Browsing by Author "Tsetse, E.K.K."
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Item Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions(Sustainability, 2022) Mahmoud, M.A.; Tsetse, E.K.K.; Tulasi, E.E.; Muddey, D.K.This study examined green packaging, environmental awareness, and willingness to pay for green products in consumers’ purchase decisions. A cross-sectional survey was employed in collecting data from 218 respondents in Ghana. Purposive sampling was used to select respondents for the study. The data were analyzed using SPSS software for descriptive statistics and partial least square structural equation modeling (PLS-SEM) to test our hypotheses. The study found that consumers’ environmental awareness had a positive and significant impact on green purchasing decisions. However, the impact of green packaging was not found to be significant on consumers’ purchase decisions in Ghana. The study further revealed that consumers’ willingness to pay for green products positively and significantly predicted consumer purchase decisions. Some recommendations are suggested for theoretical and managerial considerations.Item The impact of stakeholder market orientation on sustainability performance at tourism destinations(Emerald Publishing Limited, 2021) Tsetse, E.K.K.; Mahmoud, M.A.; Blankson, C.; Odoom, R.Purpose – The purpose of this study is to establish the relationship between stakeholder market orientation (StMO) and sustainability performance (SP) at tourism destinations (TDs). Design/methodology/approach – Using a quantitative survey, data was collected from 313 tourism business managers, who are the owners or managers of the tourism businesses at the TDs, and was analysed using the partial least square structural equation model. Findings – Findings indicate that environmental performance is the highest sustainability management practice adhered to at the TDs. Also, community and visitor orientations predicted SP most, with all its hypotheses supported. Research limitations/implications – This study focuses on the impact of StMO dimensions on SP within the TDs, thereby limiting generalisation to other sectors. Practical implications – Tourism marketing managers are given the knowledge that StMO strategy is a precondition for effective implementation and adoption of SP strategy. Social implications – The results have key social implications, in that a sustainability marketing strategy that will assist in the increase acceptance of sustainability programs within the tourism sector has been noted. Originality/value – To the best of the authors’ knowledge, this is believed to be the first empirical study to test the relationship between StMO dimensions and three SP dimensions. This study will improve the sustainability management of tourism resources in Ghana. It will further aid in meeting some of the United Nations Sustainable Development Goals.Item The Moderating Role of State Regulation on Stakeholder Market Orientation and Sustainability Performance at Tourism Destinations(2023) Tsetse, E.K.K.; Mahmoud, M.A.; Agbesi, E.K.Using a survey method, the study used responses from 313 Ghanaian tourism businesses in selected regions and the PLS-SEM in analysing the data. The study established that ecological regulation significantly moderates the StMO-SP relationship while political regulation negatively moderates the StMO-SP nexus. State regulations significantly influence Stakeholder market orientation and sustainability performance at tourism destinations. The study recommends that tourism managers and planners be cognisant with state regulation requirements in fashioning and implementing their StMO-SP strategies. Tourism destination managers and planners who are involved in using StMO in improving sustainability management practices to take into account the role of key stakeholders in fashioning and implementing their sustainability strategies. Future research directions have been discussed.