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Department of Marketing and Consumer Management
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Recent Submissions
Title:
Consumer Behavioural Responses to Online Display Advertising in Ghana – The effects of Ad Characteristics, Consumer Attitude and Internet User Mode
Author:
Mensah, P.
Date:
2019-12
Title:
Customer Engagement and Advertising Message Strategy: An Application of the Stimulus Organism Response Model
Author:
Renner, A.A.
Date:
2020-07
Title:
Sustainability Market Orientation and Business Performance of Star Rated Hotels in Ghana
Author:
Abdul-Hamid, I.K.
Date:
2019-07
Title:
Environmental Performance and Firm Performance: The Mediating Roles of Market-Based Assets and Integrated Marketing Communication
Author:
Nutsugah, F.F.
Date:
2019-07
Title:
Entrepreneurial Capability, Institutional Factors and SME Performance in Ghana
Author:
Akpabli, D.A.
Date:
2019-03
Title:
Social Capital and Small and Medium-Sized Enterprises Performance in Ghana: The Moderating Role of Emotional Intelligence
Author:
Appiah-Gyimah, R.
Date:
2018-10
Title:
Social Capital and Small and Medium-Sized Enterprises Performance in Ghana: The Moderating Role of Emotional Intelligence
Author:
Appiah-Gyimah, R.
Date:
2018-10
Title:
Export Orientation and Export Performance: The Role of Marketing Capabilities and Brand Orientation
Author:
Acquaye, J.A.
Date:
2018-07
Title:
Succession Planning In Family-Owned Businesses: Narratives from Ghana
Author:
Jocelene, B.
Date:
2017-06
Title:
Service Quality In Small Hotels In Ghana: A Comprehensive Framework
Author:
Braimah, M.M.
Date:
2014-12
Title:
Innovation, Competition and Firm Performance in the Service Sector.
Author:
Dorson, T.A
Date:
2015-07
Title:
Value Creation through Customer Service Experience: A Study of Selected Churches in Ghana
Author:
Nyamekye, M.
Date:
2015-07
Title:
Small and Medium-Sized Enterprise (Sme) Branding and Outcomes in Ghana – The Role of Resources and Capabilities
Author:
Odoom, R.
Date:
2015-07
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Author
Appiah-Gyimah, R. (2)
Abdul-Hamid, I.K. (1)
Acquaye, J.A. (1)
Akpabli, D.A. (1)
Braimah, M.M. (1)
Dorson, T.A (1)
Jocelene, B. (1)
Mensah, P. (1)
Nutsugah, F.F. (1)
Nyamekye, M. (1)
... View More
Subject
Ghana (4)
Marketing (3)
Advertising (2)
Emotional Intelligence (2)
Enterprises (2)
Accomodation (1)
Assets (1)
Behaviour (1)
Brand (1)
Capabilities (1)
... View More
Date Issued
2019 (4)
2015 (3)
2018 (3)
2014 (1)
2017 (1)
2020 (1)
Has File(s)
Yes (13)
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