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Showing 10 out of a total of 36 results for collection: Department of Marketing and Consumer Management.
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The Mediating Effect of Brand Engagement & Price on Brand Love
Mensah, D.A.
(
University Of Ghana
,
2017-07
)
Assessing The Environmental Factors Of Social Entrepreneurship In Ghana
Abdul-Rahman, A.
(
University of Ghana
,
2017-06
)
Adoption and Use of Social Media in Manufacturing Firms – Some Evidence from Kasapreko Company Limited and Guinness Ghana Breweries Limited
Amponsah-Twumasi, Y.
(
University Of Ghana
,
2016-06
)
Brand Positioning and Customer Loyalty in the Ghanaian Universal Banking Sector: The Moderating Effect of Switching Cost
Ntsiful, E.
(
University Of Ghana
,
2016-07
)
Marketing Innovation And Sustainable Competitive Advantage: A Case Of Selected Manufacturing Small And Medium Enterprises In Central Region Of Ghana
Mensah, I.
(
University of Ghana
,
2017-06
)
The Moderating Role of Involvement on Customer Engagement and Loyalty in the Ghanaian Telecommunication Industry
Mohammed, A.
(
University Of Ghana
,
2017-06
)
Culture And Women Entrepreneurship: A Case Study Of Nabdam District
Anambane, G.
(
University of Ghana
,
2017-06
)
Brand-Building And Its Challenges In The Non-traditional Exports (NTES) Sector: A Study Of Some Selected Firms In Ghana
Ayambire, N.C.
(
University of Ghana
,
2016-06
)
Switching Behaviour Among Bank Customers In Ghana
Okyireh, R.O.
(
University of Ghana
,
2016-07
)
Understanding Brand Journalism And Its Role In Marketing Communications: A Study Of Selected Firms In Ghana
Ahiable, J.
(
University of Ghana
,
2017-06
)
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Author
Otoo, D.S. (2)
Abdul-Rahman, A. (1)
Adams, M. (1)
Addo, A.K. (1)
Adu-Darko, G. (1)
Afari, K.B. (1)
Afeti, E.Y. (1)
Ahiable, J. (1)
Amponsah-Twumasi, Y. (1)
Anambane, G. (1)
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Subject
Ghana (36)
Customer (3)
Banking Industry (2)
Business (2)
Customer Loyalty (2)
Social Marketing (2)
Social Media (2)
Telecommunication (2)
Assessing (1)
Automobile Brands (1)
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Date Issued
2017 (10)
2016 (8)
2015 (4)
2019 (4)
2020 (4)
2014 (2)
2018 (2)
2021 (1)
2022 (1)
Has File(s)
Yes (36)