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Showing 10 out of a total of 13 results for collection: Department of Marketing and Consumer Management.
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Succession Planning In Family-Owned Businesses: Narratives from Ghana
Jocelene, B.
(
University of Ghana
,
2017-06
)
Service Quality In Small Hotels In Ghana: A Comprehensive Framework
Braimah, M.M.
(
University of Ghana
,
2014-12
)
Export Orientation and Export Performance: The Role of Marketing Capabilities and Brand Orientation
Acquaye, J.A.
(
University Of Ghana
,
2018-07
)
Social Capital and Small and Medium-Sized Enterprises Performance in Ghana: The Moderating Role of Emotional Intelligence
Appiah-Gyimah, R.
(
University Of Ghana
,
2018-10
)
Social Capital and Small and Medium-Sized Enterprises Performance in Ghana: The Moderating Role of Emotional Intelligence
Appiah-Gyimah, R.
(
University of Ghana
,
2018-10
)
Consumer Behavioural Responses to Online Display Advertising in Ghana – The effects of Ad Characteristics, Consumer Attitude and Internet User Mode
Mensah, P.
(
2019-12
)
Entrepreneurial Capability, Institutional Factors and SME Performance in Ghana
Akpabli, D.A.
(
University Of Ghana
,
2019-03
)
Environmental Performance and Firm Performance: The Mediating Roles of Market-Based Assets and Integrated Marketing Communication
Nutsugah, F.F.
(
University of Ghana
,
2019-07
)
Sustainability Market Orientation and Business Performance of Star Rated Hotels in Ghana
Abdul-Hamid, I.K.
(
University of Ghana
,
2019-07
)
Customer Engagement and Advertising Message Strategy: An Application of the Stimulus Organism Response Model
Renner, A.A.
(
University of Ghana
,
2020-07
)
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Author
Appiah-Gyimah, R. (2)
Abdul-Hamid, I.K. (1)
Acquaye, J.A. (1)
Akpabli, D.A. (1)
Braimah, M.M. (1)
Dorson, T.A (1)
Jocelene, B. (1)
Mensah, P. (1)
Nutsugah, F.F. (1)
Nyamekye, M. (1)
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Subject
Ghana (4)
Marketing (3)
Advertising (2)
Emotional Intelligence (2)
Enterprises (2)
Accomodation (1)
Assets (1)
Behaviour (1)
Brand (1)
Capabilities (1)
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Date Issued
2019 (4)
2015 (3)
2018 (3)
2014 (1)
2017 (1)
2020 (1)
Has File(s)
Yes (13)