Marketing Communications Policy for the University of Ghana

Abstract

This University of Ghana Marketing Communications policy guides the University of Ghana (UG) community in its marketing communication activities recognising that all such activities should be coordinated from a Marketing and Service Excellence Unit located within the Office of Institutional Advancement. The Marketing and Service Excellence Unit exercises oversight responsibility for the co-ordination of all official internal and external marketing communication activities of the entire University. No marketing consultants, marketing research firms, public relations agencies, brand design agencies, graphic design firms, web design firms, independent design consultants or social media consultants will be communicated with, without the prior approval of the Marketing and Service Excellence Unit. For the purpose of this policy, Marketing Communications refers to advertising, direct marketing, branding, packaging, online presence, printed materials, public relations activities, sales presentations, sponsorships, trade show appearances and all activities connected with the promotion of the University of Ghana in local and international markets.