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Department of Marketing and Consumer Management
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Recent Submissions
Title:
Service Brand Avoidance In Business-To-Business Relations: Evidence From Ghana
Author:
Otoo
Date:
2020-07
Title:
Service Brand Avoidance In Business-To-Business Relations: Evidence From Ghana
Author:
Otoo, D.S.
Date:
2020-07
Title:
Managing Customer Retention And Loyalty: The Mediating Role Of Customer Satisfaction
Author:
Addo, A.K.
Date:
2021-07
Title:
Managing Customer Retention and Loyalty: The Mediating Role of Customer Satisfaction
Author:
Addo, A.K.
Date:
2021-07
Title:
Service Brand Avoidance in Business-To-Business Relations: Evidence from Ghana
Author:
Otoo, D.S.
Date:
2020-07
Title:
Effect of Market Orientation on Firm Performance: A Case of the Airlines Operating in Ghana
Author:
Mohammed, A.I.I.
Date:
2020-06
Title:
Examining Digital Entrepreneurship Ecosystem in a Developing Economy: Evidence from Ghana
Author:
Nkansah, K.O.
Date:
2020-09
Title:
Service Brand Avoidance in Business-To-Business Relations: Evidence from Ghana
Author:
Otoo, D.S.
Date:
2020-07
Title:
Examining the Effects of Supplier Orientation on Business Performance-The Moderating Role of Trust
Author:
Asiedu, B.Y.
Date:
2019-11
Title:
Performance of SMEs in Ghana: Do Mobile Money Payments Matter?
Author:
Zumanu, V.O.
Date:
2019-06
Title:
Social Media Self Control Failure amongst African College Students and their Online Purchasing Behaviour
Author:
Tackie, N.N.
Date:
2019-06
Title:
Destination Selection Determinants and Revisit Intentions: The Role of Satisfaction and Sociodemographic Factors
Author:
Solomon, E.N.
Date:
2019-07
Title:
Relationship Marketing and Customer Loyalty In The Ghanaian Hospitality Industry
Author:
Agbemabiese, G.C.
Date:
2009-06
Title:
Understanding the Nature of Marketing Analytics in Ghana: A Case Study of Multinational Firms.
Author:
Dzandu , E.E.
Date:
2019-07
Title:
The Role of the Availability of Suitable Substitutes in Mergers, Acquisitions Consolidation and Customer Switching Intentions in the Ghanaian Banking Industry.
Author:
Senanu, B.
Date:
2019-06
Title:
Consumer Behaviour towards Pension Scheme Acquisition in the Informal Sector in Ghana
Author:
Asare, F.
Date:
2019-07
Title:
Assessing the Impact of Social Media and Sports Fan Engagement: A Case of Accra Hearts of Oak and Kumasi Asante Kotoko
Author:
Awini, G.
Date:
2019-07
Title:
Choice as a Constraint to Decision Efficiency: The Social Media Perspective
Author:
Masope-Crabbe, J.A.
Date:
2018-07
Title:
Choice as a Constraint to Decision Efficiency: The Social Media Perspective
Author:
Masope-Crabbe, J.A.
Date:
2018-07
Title:
Service Guarantees in the Ghanaian Courier Industry
Author:
Sarfo, A.
Date:
2018-07
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Author
Otoo, D.S. (3)
Addo, A.K. (2)
Masope-Crabbe, J.A. (2)
Abdul-Rahman, A. (1)
Abubakari, A. (1)
Acheampong, A.A.A. (1)
Acheampong, G. (1)
Acheampong, V. (1)
Adams, M. (1)
Adika, M.K. (1)
... View More
Subject
Ghana (35)
Social Media (7)
Customer Loyalty (5)
Accra (4)
Customer (4)
Social Marketing (4)
Banking Industry (3)
Brand Positioning (3)
GHANA (3)
Marketing (3)
... View More
Date Issued
2020 - 2021 (8)
2010 - 2019 (108)
2002 - 2009 (2)
Has File(s)
Yes (117)
No (1)
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