Department of Marketing and Consumer Management : [59] Collection home page

Browse
Subscribe to this collection to receive daily e-mail notification of new additions RSS Feed RSS Feed RSS Feed
Collection's Items (Sorted by Submit Date in Descending order): 1 to 18 of 59
 next >
Issue DateTitleAuthor(s)
Jul-2014The Role of Fixed Income in Pension Scheme Investment in GhanaOfosu-Hene, E.; Abor, J.; Afari, K.B.; University of Ghana, College of Humanities Business School Department of Marketing and Consumer Management
Jul-2016Political Marketing in Ghana: The Role of Social MediaKastner, A.; Mensah, K.; Dankwah, J.B.; University of Ghana, College of Humanities Business School Department of Marketing and Consumer Management
Jun-2014The Effects of Marketing Communication on Church Growth in GhanaTweneboah-Koduah, E. Y.; Adom, K.; Acheampong, V.; University of Ghana, College of Humanities Business School Department of Marketing and Consumer Management
Jun-2015Nation Branding: Conceptualising the Image Perception of Ghana as a BrandMarfo, S.
Jun-2016Forming and Maintaining Intra-Party Relationships: a Two Party Comparative StudyMensah, K.; Adom, K.; Sayibu, I.N; University of Ghana, College of Humanities Business School Department of Marketing and Consumer Management
Jun-2016Market Orientation and Organizational Performance in the Private Health Sector of Ghana_2016Hinson R.E; Shamsudeen, S.M
Jun-2016The Effect of Mobile Health Service Quality on User Satisfaction and Continual UsageHinson, R.E.; Kodua, P.; Oppong, E.; University of Ghana, College of Humanities, School of Business, Department of Marketing and Consumer Management
Jun-2016The Influence of Facebook Usage on Sales Performance: The Mediating Role of Employees’ Service BehavioursMensah, K.; Kosiba, J.P.B.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2015The Role of Social Marketing Theory in Assessing Insecticide-Treated Net Usage Intentions among Pregnant Women in GhanaUniversity of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management; Tweneboah-Koduah, E.Y.; Hinson, E.R.; Shaman, A.
Jul-2015Social Marketing: Using the Health Belief Model for the Prevention of Cholera in GhanaTweneboah-Koduah, E.Y.; Narteh, B.; Nkukpornu, A.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jul-2015Small and Medium-Scale Enterprise (Sme) Survival in Ghana: A Social Network Theory PerspectiveAcheampong, G.
Jul-2015Relationship Marketing Practices and Customer Retention in the Mobile Telecommunications Industry of GhanaMahmoud. M.A.; Hinson, R.E.; Adika, M.K.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2015Political Brand Architecture Management: A Resource Allocation Perspective in GhanaMensah, K.; Tweneboah-Koduah, E.Y.; Amenuvor, F.E.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Nov-2014Adoption and Diffusion of Electronic Banking Products in Ghana-A Case of E-Zwich CardNarteh, B.; Akwensivie, D.; Quao, K.A.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2015Firm-Level Determinants of Export Performance of Ghanaian Small and Medium EnterprisesKastner, A.; Narteh, B.; Twum, K.K.; University of Ghana, College of Humanities, Business School,Department of Marketing and Consumer Management
Jun-2016The Influence of Facebook Usage on Sales Performance: The Mediating Role of Employees’ Service BehavioursMensah, K.; Narteh, B.; Kosiba, J. P. B.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2016The Impact of Marketing Activities on Repurchase Intention and the Mediation Role of Brand Equity in the Ghanaian Mobile Telecommunication IndustryNarteh, B.; Tweneboah-Koduah, E. Y.; Mensah-Bonsu, N. O.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2016Mobile Money Services Adoption and Customer Behavioural Intentions in GhanaNarteh, B.; Mahmoud, M. A.; Amoh, S.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Collection's Items (Sorted by Submit Date in Descending order): 1 to 18 of 59
 next >