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Department of Marketing and Consumer Management: Recent submissions
Now showing items 1-20 of 115
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Title:
Managing Customer Retention and Loyalty: The Mediating Role of Customer Satisfaction
Author:
Addo, A.K.
Date:
2021-07
Title:
Service Brand Avoidance in Business-To-Business Relations: Evidence from Ghana
Author:
Otoo, D.S.
Date:
2020-07
Title:
Effect of Market Orientation on Firm Performance: A Case of the Airlines Operating in Ghana
Author:
Mohammed, A.I.I.
Date:
2020-06
Title:
Examining Digital Entrepreneurship Ecosystem in a Developing Economy: Evidence from Ghana
Author:
Nkansah, K.O.
Date:
2020-09
Title:
Service Brand Avoidance in Business-To-Business Relations: Evidence from Ghana
Author:
Otoo, D.S.
Date:
2020-07
Title:
Examining the Effects of Supplier Orientation on Business Performance-The Moderating Role of Trust
Author:
Asiedu, B.Y.
Date:
2019-11
Title:
Performance of SMEs in Ghana: Do Mobile Money Payments Matter?
Author:
Zumanu, V.O.
Date:
2019-06
Title:
Social Media Self Control Failure amongst African College Students and their Online Purchasing Behaviour
Author:
Tackie, N.N.
Date:
2019-06
Title:
Destination Selection Determinants and Revisit Intentions: The Role of Satisfaction and Sociodemographic Factors
Author:
Solomon, E.N.
Date:
2019-07
Title:
Relationship Marketing and Customer Loyalty In The Ghanaian Hospitality Industry
Author:
Agbemabiese, G.C.
Date:
2009-06
Title:
Understanding the Nature of Marketing Analytics in Ghana: A Case Study of Multinational Firms.
Author:
Dzandu , E.E.
Date:
2019-07
Title:
The Role of the Availability of Suitable Substitutes in Mergers, Acquisitions Consolidation and Customer Switching Intentions in the Ghanaian Banking Industry.
Author:
Senanu, B.
Date:
2019-06
Title:
Consumer Behaviour towards Pension Scheme Acquisition in the Informal Sector in Ghana
Author:
Asare, F.
Date:
2019-07
Title:
Assessing the Impact of Social Media and Sports Fan Engagement: A Case of Accra Hearts of Oak and Kumasi Asante Kotoko
Author:
Awini, G.
Date:
2019-07
Title:
Choice as a Constraint to Decision Efficiency: The Social Media Perspective
Author:
Masope-Crabbe, J.A.
Date:
2018-07
Title:
Choice as a Constraint to Decision Efficiency: The Social Media Perspective
Author:
Masope-Crabbe, J.A.
Date:
2018-07
Title:
Service Guarantees in the Ghanaian Courier Industry
Author:
Sarfo, A.
Date:
2018-07
Title:
Perceived Benefits of Online Shopping and Attitude Formation of Women Shoppers in Urban Ghana
Author:
Akussah, C.S.
Date:
2019-07
Title:
Consumer Perceived Risk and Online Shopping in Ghana: The Moderating Role of Electronic-Word of Mouth
Author:
Mintah, S.C.
Date:
2018-07
Title:
An Investigation into Micro Enterprise Growth in Ghana: Evidence from “Goro Boys” in Abossey-Okai Market, Accra
Author:
Agyeman, D.O.
Date:
2018-07
Now showing items 1-20 of 115
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