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Showing 7 out of a total of 7 results for collection: Department of Marketing and Consumer Management.
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Adoption and Use of Social Media in Manufacturing Firms – Some Evidence from Kasapreko Company Limited and Guinness Ghana Breweries Limited
Amponsah-Twumasi, Y.
(
University Of Ghana
,
2016-06
)
Customer Social Media Brand Engagement, Word Of Mouth And Purchase Intention: The Moderating Role Of Trust
Asante, B.O.
(
University of Ghana
,
2017-06
)
Political Marketing in Ghana: The Role of Social Media
Dankwah, J.B.
(
University of Ghana
,
2016-07
)
Choice as a Constraint to Decision Efficiency: The Social Media Perspective
Masope-Crabbe, J.A.
(
University of Ghana
,
2018-07
)
Choice as a Constraint to Decision Efficiency: The Social Media Perspective
Masope-Crabbe, J.A.
(
University of Ghana
,
2018-07
)
Assessing the Impact of Social Media and Sports Fan Engagement: A Case of Accra Hearts of Oak and Kumasi Asante Kotoko
Awini, G.
(
University of Ghana
,
2019-07
)
Social Media Self Control Failure amongst African College Students and their Online Purchasing Behaviour
Tackie, N.N.
(
University of Ghana
,
2019-06
)
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Author
Masope-Crabbe, J.A. (2)
Amponsah-Twumasi, Y. (1)
Asante, B.O. (1)
Awini, G. (1)
Dankwah, J.B. (1)
Tackie, N.N. (1)
Subject
Social Media (7)
Decision Efficiency (2)
Ghana (2)
Accra Hearts of Oak (1)
Africa (1)
Brand Engagement (1)
Breweries (1)
Customer (1)
Customer Relationship (1)
Internet (1)
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Date Issued
2016 (2)
2018 (2)
2019 (2)
2017 (1)
Has File(s)
Yes (7)