Browsing by Author "Nyamekye, M.B."
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Item Be flexible: turning innovativeness into competitive advantage in hospitality firms(International Journal of Contemporary Hospitality Management, 2020-01-13) Anning-Dorson, T.; Nyamekye, M.B.Purpose – While acknowledging the importance of innovation capability and its potential for creating competitive advantage for firms, the purpose of this paper is to further explain how firms can gain the most from this potential. In the face of the low success rate of innovations and innovation activities in the hospitality sector, this study explains – through the dynamic capability perspective – that building a flexible organization is instrumental in creating competitive advantage out of innovation capabilities. Design/methodology/approach – The study uses data from hospitality firms operating in an emerging economy with a fast-growing hospitality sector. As this study uses survey and statistical methods, the possibility of common method bias is addressed by partial least squares structural equation modeling to test the hypothesized relationships. Findings – The study finds that organizational flexibility (OF) is an important mediator in the relationship between innovation capabilities and competitive advantage. The study explains that building a flexible organization is instrumental in creating competitive advantage out of innovation capabilities in hospitality firms. Originality/value – This study suggests that relying only on innovation capability offers hospitality firms just a fraction of what would be gained if such capabilities are properly aligned with OF. This is because such alignment generates better response power to changing needs as the firm becomes more mobile, responsive and agile to rapidly identify market trends, adjust internal operations and respond quickly to new market demand.Item Engagement Capability, Innovation Intensity and Firm Performance: The Role of Competitive Intensity(Journal of African Business, 2020) Anning-Dorson, T.; Nyamekye, M.B.This study assesses how service firms’ engagement capability enhances their value creation advantages. We analyze how the development of engagement capability helps service firms to cre ate innovation advantages and enhance firm performance. The study also evaluates the moderating effect of competitive intensity on the relationship between engagement capability and firm per formance. We collected data from the service sectors from an emerging African economy, Ghana. The validity and the reliability of the constructs were confirmed through a confirmatory factor analysis. We then assessed our hypothesized relationships through robust standard error hierarchical regression. The results show that developing and deploying customer engagement capability by firms produces positive effects on both innovation intensity and firm performance. The study also finds that competitive intensity as a market condition serves as a boundary condition and therefore moderate the relationship between customer engagement and firm performance. A useful implication from this study is that, inasmuch as service firms must encourage customer engagement and participation in the value creation process, firms must also be mindful of their capacity to meet the engagement requirements for effective value co-creation of the market conditions under which they currently operate.Item Enhancing service firm performance through customer involvement capability and innovativeness(Management Research Review, 2018-05) Anning-Dorson, T.; Hinson, R.E.; Amidu, M.; Nyamekye, M.B.Purpose Because of the paucity of empirical research on firm-level capabilities of firms for effective customer involvement, the purpose of this study is to evaluate service firms’ capacity to coopt customers to enhance the innovativeness and firm performance relationship. This study conceptualizes involvement capabilities of service firms as a strategic driver that exploits their internal firm assets, which in turn facilitates the positive relationship between innovativeness and firm performance. Design/methodology/approach Data were collected from 344 managers of service firms across different sub-sectors in an emerging economy. The study first confirmed the constructs through confirmatory factor analysis before analyzing hypothesized relationships. Regression models were specified with robust standard errors to test the hypothesized relationships. Findings The study found that involvement capability of service firms helps them to exploit their relational assets and create and manage strong customer participation. Additionally, it was found that involvement capabilities enable service firms to capitalize on the competencies of customers, which in turn improves the outcomes of their innovativeness. The results showed that the interaction between involvement capability and innovativeness enhances firm performance significantly. Practical implications Service firms can enhance customer participation in the value creation process by increasing their involvement capabilities. The increase in such capabilities will enhance the innovativeness of service firms, thereby improving their financial and non-financial performance. Originality/value This study offers guidance on how a firm’s innovativeness and customer involvement work together within the service operation to enhance firm performance.Item Impact of customization and innovation on hospitality firms’ performance(Journal of Hospitality Marketing and Management, 2018-10) Tweneboah-Koduah, E.Y.; Anning-Dorson, T.; Nyamekye, M.B.This study examines how process innovation and customization, both individually and in combination, improve hospitality firms’ financial and non-financial performance. The paper investigates both process innovation and customization as important firm-level capabilities that have the capacity to improve the performance of hospitality firms due to the nature of their operations. This paper uses data from hospitality firms operating in Ghana. The study finds that hospitality firms’ customization capability allows hospitality firms to benefit from using the customer as a key resource and as a production partner to provide the desired value for customer satisfaction. This study further finds that process innovation and customization produce higher levels of firm performance when they are deployed together as they have complementary properties. This study, therefore, offers that customization capability should target at improving innovation capability in order to achieve higher overall firm performance for hospitality firms.