Department of Marketing and Entrepreneurshiphttp://ugspace.ug.edu.gh:8080/handle/123456789/230582024-03-29T08:13:58Z2024-03-29T08:13:58ZAI-driven sustainability brand activism for family businesses: a future-proofing perspective articleDoe, J.K.Hinson, R.E.http://ugspace.ug.edu.gh:8080/handle/123456789/412972024-02-16T11:19:07Z2023-01-01T00:00:00ZAI-driven sustainability brand activism for family businesses: a future-proofing perspective article
Doe, J.K.; Hinson, R.E.
Purpose – Artificial intelligence (AI) and sustainable business represent the irrefutable future of all forward
looking businesses in the world today. In this perspective article, the authors explore the confluence of these
important topics by highlighting the role of family businesses in advancing sustainable brand activism aligned
with the United Nations Sustainable Development Goals (UNSDGs), like SDG 1, which emphasises poverty
eradication. The authors fall on the transformative potential of artificial intelligence (AI) and online brand
communities in family businesses as an anchor for promoting sustainability practices that align with UNSDGs.
Design/methodology/approach –Using literature review, the authors fall on the transformative potential of
AI and online brand communities in family businesses as an anchor for promoting sustainability practices that
align with UNSDGs.
Findings – Scholarly research on AI-driven sustainability brand activism in family businesses is either limited
or nonexistent. Family businesses have a unique opportunity to use AI for eco-friendly operations, personalised
brand engagement, eco-friendly product development, global collaborations and education and advocacy in
support of the UNSDGs. Future research could look at how family businesses align their values, their long-term
effects, how they work across generations, how resilient and flexible they are and how they compare to non family businesses when it comes to using AI and brand activism as long-term strategies for sustainability and
survival.
Originality/value – The authors call for family businesses, governments and stakeholders to take theoretical
and practical actions in promoting AI-driven sustainability brand activism aligned with the UNSDGs. It
underscores the distinctive role of family businesses in driving sustainability and fostering brand activism
through AI in a digital age.
Research Article
2023-01-01T00:00:00ZThe continuous search for new port governance models: experiences from a developing countryAndersen, T.Aryee, J.Acheampong, G.Hansen, A.S.http://ugspace.ug.edu.gh:8080/handle/123456789/411032024-01-17T20:15:06Z2023-01-01T00:00:00ZThe continuous search for new port governance models: experiences from a developing country
Andersen, T.; Aryee, J.; Acheampong, G.; Hansen, A.S.
This paper bridges port governance and stakeholder theory to contribute to new
understandings of changed stakeholder relations due to the building of new container
terminals. The case of the newly inaugurated very large high-tech container terminal
commissioned to and developed and operated by Meridian Port Services (MPS), in the
Port of Tema, Ghana, provides the empirical foundation for investigating the new stake holder engagement. Through focus groups, descriptive statistics, and a series of quali tative and open-ended interviews carried out in structured stakeholder events, the
paper aims to deliver new knowledge relevant to the many hybrid port governance
systems seen today. Moreover, it wants to inform authorities and companies about the
implications of diferent strategic choices and how changes progress. The study shows
that despite shared goals of efciency, all parties involved have had major difculties
in fnding a new port governance model, which they all consider fair and which can
contribute to a continuously economically sustainable port management practice.
Research Article
2023-01-01T00:00:00ZSafety, security, clean air and intention to experience: Do TikTok short video narratives matter?Mohammed, I.Mahmoud, M.A.Ahmed, A.S.Preko, A.Mwin, N.Clottey, E.K.Boakye, B.http://ugspace.ug.edu.gh:8080/handle/123456789/410182023-12-20T10:54:37Z2023-01-01T00:00:00ZSafety, security, clean air and intention to experience: Do TikTok short video narratives matter?
Mohammed, I.; Mahmoud, M.A.; Ahmed, A.S.; Preko, A.; Mwin, N.; Clottey, E.K.; Boakye, B.
Safety, security, and clean air have been given some appreciable attention in tourism research and practice.
However, little is known about TikTok short video narratives of safety, security, and clean air of a tourism
destination. To fill this knowledge gap, this study was guided by narrative transportation theory to examine the
impact of TikTok short safety, security, and clean air video narratives on potential tourist intention to experience.
The snowball sampling technique was employed to select 357 potential tourists, and the structural equation
modelling analysis was utilised to analyse the survey gathered data. The results revealed that there were
significant positive associations between short video narratives about safety, security, clean air, and intention to
experience. Additionally, the moderating effects of TikTok short video narratives showed a significant positive
impact between security, and clean air on intention to experience. Destination marketers and management
could utilise TikTok short video narratives in promoting tourism sites through the perspective of tourists.
Research Article
2023-01-01T00:00:00ZThe Moderating Role of State Regulation on Stakeholder Market Orientation and Sustainability Performance at Tourism DestinationsTsetse, E.K.K.Mahmoud, M.A.Agbesi, E.K.http://ugspace.ug.edu.gh:8080/handle/123456789/406252023-11-08T15:11:05Z2023-01-01T00:00:00ZThe Moderating Role of State Regulation on Stakeholder Market Orientation and Sustainability Performance at Tourism Destinations
Tsetse, E.K.K.; Mahmoud, M.A.; Agbesi, E.K.
Using a survey method, the study used responses from 313 Ghanaian tourism businesses in selected regions and the PLS-SEM in analysing the data. The study established that ecological regulation significantly moderates the StMO-SP relationship while political regulation negatively moderates the StMO-SP nexus. State regulations significantly influence Stakeholder market orientation and sustainability performance at tourism destinations. The study recommends that tourism managers and planners be cognisant with state regulation requirements in fashioning and implementing their StMO-SP strategies. Tourism destination managers and planners who are involved in using StMO in improving sustainability management practices to take into account the role of key stakeholders in fashioning and implementing their sustainability strategies. Future research directions have been discussed.
Research Article
2023-01-01T00:00:00Z