Leveraging Social Media Platforms in Marketing Library Services in Ghanaian Universities

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dc.contributor.author Budu, S.
dc.contributor.author Korkuvi, P.J.
dc.contributor.author Owusu-Ansah, S.
dc.contributor.author Yeboah, F.
dc.date.accessioned 2020-08-18T11:33:03Z
dc.date.available 2020-08-18T11:33:03Z
dc.date.issued 2020-01-09
dc.identifier.uri https://digitalcommons.unl.edu/libphilprac/3972
dc.identifier.uri http://ugspace.ug.edu.gh/handle/123456789/35742
dc.description Research Article en_US
dc.description.abstract With the continuous improvement of library services across the globe owing to automation, technological advancement, and growth in student population, rapid access to social media (SM) platforms has become a vital part of keeping present and would-be users well-versed about academic library service. The study brings to bear on the use of SM platforms in promoting library services. Using the survey approach, one hundred and seventy-six (176) library users of the University of Ghana (UG), Library System (LS) were selected to provide primary data via questionnaires. All respondents were selected through simple random sampling. The SPSS was used to generate Pearson correlation, mean, and standard deviation results. The results revealed that the effectiveness of SM platforms has asignificant positive relationship with users’ perception and its usefulness. The deployment of SM as a marketing tool in university libraries, marketing library resources, and information centrescan be promoted greatly. Moreover, few challenges encountered by library users in using the SM include lack of privacy, the confidentiality of information, power cut or shortage, and inadequate training opportunities for the UGLS staff among others. The study presents opportunities useful for professional librarians. Keywords: social media,marketing, academic libraries, library services, information professionals, Ghana, higher learning institutions. en_US
dc.language.iso en en_US
dc.publisher Library Philosophy and Practice (e-journal) en_US
dc.subject Social Media en_US
dc.subject Marketing en_US
dc.subject Academic Libraries en_US
dc.subject Library Services en_US
dc.subject Information Professionals en_US
dc.subject Ghana en_US
dc.subject Higher Learning Institution en_US
dc.title Leveraging Social Media Platforms in Marketing Library Services in Ghanaian Universities en_US
dc.type Article en_US

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