sexual 
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relationships and have no association with safer or riskier sex behaviours. (Bauermeister, 
Jose Arturo,Gordon-Messer Deborah,Grodzinski Alison, 2014). It is vital to understand how 
sexting is related to sexual behaviours, as it could be promoted as safer sex behaviour or 
become a focus of intervention to prevent risky sexual behaviour. 
Media reports and scholars have also proposed a relationship between sexting and 
psychological well-being. Some researchers suggest that mental health is connected to 
youth’s motivation to sext. People with social anxiety may prefer texting to voice calls as a 
medium for intimate contact, and may also prefer sexting as a medium for sexual contact 
(Ringrose, Gill, Livingstone, & Harvey, 2012). 
2.9 Influence of Media 
In this era of increased technological expansion, there is a wide development and availability 
of information on different media such as magazines, radio, television, internet, mobile 
phones and other social media. 
Young people are the earliest adopters of information communication technology, such as 
mobile phones, the internet, instant Messaging, and other social networking sites including 
Facebook, Twitter, My space etc. These advancements in technology is almost always 
everywhere irrespective of ones geographic location (Chandra et al., 2015; Collins, Martino, 
& Shaw, 2011). The easy accessibility to all these forms of information makes the youth to 
be readily prone to the positive and negative influence of the media (Lenhart, Ling, 
Campbell, & Purcell, 2010; West et al., 2014). 
The youth spend about 7 hours a day using media. They usually use more time on media than 
any other activity except time spent to sleep. This is mainly because they have access to 
internet and technology either at home or outside the home. The media has also become a 
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self-styled teacher for the youth as they replicate whatever they see in the media either via 
television, internet, computer or mobile phone, irrespective of whether it is right or wrong. 
According to social learning theory, young people learn by observing especially when these 
behaviours are deemed to be rewarding (Strasburger et al., 2010). 
Several mediums have been identified as a means of transferring nude, seminude pictures and 
sexually suggestive text messages. Research indicates that cell phone use within the United 
States has increased remarkably among young people since 2004 (Lenhart, 2009). With the 
increase in cell phone usage there seems to be a rise in the number of sext messages being 
sent. The National Campaign to Prevent Teen Pregnancy (2008), report indicated that 26% of 
those surveyed had posted/sent nude or semi-nude pictures of themselves and 48% had sent 
sexually suggestive text messages on a cell phone. Other mediums reported in sending nude 
or seminude pictures included 27% on the internet and 5% on social networking sites (i.e., 
Facebook, Myspace, or a blog). Other avenues reported in sending sexually suggestive text 
messages include 49% via the internet and 14% on social networking sites (i.e., Facebook, 
Myspace, or a blog). Overall, cell phones appear to be the main method of sending sexually 
suggestive text messages, which coincides with the idea that many cell phones are equipped 
with immediate access to cameras, video, and internet access; making the transmission of 
nude or semi-nude photos or sexually suggestive text messages easier and faster than ever 
(Lenhart, 2009). 
2.10 Family Structure 
Studies have shown that living with ones parents or a guardian gives some kind of protection 
against risky sexual   behaviours since at least one becomes conscious of oneself and tend to 
do the right thing at all times. Other studies suggest that living with at least one parent is 
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equally enough i.e. a girl living with a single parent especially the mother is more likely to 
engage in premarital sex than one who is living with both parents. Living with a single parent 
predisposes a young person to risky sexual behaviours(Lenhart, 2009; Walker et al., 2011). 
A unified family atmosphere and affirmative peer networks, contribute to reduced levels of 
risky sexual behaviour among adolescents from religious families. Parents who monitor their 
children’s activities and peer environments, engage their families in regular activities and 
foster strong parent-child relationships can help reduce risky sexual behaviour, regardless of 
family religiosity. Parental involvement in prevention programs may help reduce rates of 
teenage pregnancy and STDs (Rostosky, Wilcox, Laurie, Wright, & Randall, 2004). 
2.11 Religiosity 
Past research that has examined the influence of religiosity on adolescent sex finds that 
religious individuals have first sex at a later age than their less religious peers. Studies 
indicate that the number of sex partners decreases as religiosity increases (Jones et al. 2005). 
 Family, schools, and religion are examples of institutions that use socialization control 
because they socialize members to adopt the norms and values of the institution. Individuals 
abide by these norms and values because they are bonded to the agents of socialization and 
they do not want to jeopardize the bonds or to risk being sanctioned by the group. 
Over time those norms and values become a part of the individual and the social control 
mechanism is self-sustaining. Thus, the impact of religion on sexual behaviour is largely a 
function of the values that it imparts. From a religious perspective, values include the view 
that sex is reserved for marriage and should take place within the context of a loving, 
committed relationship. From the perspective of most religions, these principles are seen as 
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divinely ordained while behaviour that violates them is considered immoral (Farmer, 
Trapnell, & Meston, 2008; Logan, Moore, Logan, & Moore, 2003; Rostosky et al., 2004). 
In conclusion, previous studies in other countries have shown that sexting is an emerging 
concept that influences risky sexual behaviours of young adults. However, there is no general 
consensus on practices that are considered sexting behaviours among young adults, and the 
relationship between sexting and risky sexual behaviours. Technology has come to stay with 
tremendous benefits, but young people seemingly abuse it to their own advantage. 
 For the purposes of this study, emphasis on sexting will be mainly through mobile phones, 
but it could apply to other social networking sites such as electronic mails, instant messaging 
and social networking sites. This study seeks to describe the reasons that motivate sexting 
behaviour, and examine the relationships between sexting and risky sexual behaviours. 
  
 
 
 
 
 
 
 
 
 
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CHAPTER THREE 
3.0 METHODOLOGY 
This chapter outlines the various methods used for the study; giving descriptions of the study 
area, study design, sampling methods, study procedures, data collection tools and data 
analysis, as well as ethical considerations. 
3.1 Study Design 
The study was a cross-sectional quantitative design. It was conducted in May/June 2016, 
among students of the University of Ghana, to explore Sexting and risky Sexual behaviour. 
3.2 Study Site 
The study site was the University of Ghana. It is the premier and largest University in Ghana, 
with a student population of about 40,000. It was founded in 1948 as the University College 
of the Gold Coast, and was originally an affiliate College of the University of London, which 
supervised its academic programs and awarded degrees. It gained full University status in 
1961. (University of Ghana,2016). 
 The original emphasis of the University was on liberal arts, social sciences, Basic Science, 
Agriculture, and Medicine, but (partly as the result of a national educational reform 
programme) the curriculum was expanded to provide more technology-based and vocational 
courses and postgraduate training. The university is composed of 4 colleges, 19 schools, 5 
institutes and 11 centers of learning.  
The University awards Diploma, Bachelors, Masters and PhD degrees. Apart from the main 
Campus, the University has other Campuses in Accra, Korle-Bu and Kpong. For the purposes 
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of this study, only students in the main campus were considered. (University of Ghana, 
2016). 
3.3 Study Population 
The study universe was all undergraduate students of the University of Ghana. For the 
purposes of this study, the study population was limited to students of the University who are 
unmarried. 
3.3.1 Inclusion Criteria 
Students included in the study were all undergraduate students in the main campus of the 
University of Ghana who are unmarried. 
3.3.2 Exclusion Criteria 
Persons that were excluded in the study were, 
 Students in the University, who are married 
 Students who did not give their voluntary consent to participate in the study 
 Students in other campuses of the University 
 Graduate students in the University, since majority are married and more than 25 
years 
 
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3.4 Study variables 
3.4.1 Dependent Variable 
The dependent variable for this study was Risky Sexual Behaviour. This is a created 
composite variable comprising the following items: 
 Ever had sexual intercourse in exchange for cash? 
 Ever had sexual intercourse in exchange for gift? 
 Ever had sexual intercourse in exchange for favors? 
 Ever had sex when drunk? 
 Ever had sex with a person 10 years older or more? 
  Condom use during last sexual intercourse 
 Multiple sexual partners within the last 12 months.  
These seven questions were originally coded as Yes = 1 and No = 2. Condom use at last sex 
was reverse-coded. During the analyses, these 7 variables were recoded as No = 0 and Yes 
=1. A new variable was therefore created by summing them up. The scale was thereafter 
categorized into two, where anyone who scored from 1 to 7 in any of the behaviours was said 
to be engaged in risky sexual behaviours while all those who scored 0 (zero) were considered 
not to engage in risky sexual behaviours. 
3.4.2 Independent Variables 
The independent variables included the following; Sexting, socio-demographic 
characteristics such as age, sex, ethnicity, religion, guardian and programme of study. It was 
directly measured in the questionnaire.  
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3.5 Sample Size Estimation 
The formula below proposed by Cochran, (1977), was used to calculate the sample size. 
 
 
Where, 
n =required sample size 
Z =confidence level at 95% (standard value of 1.96) 
P = estimated prevalence of sexting which is unknown so will be presumed to be 50%. 
e =margin of error to be determined by the researcher (5% will be used) 
 
The sample size will therefore be: 
 
 
 
Giving a sample size, of approximately 384. 
 
3.6 Sample Size Adjustment 
Giving that, there is loss of precision under cluster sampling; the computed sample size was 
multiplied by a design effect1  of 1.5 in order to improve precision. As has been used  in 
previous studies.(Kaiser, Woodruff, Bilukha, Spiegel, & Salama, 2006)  
                                                          
1 Under cluster sampling there is a loss of precision thus, the design effect, which is an adjustment  factor is 
multiplied by the computed sample size from SRS to improve sampling effectiveness or precision 
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Thus 
384 x 1.5 = 576.  Furthermore, a 25% upwards adjustment was made to account for non-
response and recording errors, resulting in a final sample size of 720. 
3.7 Sampling Procedure 
A multistage cluster sampling technique, with probability proportional to size was used in the 
sampling process. The measure of size was the number of students in each Hall. First, five 
(5) Halls out of the 11 mixed Halls were randomly selected using the lottery method. The 
sample size for each of the five Halls was computed as follows: 
         HALL A:    
 
       HALL B:   
 
      HALL C:   
       HALL D:   
 
       HALL E:   
 
The second stage involved systematic selection of room numbers of the selected halls. 
Respective sampling intervals were calculated for each Hall, and every nth room was 
selected. In the third, one student was chosen at random from the selected rooms. In cases 
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where a student in the selected rooms refused to participate in the study, or didn’t meet the 
eligibility criteria, we moved to the next room.   
3.8 Training of research assistants 
 A day training session was held for the research assistants to ensure that they understood the 
context of the research topic.  The training also ensured they were adequately equipped for 
the field work. The trainees were educated on the following aspects of the study: 
 The objectives of the study and the sensitivity of the topic;  
 The sampling procedures, sampling techniques, as well as other methods to be used in 
the study; 
 The need to ensure confidentiality at all times; 
 How to obtain informed consent. 
3.9 Pre-testing 
The interviewer administered questionnaire was pretested in the University of Professional 
Studies. A total of 25 students, selected randomly were used for this study.  Data was 
collected from all the sections to be covered by this study. This was done to help test the 
feasibility of the sampling procedure, reliability of the data collection tools, reaction of the 
students and the ability of the research team to carry out the study. Necessary corrections 
were then made before the questionnaire was finalized.  
 
 
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3.10. Data collection Technique and Procedure 
The study used structured questionnaires in collecting data. The questionnaire contained 
mostly closed ended questions, and was organized into three sections namely (A) 
demographic characteristics (B) sexting behaviors, and (C) sexual behaviour.  The 
questionnaire was designed and administered in the English Language.  
The questionnaires were self-administered, Research assistants distributed the questionnaires 
to the selected students and they were required to complete the questionnaires. The research 
assistants later followed-up and collected the completed questionnaires.  
3.11 Data Processing  
At the end of the self-administered questionnaire, the questionnaires were cross checked for 
completeness and internal consistency. The data were cleaned and then entered into SPSS. 
The data was doubly entered; this helped in detecting any discrepancies. Data were then 
cross checked and the necessary corrections made for accuracy of the final entered data.  The 
final data was then exported into STATA version 13 for analyses. 
3.12 Data Analysis 
Data were analyzed using STATA version 13.  Categorical variables were described using 
frequencies and percentages and descriptive statistics using percentages and frequencies were 
presented in tables for socio demographic characteristics, gadgets used for internet 
connectivity and risky sexual behaviours. Sexting behaviours were grouped and expressed as 
a percentage over the total number of students used for the study. Chi-square analyses were 
used to find the factors that are significantly associated with sexting and risky sexual 
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behaviours.  All variables that were significant were put in a simple and multiple logistic 
regression models to determine the strength of association. Odds ratio and their 95% 
confidence intervals in the logistic regression model was used to access the strength of 
association. In all analyses, a p-value less than 0.05 were used to determine the statistical 
significance.  
3.13 Ethical Considerations 
The following ethical issues were considered in the study. 
 Ethical approval was sought from the Ghana Health Service Ethical Review 
Committee. With ID NO: GHS- ERC 89/12/15. 
 Permission was sought from the Management of the various halls of residence where 
the study was undertaken. 
  Informed consent was obtained from all participants of the study. It was explained to 
the students that participation in the study was voluntary and that they could 
withdraw from the study at any point in time if they so desire.  
 Participants were informed about the risks and discomforts involved in the study, 
given the sensitive and intimate nature of the topic.  
 Data were analyzed in aggregate. The students’ identity remained anonymous as no 
personal identifiers could be linked to the data.  
 Students were assured of privacy and confidentiality. Confidential interviews were 
conducted and no other persons have access to the study data.  
 The study data were password protected, stored on a computer and backed on an 
external hard drive. Hard copies were locked in file cabinets with access limited to 
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only the principal investigator. Additionally, the Principal Investigator had no conflict 
of interest in this study. 
3.14 Quality Control 
The following quality control measures were employed to ensure data integrity. 
 Four qualified research assistants were trained before pre-testing of questionnaires. 
They were chosen based on their experience with data collection and familiarity with 
the subject area. 
 A day’s training was conducted for the research assistants to ensure that they 
understood the context of the research topic, objectives and the sensitivity of the 
topic. 
 Meetings were held every day after collection of data using the administered 
questionnaires to ensure completeness of the questionnaires. 
 Solutions to challenges that were identified were proffered by the team. 
 Data was thoroughly cleaned before analyses. 
3.15 Dissemination of findings 
The study targeted the groups listed below for the dissemination of the study findings: 
 A copy  will be sent to the library of School of Public Health, University of Ghana 
  Copies will be sent to the main library of the university of Ghana and other 
departmental libraries for participants involved in the study 
 A scientific paper will be written for publication in a reputable journal  
 
 
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CHAPTER FOUR 
4.0 RESULTS 
This chapter presents the results of the study. Various statistical procedures were employed 
to analyse the data. The chapter is organized under the following headings 
1. Background characteristics 
2. Distribution of students 
3. Gadgets used for internet connectivity 
4. Prevalence of sexting 
5. Motivations and attitudes for sexting  
6. Risky sexual behaviours and other sexual behaviours 
7. Associations between sexting and Risky sexual behaviours. 
4.1 Background characteristics 
Questionnaires were distributed to 720 eligible students; complete data was obtained from 
670 students. This yielded a response rate of 93 %. The analyses in this chapter are based on 
the 670 students who fulfilled all the criteria for the study and had complete information. 
4.2 Distribution of students 
The study participants comprised 283 (42.2%) males and 387 (57.8%) females. The 
background characteristics are presented in Table 4.1. Majority of the students (97.3%) were 
young people between the ages of 17 and 24 years and some 2.7 % were between the ages of 
25 and 29 years of age. 
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With regards to family structure, about 66.3% live with both parents and 7.9% of the students 
live with other family members. Among the students, majority were Christians (91.6%). 
Other socio demographic characteristics are shown in Table 4.1. 
The device mainly used for internet connectivity is a smartphone 581 (86.7) %, followed by a 
laptop 484 (72.2%) and then a hand held tablet. The male and female distributions of gadgets 
used are presented in Table 4.2 
. 
 
 
 
 
 
 
 
 
 
 
 
  
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Table 4.1 Demographic Characteristics of Students 
Demographic variables Female (%) Males (%) Total (%) P- value  
Age Groups     
   15 – 19 92 (23.8) 62 (21.9) 154 (23.0) 0.03 
   20 – 24 290 (74.9) 208 (73.5) 498 (74.3)  
   25 – 29 5 (1.3) 13 (4.6) 18 (2.7)  
Guardian     
   Both parents 260 (67.2) 184 (65.0) 444 (66.3) 0.001 
   Mother 73 (18.9) 42 (14.8) 115 (17.2)  
   Father 22 (5.7) 20 (7.1) 42 (6.3)  
   Alone 1 (0.3) 15 (5.3) 16 (2.4)  
   Other relatives 31 (8.0) 22 (7.8) 53 (7.9)  
Religion     
   Christian 357 (92.3) 256 (90.5) 613 (91.5) 0.71 
   Muslim 26 (6.7) 23 (8.1) 49 (7.3)  
   Traditionalist  4 (1.0) 4 (1.4) 8 (1.2)  
Ethnicity     
   Akan 203 (52.5) 140 (49.5) 343 (51.2) 0.9 
   Ga 59 (15.3) 48 (17.0) 107 (16.0)  
   Ewe 74 (19.1) 55 (19.4) 129 (19.3)  
   Northerner 42 (10.9) 31 (11.0) 73 (10.9)  
   Other 9 (2.3) 9 (3.2) 18 (2.7  
Programme of study    0.8 
   Sciences 157 (40.6) 112 (39.6) 269 (40.2)  
   Humanities 230 (59.4) 171 (60.4) 401 (59.9)  
Level of study    0.000 
   Level 100 61(15.8) 23(8.3) 84(12.5)  
   Level 200 106(27.4) 112(39.6) 218(32.5)  
   Level 300 140(36.2) 106(37.5) 246(36.7)  
   Level 400 80(20.7) 42(14.8) 122(18.2)  
 
 
 
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Table 4.2 Gadgets used for internet connectivity 
Gadget Used for internet 
Connectivity  
Female Male Total Chi-
square 
P-
value 
Smartphone with internet       
No  49 (12.7) 40(14.1) 89(13.3) 0.3078 0.579 
Yes 338(87.3) 243(85.9) 581(86.7)   
Laptop with internet       
No 117 (30.2) 69(24.4) 186(27.8) 2.7904 0.095 
Yes  270(69.8) 214(75.6) 484(72.2)   
Tablet with internet       
No 264(68.2) 179(63.3) 443(66.1) 1.7996 0.18 
Yes  123(31.8) 104(36.8) 227(33.9)   
 
4.3 Prevalence of Sexting 
From the study, 504 (75.2%) of the students have access to 24 hour internet, which is the 
medium for sending sexually suggestive messages. On the whole, about 338 (50.5%) of the 
students indicated that males sext more (Table 4.3). However, 129 (19.2%) of the students 
had no idea of who sexts more: whether males or females. 
About 255 (38%) of the students, reported to have ever sent a sexually suggestive message or 
image, while 463 (69.1%) indicated that, they had ever received a sexually suggestive 
message/image. 
More than half, 378 (56.4%) of the students indicated they have never been asked to sext 
before whereas 127 (19.2%) had no idea, whether or not they have been asked to sext. 
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Out of the 255 (38%) of the students who admitted ever sending a sexually suggestive 
message or image, 62 (9.3%) admitted to sending sexts often, whilst about 316 (47.1%) 
indicated they do so rarely.  
Findings from the study indicated that females 258 (66.7%) receive sexts more than males, 
whereas 133(52.2%) males send sexts more than females. 152 (54.5) females have also been 
asked to sext. Also, among those who have ever sent sexually suggestive messages, students 
between ages 20-24 years recorded the highest rates: 178 (69.8%). Table 4.4 shows a 
summary of sexting proportions among age groups. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Table 4. 3 Proportion of students who have ever engaged in sexting related activities by 
sex 
Variable Female (%) Males (%) Total (%) P- value  
Who sext more     
   Male 204 (52.7) 134 (47.3) 338 (50.5) 0.05 
   Females 103 (26.6) 100 (49.3) 203 (30.3)  
   No idea 80 (20.7) 49 (38) 127 (19.2)  
Have you been asked to sext     
   Yes 152 (54.5) 127 (44.9) 279 (41.6) 0.45 
   No 228 (60.3) 150 (57.9) 378 (56.4)  
   No idea 7 (53.9) 6 (2.1) 13 (2.0)  
 387(57.8) 283(42.2)   
How often do you sext     
   Rarely 178 (46) 138 (48.8) 316 (47.1) 0.130 
   Often 30 (8.0) 32 (11.2) 62 (9.3)  
   Never 179 (46.3) 113 (40.0) 292 (43.6)  
Ever received any sexually suggestive 
picture 
    
   Yes 258 (66.7) 205 (72.4) 463 (69.1) 0.110 
   No 129 (33.7) 78 (27.6) 207 (30.9)  
  Total  283(42.2) 387(57.8) 670(100)  
Ever sent any sexually suggestive picture     
  Yes 122 (31.5) 133 (52.2) 255 (38.0) 0.000 
  No 265 (68.5) 150(36.1) 415 (62.0)  
  Total  387(57.8) 283(42.2) 670(100)  
Access to 24hour internet      
   Yes 292 (75.5) 212 (74.9) 504 (75.2) 0.873 
   No 95 (24.5) 71 (25.1) 166 (24.8)  
 
 
 
 
 
 
 
 
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Table 4. 4 Cross tabulation showing the proportion of students who have sent or 
received sext messages by age groups 
Age 
group 
Ever received sext message  Ever sent sext message 
 Yes No Total Yes No Total 
17-19 113(24.4) 41(19.8) 154(23.0)  68(26.7) 86(20.7) 154(22.9) 
20-24 337(72.8) 161(77.8) 498(74.3)  178(69.8) 320(77.1) 498(74.3) 
25-30 13(2.8) 5(2.4) 18(2.7)  9(3.5) 9(2.1) 18(2.7) 
 
 
4.3.1 Two-way sexters 
A cross-tabulation of ever sent and ever received sext messages was performed to find out 
students who engage in two-way sexting. As shown in Table 4.5, more than half (51.2%) of 
the students who have ever sexted engaged in two-way sexting (sending and receiving 
sexually suggestive messages and images).   
 
Table 4. 5 Cross-tabulation showing the proportion of students who have ever sent and 
ever received sext messages 
 Ever received sext message 
Ever sent sext message Yes NO Total 
    
Sent  237(51.2) 18(8.7) 255(38.1) 
Not sent 226(48.8) 189(91.3) 415(91.9) 
Total 463(100) 207(100) 670(100) 
 
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4.4 Motivations and attitudes for Sexting 
Table 4.6 describes students’ motivations for sexting. Whilst 398 (59.4%) of the students 
indicated that they send sexts messages as a sexy gift to their boyfriends/girlfriends, about 
56% of the students indicated that they sext to get compliments. However, females were 
more likely to report sexting for complements compared with their male counterparts (57.8% 
vs. 48.1%, p = 0.001). Similarly, about two-thirds (63.7%) reported that they sext to get 
noticed, with females more likely than males to report sexting to be noticed (67.4% vs. 
58.7% respectively, p = 0.02).  
Table 4.7 describes the attitudes towards sexting behaviours. On the whole, 513 (76.3%) of 
the students disagreed that it is ok to post nude pictures of themselves, and 22 (3.3%) enjoy 
messages with sexual reference. Other attitudes towards sexting are described in Table 4.7 
 
 
 
 
 
 
 
 
 
 
 
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Table 4. 6 Motivations for sexting by sex 
Variables Female 
(%) 
Males (%) Total (%) P- value  
Avoid been tagged shy     
 13 (3.4) 9 (3.2) 22 (3.3) 0.90 
     
Exciting     
 164 (42.4) 155 (54.8) 319 (47.6) 0.02 
     
Feel alive     
 109 (28.2) 93 (32.9) 202 (30.2) 0.19 
     
Feel sexy     
 235 (60.7) 167 (59.0) 402 (60.0) 0.66 
     
Feel special     
 184 (47.6) 133 (47.0) 317 (47.3) 0.89 
     
Get compliments     
 240 (57.8) 136 (48.1) 376 (56.1) 0.00 
     
Get noticed     
 261 (67.4) 166 (58.7) 427 (63.7) 0.02 
     
Receive gifts     
 161 (41.6) 120 (42.4) 281 (41.9) 0.84 
     
Sexy gifts for boy/girlfriend     
 232 (50.0) 166 (58.7) 398 (59.4) 0.74 
 
 
 
 
 
 
 
 
 
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Table 4. 7 Attitudes towards sexting 
Variable Strongly 
Disagree 
Disagree Neutral Agree Strongly 
Agree 
Posting of nude pictures is 
ok 
     
   Male 199(70.3) 55(19.4) 16(5.6) 5(1.8) 8(2.8) 
   Female 314(81.4) 55(514.2) 15(3.9) 0(0.0) 3(0.8) 
      
Sexting is fun      
   Male 103(36.4) 54(19.1) 79(27.9) 33(11.7 14(5.0) 
   Female 197(50.9) 56(14.5) 102(26.4) 25(6.4) 7(1.8) 
      
Fun to get nude pictures 
from an internet friend 
     
   Male 131(46.2) 59(20.9) 59(20.9) 27(9.5) 7(2.5) 
   Female 286(73.9) 65(16.8) 29(7.5) 2(0.5) 5(1.3) 
      
It is ok to contact an 
online friend 
     
   Male 83(29.3) 60(21.2) 66(23.3) 65(23.0) 9(3.2) 
   Female 181(26.8) 93(24.0) 82(21.2) 20(5.2) 11(2.8) 
      
It is ok to post nude 
pictures of a friend 
without asking 
     
   Male  193(68.2) 54(19.2) 26(9.2) 2(0.7) 8(2.8) 
   Female 311(80.4) 45(11.6) 26(6.7) 2(0.5) 3(0.8) 
      
Enjoy messages with 
sexual reference 
     
   Male 122(43.1) 81(28.6) 49(17.3) 19(6.9) 12(4.2) 
   Female 243(62.8) 85(22.0) 42(10.9) 3(0.8) 26(3.8) 
      
 
 
 
 
 
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4.5 Risky sexual behaviours 
Table 4.8 provides the various modes of risky sexual behaviours identified among the 
students encountered during the study. Overall, 160 (23.9%) of the students as against 510 
(76.1%) were categorized as indulging in risky sexual behaviour (sex for gifts, sex for cash, 
sex for favor, sex when drunk, sex with someone more than 10 years older than you, multiple 
sexual partners and last sex without a condom). Regarding condom use during last sexual 
intercourse, 123(40.2%) of the students used a condom. Other responses indicated that some 
66 (21.6) have ever had sex for Cash. These and other sexual behaviours are presented in 
Table 4.8 and Table 4.9 respectively. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Table 4. 8 Risky sexual behaviours by sex of students 
Variables  Female 
(%) 
Males (%) Total (%) P- value  
Sex for gifts     
Yes 23 (20.1) 15 (13.7) 38 (17.0) 0.29 
No 91 (79.9) 94 (86.2) 185(82.9)  
     
Sex for cash     
Yes 23 (24.1) 24 (18.2) 66 (21.6) 0.21 
No 132 (75.9) 108 (81.8) 240 (78.4)  
     
Sex for favors     
Yes 37 (21.3) 25 (18.9) 62 (20.3) 0.62 
No 137 (78.7) 107 (81.1) 244 (79.7)  
     
Sex when drunk     
Yes 46 (26.4) 40 (30.3) 86 (28.1) 0.46 
No 128 (73.6) 92 (69.7) 220 (78.9)  
     
Sex with someone 10years older or 
more than you  
    
Yes 39 (22.4) 26 (19.7) 65 (21.2) 0.57 
No 135 (77.6) 106 (80.3) 241 (78.8)  
     
Students with risky sexual behaviours     
Yes 80 (20.7) 80 (28.27) 160 (23.9) 0.023 
No 307 (79.3) 22 (16.7) 510(76.12)  
     
Condom use on last sex      
Yes 74 (42.5) 49 (37.1) 123 (40.2) 0.34 
No 100 (57.5) 83 (62.9) 183 (59.8)  
     
 
 
 
 
 
 
 
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Table 4. 9 Other Sexual Behaviours 
Sexual behaviours   Female (%) Male (%) Total (%) Chi-square P-value 
Been in a relationship before      
   No 99 (25.6) 90 (31.8) 189 (28.2) 3.1235 0.077 
   Yes 288 (74.4) 193 (68.2) 481 (71.8)   
Currently having a sexual partner      
   No 295 (76.2) 216 (76.3) 511 (76.3) 0.0009 0.977 
   Yes 92 (23.8) 67 (23.7) 159 (23.7)   
Ever had sexual intercourse      
   No 273(70.5) 174 (61.5) 447(66.7) 6.0405 0.014 
   Yes 114(29.5) 109(38.5) 223(33.3)   
Circumstance of first sex      
   Coaxed 34(298) 28 (25.7) 62(27.8) 0.5281 0.768 
   Forced 19 (16.7) 18(16.5) 37(16.6)   
   Own will 61 (53.5) 63(57.8) 124(55.6)   
      
Any pressure for sex      
   A great deal 31(8.0) 31 (11.0) 62 (9.3) 5.3127 0.07 
   A little 124 (32.0) 107 (37.8) 231 (34.5)   
   None 232 (60.0) 145 (56.3) 377 (56.3)   
 
4.6 Relationship between Sexting and Risky sexual behaviour 
Table 4.10 illustrates the results of a Chi-square test conducted to ascertain the relationship 
between the outcome variable Risky sexual behaviours (sex for cash, sex for favor, sex with 
someone 10 years older or more, sex when drunk, no condom use at last sex, and multiple 
sexual partners in last 12 months) and other independent variables. 
The test was essentially to establish the level of association between the respondent’s risky 
sexual behaviour and the other independent variables. 
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The Chi-square test showed that age was significantly associated with risky sexual behaviour 
with the highest among age group (20-24) at 130 (81.2%). The overall association with age 
showed a statistical significance at p<0.05. 
Other variables such as sex, religion, ever sent a sexually suggestive message/image, ever 
received a sexually suggestive message/ image and whether you initiated sexting before 
sexual debut were cross tabulated. These associations also showed statistical significance. (P 
< 0.05). 
However, there was no associations between Ethnicity, program of study and family structure 
(p>0.05). Other associations are shown in Table 4.10. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Table 4. 10 Associations between risky sexual behaviour and other variables 
 Risky Sexual Behaviour  
Variable 
N=670 
Yes (%) No (%) Chi-square 
Value(df) 
P –Value 
     
Age    13.3(2) 0.001 
   17-19 22(13.8) 132(25.9)   
   20-24 130(81.2) 368(72.2)   
   25-30 8(5.0) 10(1.2)   
Sex    5.1(1) 0.023 
   Male  80(50.0) 203(39.8)   
   Female  80(50.0) 307(60.2)   
Religion   7.5(2) 0.023 
   Christian  141(88.1) 473(92.8)   
   Moslem 14(8.8) 34(6.7)   
   Traditionalist 5(3.1) 3(0.6)   
 Ethnicity   6.4(4) 0.17 
    Akan 90(56.3) 253(49.6)   
    Ga 27(16.9) 80(15.7)   
    Ewe 24(15.0) 105(20.6)   
    Northerner 18(11.3) 55(10.8)   
    Other 1(0.6) 17(3.3)   
Family structure   3.9(4) 0.426 
   Both parents 99(61.9) 345(67.7)   
   Mother  30(18.7) 85(16.7)   
   Father  9(5.6) 33(6.4)   
   Alone  6(3.8) 10(2.0)   
   Other Relatives 16(10) 37(7.2)   
 
 
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Continuation of Table 4.10 
 Risky Sexual Behaviour  
Variable 
N=670 
Yes (%) No (%) Chi-square 
Value(df) 
P –Value 
Ever sent a 
sexually 
suggestive 
picture/image 
  21.9(4) 0.000 
    Yes 86(53.7) 169(33.1)   
     No 74(46.2) 341(66.9)   
Ever received a 
sexually 
suggestive 
message/image 
  14.5(1) 0.000 
Yes 130(81.2) 333(65.3)   
No 30(18.8) 177(34.7)   
Did you initiate 
sexting the first 
time you had 
sex? 
  414.9(1) 0.000 
Yes 60(37.5) 19(3.7)   
No 99(61.8) 45(8.8)   
 
 
 
 
 
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4.7 Association between risky sexual behaviour and other variables 
In determining the association between the participant’s background characteristics and other 
independent variables, both simple and multiple logistic regression analyses were done. 
Table 4.11 indicates that students between ages  25-29 years  were 4.8 times more likely to 
engage in risky sexual behaviours  compared to students aged 17-19 years (95% CI=1.7-
13.49; P < 0.05). However when all other variables are held constant, the relationship 
becomes insignificant. 
Participants who have never sent a sexually suggestive message, were 0.4 times  less likely to 
be involved in risky sexual behaviours  than those who have ever sent sexually suggestive 
messages (95% CI=0.29-0.61;P<0.05). However, when all other variables are adjusted for, 
the relationship becomes insignificant with risky sexual behaviours (p > 0.05) 
 
 
 
 
 
 
 
 
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Table 4. 11 Results of Logistic Regression analyses 
 
Variable  
Risky sexual Behaviours 
UNADJUSTED ADJUSTED 
 OR(95%)C1 P-VALUE OR(95%CI) P-VALUE 
Age   0.001  0.16 
   17-19 Reference    
   20-24 2.1(1.29-3.47)  2.06(0.96-4.41)  
   25-29 4.8(1.7-13.49)  1.38(0.33-5.66)  
Sex     0.54 
   Male  Reference    
   Female  0.66(0.42-0.94) 0.023 0.82(0.45-1.51)  
Religion   0.0415  0.36 
   Christian Reference    
   Muslim 1.3(0.7-2.4)  2.68(0.64-11.12  
   Traditionalist 5.6(1.31-23.6)  1.58(0.17-15.5)  
Ever sent a 
sexually suggestive 
image/text 
 0.000  0.90 
   Yes  Reference     
   No  0.42(0.29-0.61)  1.03(0.54-1.96)  
Ever received a 
sexually suggestive 
message 
   0.69 
   Yes      
   No  0.43(0.28-0.67) 0.0001 1.2(0.52-1.96)  
Initiated sexting 
before your first 
sexual encounter 
 
 
  
 
0.001 
   Yes  Reference    
   No 0.69(0.37-1.30)  0.6(0.31-1.16)  
*Adjusted for age, sex, religion, ever sent sexually suggestive message, ever received sexually message and 
initiated sexting before first sexual encounter. 
 
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CHAPTER FIVE 
5.0 DISCUSSION 
5.1 Introduction 
This study sought to investigate the influence of sexting on risky sexual behaviours among 
students of the University of Ghana. Specifically, the study examined the prevalence of 
sexting among students of the University of Ghana, the factors that motivates students’ to 
sext and attitudes towards sexting behaviours, the proportion of students who engage in risky 
sexual behaviours and the relationships between sexting and risky sexual behaviours. 
5.2 Discussion of findings  
The study population comprised 42.2% males and 57.8% females. The students were 
between the ages of 17-29 years. 154 (22.9) % of the students were adolescents between the 
ages of 17-19 years and 498 (74.5%) were young adults between the ages of 20 -24 years.  
This age structure mimics the age structure of studies done elsewhere in the West Coast, 
among young people and adolescents in tertiary institutions (Delevi & Weisskirch, 2013). 
5.3 Prevalence of Sexting 
In literature, sexting is said to increase with age (Ybarra & Mitchell, 2014;  Mcgraw & 
Mcgraw, 2013). One of the objectives of the study was to determine the prevalence of 
sexting among students in the University of Ghana. The results showed that 255 (38.0%) of 
the students reported to have ever sent a sexually suggestive message or image, and majority, 
463 (69.1%) indicating that they have ever received a sexually suggestive message. 
Studies on prevalence of sexting by sex are varied. This study revealed that females were 
avid primary sexters than males, similar to findings by (Ybarra & Mitchell, 2014;Martinez-
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prather & Vandiver, 2014; Benotsch, Snipes, Martin, & Bull, 2013; Barker, Rizzo, Hancock, 
Norton, & Brown, 2014). This however contradicts findings by (Henderson & Morgan, 2011; 
Gordon-Messer, Bauermeister, Grodzinski, & Zimmerman, 2013;West et al., 2014). These 
studies reported that males sext more than females. However, other studies  by (Temple et 
al., 2014; Lenhart, 2009)  showed no significant differences between males and females. 
In this study, it was confirmed that sexting increases with age, i.e.   Out of the 255 students 
who indicated to have sexted, 178 (69.8) belonged to age group 20-24. This is similar to 
studies done by Gordon-Messer et al., 2013; Henderson & Morgan, 2011). 
Among those who have ever sent sexually suggestive messages/images, majority sent it to 
their boy/girlfriends, colleagues or just mere friends. Less than 2% sent it to elderly persons. 
Similarly, 1.5% elderly persons sent sexually suggestive messages/images to the students. 
This is in line with findings of an online survey conducted in two public universities in the 
West Coast, USA (Delevi & Weisskirch, 2013). Their findings indicated that young people 
and adolescents usually sent sext messages and images to friends, colleagues and persons 
they are in consensual relationships with (Delevi & Weisskirch, 2013). 
A  retrospective study on sexting among adolescents, analyzing motivating factors, potential 
factors and the role of a capable guardian, in the United states  by Martinez-prather & 
Vandiver, (2014), revealed that females are more pressured to sext than their male 
counterparts. This assertion was confirmed in the current study where 152 (54.5%) females, 
indicated that they have been asked to sext. 
The findings on prevalence of sexting were however inversely related to analysis of various 
literature by Lounsbury et al., (2011).They debunked the idea that sexting is a problem of 
epidemic proportions among teenagers, as there is little consistency in the estimated 
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prevalence of sexting among adolescents. They continued that the high estimates that have 
received the most media attention come from studies with a number of problems including 
unrepresentative samples, vaguely defined terms, and great potential for public 
misperception. They asserted that the media reportage exaggerates the true extent of the 
problem, and that sexting occur in a small minority of adolescents. 
5.4  Reasons and motivations for Sexting 
Factors that motivate adolescents and young people to sext are numerous. A lot of factors 
have been linked to sexting behaviours. Temple et al, (2014) gave the opinion that; sexting 
was associated with impulsive behaviours, depression and substance use. Other researchers 
have reported that, young people sext as a prelude to sexual activity between partners i.e. in a 
consensual  relationship and to view the other partners’ opinion on a possible impending 
sexual activity (Lenhart, 2009; West et al., 2014). They continued that sexting was a form of 
flirtatious behaviour, or gaining romantic attention from ones’ partner, whether endorsement 
will be given to initiate, improve or sustain sexual activity, and that in relationships where 
partners live far away from each other, sexting is a means of sustaining the relationship and 
communication gap.  
The researcher considered attitudes and reasons for sexting as the motivational factors that 
will make someone to send a sexually suggestive text/image. Majority of the students 427 
(63.7%) gave their reasons as sending sexts to get noticed, 402(60%) and 56.1% reported that 
it made them feel sexy and to fish for compliments whilst 398(59.4%) of the students sent 
sexually suggestive messages or images to their boy/girlfriend as a sexy gift. Chi-square 
analyses revealed that, males and females had comparable views regarding motivations, and 
reasons why nude or semi-nude pictures/images are sent. These findings is attuned to an 
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online survey conducted among Hispanics in large North West University by Henderson & 
Morgan, (2011), and studies by National Campaign to prevent teen and unplanned pregnancy 
(2008). 
Motivations for sexting indicate that whilst most young people especially females are 
pressured to sext, a lot more of sext; whether sending or receiving takes place in a consensual 
relationship, or as a youthful experimental phase of life, to gain attention from peers (Collins 
et al., 2011). 
This is similar to findings by of the study which indicated that more females have been asked 
to sext more than females this could be so because most males receive sexually suggestive 
messages, which was not primarily intended for them. 
 
5.5 Proportion of students engaging in risky sexual behaviours 
Another objective of this study was to determine the proportion of students that were 
involved in risky sexual behaviours. A lot of behaviours are deemed to be risky, but for the 
purposes of this study, the following questions were asked to ascertain ones risky sexual 
behaviour status: whether Yes or No. They included Sex for Cash, Sex for gifts, Sex for 
favour,sex with someone 10years older or more, multiple sexual partners in the past 12 
months and sexual intercourse without a condom.  
Results from the study indicated that a very low proportion of students engage in risky sexual 
behaviours with all the behaviours recording below 30%, except Condom use at last sex 
which recorded 59.8%.Indicating that, among all the students who have had sex, the most 
risky behaviour exhibited is non condom use. This phenomenon is similar with studies done 
in  Slovakia  by Ondrej Kalina, who reported a 27% condom use at last sex (Kalina, 2012). 
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Putting all the risky sexual behaviours together to attain one variable, where scoring a ‘Yes” 
in any one of the variables put you in the risky Sexual behaviour category, it was observed 
that 23.88% of the students engaged in risky sexual behaviours. 
 In Cross tabulating risky sexual behaviours with guardians, it was observed that, though the 
association was insignificant at a p-value >0.05, it was observed that persons who lived with 
both parents had a lower probability of engaging in risky sexual behaviours than persons who 
lived with either of their parents, alone or other relations. 
From the study, it was also observed that compared to males, females were less likely to be 
involved in risky sexual behaviours. This relationship was significant, but after adjusting for 
other variables, the relationship became insignificant. This results is synonymous with a 
study done in Ibadan, Nigeria among secondary school adolescents.(Oluwatoyin, Famutimi 
Esther, 2014). 
5.6 Associations between sexting and risky sexual behaviours 
The principal investigators quest to find an association between sexting and risky sexual 
behaviours, a Chi-square analysis was done for all the demographic characteristics and 
sexting behaviours against the generated dependent variable, risky sexual behaviour. All the 
variables that were statistically significant at bivariate level, p < 0.05 were entered into a 
simple regression model to determine the strength of the associations. After wards, all other 
confounding variables were controlled for and the adjusted odds ratios were calculated. 
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The findings indicated that age of students, sex, religion, having ever sent a sexually 
suggestive message; having ever received a sexually suggestive message and initiating 
sexting prior to sexual debut were statistically significant, with a p-value < 0.05. 
These variables were put in a multiple regression model and after adjusting for other 
confounding variables; the results showed that persons aged 20-24 years were more likely to 
engage in risky sexual behaviours, than persons aged 17-19 years.  
Persons who have never sent sexually suggestive messages were 0.42 times less likely to be 
engaged in risky sexual behaviours. After adjusting for all other variables, the odds were 
almost the same. This finding confirms results from other studies by Temple and others in 
2014, who reported that persons who sent Sexts had 2 times the odds of indulging in risky 
sexual behaviours, but after adjusting for other variables, it  was no longer significantly 
associated with risky sexual behaviour (Temple et al., 2014). 
Another online survey conducted in Rhode Island,USA, among at risk adolescents revealed 
that Sexting was significantly associated with risky sexual behaviour (Barker et al., 2014). 
Similar findings by Henderson & Morgan, (2011),as well as another conducted Benotsch and 
colleagues in 2013, revealed that sexting is robustly associated with risky sexual behaviour  
(Benotsch et al., 2013). 
Contrary to these findings, Gordon-Messer et al., (2013), in an online survey in Michigan, 
USA , reported that Sexting was the new norm in sexual relationships, and it did not occur 
with risky sexual behaviours. 
However, all the other variables were statistically insignificant with risky sexual behaviour. 
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5.7 Limitations of the study 
Data from this study came from students self-reports, which maybe be influenced by social 
desirability. Questions that were highly personal or potentially embarrassing in some way 
may have caused students to respond different than reality. 
Secondly, because the sample size was chosen from students in the University of Ghana, 
looking at the cultural and social differences and the sample size used, the results cannot be 
generalized to all students in Ghana. Also, the quantitative method that was employed by the 
researcher did not allow the researcher to collect in depth information from the students. 
 
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CHAPTER SIX 
6.0 CONCLUSION AND RECOMMENDATIONS 
6.1 Introduction  
This study was conducted to determine the influence of sexting on risky sexual behaviours 
among students of the University of Ghana. This was achieved through determining the 
prevalence of Sexting among students, the attitudes and reasons that motivate sexting 
behaviours, the proportion of students who engage in risky sexual behaviours and the 
relationships between sexting and risky sexual behaviours. 
Regarding the prevalence of sexting, the findings showed that persons who sent or received 
sexually suggestive messages and images were high, compared to those who did not. Persons 
between the ages of 20-25 years, have the higher odds of sexting, compared to persons 
between the ages of 17-19years. More so it was found out that, females engaged in sexting 
more than males, and majority of those who have had sexual intercourse initiated sexting 
before their sexual debut.  
Majority of the students gave their reasons for sexting as sending sexts to get noticed, feel 
sexy and to fish for compliments and as a sexy gift to their boy/girlfriends. 
Results from the study also indicated that a very low proportion of students engage in risky 
sexual behaviours. Among the risky sexual behaviours, condom use at last sex recorded the 
highest, indicating that, among all the students who have had sex, the most risky behaviour 
exhibited is non condom use. Males were also reported to have higher odds of engaging in 
risky sexual behaviours than their female counterparts. 
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Furthermore, the study also found that, students who sexted have higher odds of involving in 
risky sexual behaviours than persons who did not. 
6.2 Recommendations 
On the basis of evidence derived from this study, and conclusions drawn, the following 
recommendations were made. 
1. To the Ministry of Education, young people in Junior and Senior High Schools should 
be educated during Information, communication And Technology lessons on risks 
involved with internet use and Sexting behaviours   
2. Also, most students engage in sexting and risky sexual behaviours because it is the 
new norm, and their peers are engaging in it. Therefore peer groups that foster sexual 
and reproductive health wellbeing should be established on university Campuses to 
keep students educated on reproductive and sexual issues.  
 
 
 
 
 
 
 
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  59  
 
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APPENDIX I: INFORMED CONSENT FORM 
 
Project Title:  SEXTING AND RISKY SEXUAL BEHAVIOUR AMONG UNIVERSITY 
OF GHANA STUDENTS 
 
Principal Investigator: 
AHIATAKU DOREENDA ENYONAM, CCTH, BOX CT I363, CAPE COAST. 
 TEL: 0244850264. EMAIL: ddeyaet@gmail.com 
General information about the study 
This is a research study being is being undertaken by Doreenda Enyonam Ahiataku, a student 
of the School of Public Health, University of Ghana, Legon; In order to gain a better 
understanding, of sexting and risky sexual behaviours, among students. 
 Despite the generally high level of perceived sexting in Ghana, there is no evidence to 
suggest that these behaviours truly exist. 
The purpose of this study is to determine the influence of sexting on risky sexual behaviours: 
specifically the prevalence of sexting, factors that motivate sexting behaviours and the 
relationship between sexting and risky sexual behaviours 
 
 Findings will enable us to identify important social factors that contribute to sexting and 
risky sexual behaviours among University students. And will address gaps in our knowledge 
of the processes that lead to consequences of sexting among young adults in Ghana.  
 
Procedures 
Students from randomly selected halls in the University of Ghana will be included in the 
study 
If you are eligible and agree to participate, you will be required to complete an interviewer-
administered questionnaire. We will ask you questions about your background, health and 
social wellbeing, knowledge about risky sexual behaviours and sexting, motivations for 
sexting and consequences of sexting. 
The survey interview is expected to last about 30 minutes.  
Possible Risks and Discomforts  
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The study may involve some risks. We anticipate some discomfort during the interview 
process given the sensitive, intimate nature of the topic. We will ask you questions about 
your background, health and social wellbeing, knowledge about risky sexual behaviours and 
sexting, motivations for sexting and consequences of sexting. 
Some of the questions focus directly on your personal life, and you may feel uncomfortable 
answering those questions or you may not know the answer to a particular question.  You are 
free to skip any questions you are not comfortable answering.   
Possible Benefits 
There is no direct benefit to the participants of this study. However, the information you will 
provide will contribute to the overall knowledge about sexting and risky sexual behaviours 
that will be generated from this study 
 
This information will help us in identifying the social factors that motivate sexting 
behaviours. Overall, the study will not only deepen our understanding of sexting behaviours 
but ultimately help improve the general health and wellbeing of students in Africa. 
Voluntary Participation and Right to Refuse  
Your participation in this study is absolutely voluntary. During the interview, you can choose 
not to answer any questions that you do not want to answer. Additionally, you are at liberty 
to withdraw from the study or stop the interview at any time.  However, we will encourage 
you to participate and complete the questions since your opinions are very important in 
helping us to examine the motivations of sexting. 
 Confidentiality 
We would like to assure you that whatever information you provide will be handled with 
strict confidentiality, will be used purely for research purposes, and will never be used 
against you. Data analysis will be done at the aggregate level to ensure anonymity. Your 
name or personally identifying information will not be published in any report. Some staff of 
the research team may sometimes review the research records, but no unauthorized 
individual(s) will be able to access your information. 
Compensation 
There is no compensation for participating in this study.  
 
Contact for Additional Information 
If you have questions later, you may contact: 
(Doreenda Enyonam Ahiataku: Tel:0244850264, e-mail ddeyaet@gmail.com 
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Your rights as a Participant 
If you have any questions about your rights as a research participant, you can contact the 
Administrator of the GHS Ethical Review Committee at the following address: 
Hannah Frimpong 
GHS-Ethical Review Committee 
Research and Development Division 
Ghana Health Service 
P. O. Box MB 190  
Accra 
Office: 0302 681 109 
Mobile: 024 323 5225 or 050 704 1223  
Email: Hannah.Frimpong@ghsmail.org  
  
 
VOLUNTARY CONSENT 
I declare that the above document describing the purpose, procedures as well as risks and 
benefits of the research titled “(Sexting and Risky Sexual Behaviour among University of 
Ghana students)” has been thoroughly explained to me in English/Twi/Ga language. I have 
been given the opportunity to have any questions about the research answered to my 
satisfaction. I hereby voluntarily agree to participate as a subject in this study.  
 
______________________________________                          _____/_____/_________ 
Signature or Mark of Participant             Date 
 
 
If participant cannot read the read the form themselves, a witness must sign here. 
 
I, ________________________________________ was present while the purpose, 
procedures as well as risks and benefits were read to the participant. All questions were 
answered and the participant has voluntarily agreed to participate as a subject in this research 
study.  
 
________________________________                                             _____/_____/_________ 
Signature of Witness                                  Date 
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  66  
 
 
Interviewer’s statement:  
 
I, __________________________________________, certify that the nature and purpose, 
the potential benefits and possible risks associated with participating in the study have been 
explained to the above individual in the English/Twi/Ga language.  The participant has freely 
agreed to participate in the study. 
 
________________________________   _______/_____/__________ 
Signature ¬¬¬¬¬¬¬¬¬¬of person who obtained consent                     Date  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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APPENDIX II: QUESTIONNAIRES 
QUESTIONNAIRE ON SEXTING AND RISKY SEXUAL BEHAVIOUR AMONG 
UNIVERSITY OF GHANA STUDENTS. 
SECTION A   
DEMOGRAPHIC CHARACTERISTICS. 
A1.Age (as at last birthday) _________ 
 
A2.Sex:   1 Male   2 Female 
 
A3.Religion: 1 Christian 2 Muslim 3 Traditionalist 4 Other_________________ 
 
A4.Ethnicity: 1. Akan  2. Ga  3. Ewe   4. Northern Ghana  5. Other 
 
A5.Programme of study ………………….. 
 
A6. Level of study    1. 100    2. 200    3. 300    4.  400     
 
A7. Whom do you live with? 
 1. Both Parents     2. Mother     3. Father only   4. Alone    5.  Friend     6. Other relatives 
 
SECTION B 
SEXTING BEHAVIOURS 
 6. Do you use any of the following gadgets with internet connectivity?           
    INTERNET 
B1 GADGET USE YES NO YES NO 
B2 Mobile Phone without internet 1 2 _ _ 
B3 Smart Phone with mobile internet 1 2 1 2 
B4 Laptop  1 2 1 2 
B5 Tablet  1 2 1 2 
B6 Digital camera/webcam 1 2 1 2 
B7 Others (please specify) 1 2 1 2 
 
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B8.Do you have a 24 hour access to internet?        1. Yes    2.No 
B8a. If yes, How many hours a day?............................... 
B8b.Have you ever used the Internet to seek health information?   1.Yes    2. No. 
B8c.Have you ever watched a sexually explicit film?  1. Yes 2. No.   If   NO skip to B9 
B8d. With whom do you usually watch sexual explicit films? 1. Alone 2.Same sex friends 
3.Opposite sex friend              4.Someone else, specify: _________ 
B8e. How often did you watch such materials in the last one month? 1. Rarely (once to thrice 
a month) 2.Often (four to eight times a month 3. Very often (Eight or more times a month) 
….. 
B8f. Where do you usually find the sexually explicit material to watch? 1. Internet 2. Rental  
3. Friends  4.Found at home. 5. Others, specify:____________________ 
B9.Have you ever sent any sexually suggestive picture or text to anyone?  1 Yes    
 2.No 
B10. If yes, who  did you send the sexually suggestive message to? 
 1. Boyfriend  2.  Colleague  3. Friend  4. Elderly   5.casual friend 
B11. Have you ever received any sexually suggestive text messages or pictures?    1. Yes 
  2. No 
B12.If yes who did you receive the sexually suggestive text message or picture from? 
 1. Boyfriend    2.  Course mate      3.  Friend   4.  Elderly   5. A close friend   6. Casual friend 
B13. How often do you sext? 1. Rarely (once to thrice a month) 2.Often (four to eight times a 
month 3. Very often (Eight or more times a month)  
B14.Have you ever been asked to send a sext?  1. Yes     2.No 
B15. Who do you think sexts more? 1. Males   2. Females         
B16. How will you feel if you received a video/image/video with sexual reference?      
…………………………………..  
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REASONS FOR SEXTING. 
Why do you think people post or send nude pictures? (TICK ALL THAT APPLY) 
B17 To feel sexy 0 
B18 To feel interesting and special 1 
B19 To receive gifts, remunerations, 2 
B20 It is exciting 3 
B21 To give boy/girlfriend a sexy gift 4 
B22 It’s fun  and exciting 5 
B23 Because those who don’t do it are made fun of for being 
shy 
6 
B24 To get someone to notice them 7 
B25 To feel alive 8 
B26 To fish for compliments 9 
 
                                                                                                                                           YES                     
NO 
B27 Do you think sexting is an offense punishable by law? 1 2 
B28 Do you know of any  punishment if caught sexting? 1 2 
B29 Is phone sex considered sexting? 1 2 
 
From the following statements, please indicate the extent to which you agree or disagree. Circle 
the number (code) corresponding to your answer in the spaces provided for each question. 
  
Question 
1=  
Strongl
y 
disagree 
2= 
Disagre
e 
3= 
Neutr
al 
4=  
Agree 
5=  
Strong
ly 
agree 
B30 Posting nude pictures of me ok.  
1 
 
2 
 
3 
 
4 
 
5 
B31 Sexting is interesting and fun.  
1 
 
2 
 
3 
 
4 
 
5 
B32 It is fun to receive nude pictures from a person 
I met on the Internet. 
 
1 
 
2 
 
3 
 
4 
 
5 
B34 It is ok to post my telephone number to 
someone I met on the Internet 
 
1 
 
2 
 
3 
 
4 
 
5 
B35 Posting nude pictures of my friends without 
asking them is quite ok 
 
1 
 
2 
 
3 
 
4 
 
5 
B36 I like to receive messages containing sexual 
references 
1 
1 
2 
2 
3 
3 
4 
4 
5 
5 
 
 
 
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CONSEQUENCES OF SEXTING 
B37 Likely getting in trouble with parents, if they 
find out 
1 2 3 4 5 
B38 Getting in trouble with the law 1 2 3 4 5 
B39  Sexting can lead to becoming addicted with 
virtual/imaginary  sex 
1 2 3 4 5 
B40 Being targeted by criminals or blackmailers 1 2 3 4 5 
B41 Having problems with a (future) employer 1 2 3 4 5 
B42 Meeting people who turn out to be different 
from the one seen online. 
1 2 3 4 5 
SECTION C: SEXUAL BEHAVIOUR AND CONTRACEPTIVE USE 
NO
. 
 
QUESTION 
 
CODING CATEGORY 
SKIP 
TO 
C1 Have you ever been in a relationship with a male 
or female (boyfriend/girlfriend)? 
Yes                                             
1 
No                                              
2 
 
 
C2 Do you currently have a sexual partner 
(boyfriend/girlfriend)? 
Yes                                             
1 
No                                              
2 
 
    
C3 How many sexual partners (boyfriend/girlfriend) 
have you had in your lifetime? 
                                                            
C4 Within the last 12 months, how many sexual 
partners have you had? 
                                    
C5 Have you ever had sexual intercourse? Yes                                            
1 
No                                             
2 
 
    C10 
C6 If Yes, what was your age when you first had 
sexual intercourse?  
 
(Age in complete years)                      
 
C7 How will you describe your first sexual relation Own will                                   
1 
Coaxed                                      
2 
Forced                                       
3 
 
C8 Within the past 3 months, how many times have 
you engaged in sexual intercourse? 
                                                                      
 
C9 Within the last 12 months, how many casual sex 
partners have you had?  
                                                               
C1
0 
Do you feel any pressure  to have sexual 
intercourse?  IF YES, a great deal or a little? 
None                                           
1 
A little                                        
2 
 
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A great deal                                
3 
C1
1 
 
From whom do you feel the pressure? Circle all 
that apply 
Friends(involved in sexting)      
1                                                        
Relatives                                    
2 
Work colleagues                        
3          Partner/special friend                
4      
Other ________________         
5 
 
C1
2 Have you ever had sexual intercourse in exchange 
for cash  
 
Yes                                             
1 
No                                              
2 
 
C1
3 Have you ever had sexual intercourse in exchange 
for gift? 
 
Yes                                             
1 
No                                              
2 
 
C1
4 Have you ever had sexual intercourse in exchange 
for favours ? 
 
Yes                                             
1 
No                                              
2 
 
C1
5 
Have you ever had sex when drunk? Yes                                        1 
No                                          0 
 
C1
6 
Have you ever had sex with someone 10 or more 
years older than you? 
Don’t know                            2 
Yes                                         1 
No                                          0 
 
C1
7 
Did you initiate sexting before your first sexual 
encounter? 
Yes                                          
1 
No                                           0 
 
Contraceptive Use  
C1
8 
The first time you had sexual intercourse, did you 
use a condom? 
Yes                                             
1 
No                                              
2 
 
     
C1
9 
Who suggested condom the first time you had 
sexual intercourse? 
Myself                                       1 
My partner                                2 
Joint decision                            3 
C2 Why did you use a condom? To prevent pregnancy…........1  
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0 To prevent STIs ………..…. 2 
To prevent HIV………... …..3 
To prevent all of the above…4 
No particular reason….......... 5 
Other_______________    6 
C2
1 
Did you use a condom the last time you had 
sexual intercourse? 
Yes                                             
1 
No                                              
2 
 
C2
2 
If No, did you use any of the following 
contraceptive methods? 
Diaphragm               
01 
Female Condom      
03 
Emergency CP         
04 
Injectables                
05 
Foam/Jelly                
06 
Implants                    
07 
IUDs                          
08 
Pill                             
09 
Withdrawal               
10 
Periodic abstinence   
11 
LAM                         
12 
Sterilization               
13 
Other __________)   
14 
C2
3 
Who suggested the use of contraceptives during 
sex? 
Myself                                       
1 
My partner                                
2 
Joint decision                            
3 
 
C2
4 
 
 
When you had sexual intercourse during the past 
12 months, how much of the time, if any, did you 
and your partner use a condom? 
Never                                             
1 
Occasionally                                  
2 
Sometimes                                     
3 
Most of the time                            
4 
Always                                           
5 
 
C2
5 
Have you heard about family planning?  Yes                                          
1 
No                                           2 
 
   C29  
C2
6 
If yes, where did you hear about it  
Specify____________________________
_____ 
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  73  
 
C2
7 
Who in your opinion should do family planning? 
 
 
Married couples only               
1 
All sexually active persons      
2 
Don’t know                              
3 
 
  
 
C2
8 
For those who have NEVER HAD SEX, skip to C35; otherwise continue  
 Pregnancy  
C2
9 
Have you ever been pregnant OR made someone 
pregnant? 
Yes                                        1 
No                                         2             
C3
0 
If yes, how many times?                                                                   
C3
1 
How old were you when you first became 
pregnant or made someone pregnant? 
(Age in complete years)  
[  ] [  ]                    
C3
2 
What happened to the pregnancy/pregnancies?  
(Circle all that apply) 
1 Resulted in live birth                                       
2  Miscarried                                                       
3 Aborted                                                           
4Currently pregnant                                                                       
C3
3 
FEMALES: At the time you first became 
pregnant; did you want to become pregnant then?   
MALES: At the time you made someone 
pregnant, did you intend to make her pregnant? 
Yes                                                                 
1 
Not at all                                                         
2 
Later                                                               
3 
 
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APPENDIX III: ETHICAL CLEARANCE LETTER 
 
 
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