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Department of Marketing and Consumer Management: Recent submissions
Now showing items 1-20 of 127
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Title:
Market Orientation, New Product Development, And Organizational Performance: Insight From The Fashion Industry In Ghana.
Author:
Abubakari, S.
Date:
2022-08
Title:
Bricolage And Enterprise Competitive Performance: The Moderating Effect Of Innovation Capability
Author:
Larbi, E.A.
Date:
2022-07
Title:
Sustainable Packaging And Consumers Purchase Decision: The Moderating Role Of Price Sensitivity
Author:
Edem, T.E.
Date:
2021-09
Title:
Celebrity Endorsement And Political Brand Image: The Moderating Effect Of Gender
Author:
Kwawu, G.
Date:
2021-12
Title:
The Effect Of Internal Marketing On Employee Commitment And Organisational Performance: The Role Of Management Support
Author:
Boateng, B.
Date:
2021-10
Title:
Exploring The Impact Of Tech Hubs On Tech-Based Entrepreneurship In Ghana
Author:
Korku, A.O.E.
Date:
2022-01
Title:
Corporate Branding And Consumer Loyalty: The Moderating Role Of Cause-Related Marketing
Author:
Arhin, E.
Date:
2021-10
Title:
Bricolage And Enterprise Competitive Performance: The Moderating Effect Of Innovation Capability
Author:
Larbi, E.A.
Date:
2022-07
Title:
The Effect Of Internal Marketing On Employee Commitment And Organisational Performance: The Role Of Management Support
Author:
Boateng, B.
Date:
2021-10
Title:
Service Brand Avoidance In Business-To-Business Relations: Evidence From Ghana
Author:
Otoo
Date:
2020-07
Title:
Service Brand Avoidance In Business-To-Business Relations: Evidence From Ghana
Author:
Otoo, D.S.
Date:
2020-07
Title:
Managing Customer Retention And Loyalty: The Mediating Role Of Customer Satisfaction
Author:
Addo, A.K.
Date:
2021-07
Title:
Managing Customer Retention and Loyalty: The Mediating Role of Customer Satisfaction
Author:
Addo, A.K.
Date:
2021-07
Title:
Service Brand Avoidance in Business-To-Business Relations: Evidence from Ghana
Author:
Otoo, D.S.
Date:
2020-07
Title:
Effect of Market Orientation on Firm Performance: A Case of the Airlines Operating in Ghana
Author:
Mohammed, A.I.I.
Date:
2020-06
Title:
Examining Digital Entrepreneurship Ecosystem in a Developing Economy: Evidence from Ghana
Author:
Nkansah, K.O.
Date:
2020-09
Title:
Service Brand Avoidance in Business-To-Business Relations: Evidence from Ghana
Author:
Otoo, D.S.
Date:
2020-07
Title:
Examining the Effects of Supplier Orientation on Business Performance-The Moderating Role of Trust
Author:
Asiedu, B.Y.
Date:
2019-11
Title:
Performance of SMEs in Ghana: Do Mobile Money Payments Matter?
Author:
Zumanu, V.O.
Date:
2019-06
Title:
Social Media Self Control Failure amongst African College Students and their Online Purchasing Behaviour
Author:
Tackie, N.N.
Date:
2019-06
Now showing items 1-20 of 127
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