What drives global B2C E-commerce? An analysis of the effect of ICT access, human resource development and regulatory environment

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dc.contributor.author Alhassan, M.D.
dc.contributor.author Adam, I.O.
dc.contributor.author Afriyie, Y.
dc.date.accessioned 2020-03-11T10:34:00Z
dc.date.available 2020-03-11T10:34:00Z
dc.date.issued 2020-01-15
dc.identifier.citation Ibrahim Osman Adam, Muftawu Dzang Alhassan & Yaw Afriyie (2020): What drives global B2C E-commerce? An analysis of the effect of ICT access, human resource development and regulatory environment, Technology Analysis & Strategic Management, DOI: 10.1080/09537325.2020.1714579 en_US
dc.identifier.other https://doi.org/10.1080/09537325.2020.1714579
dc.identifier.uri http://ugspace.ug.edu.gh/handle/123456789/35222
dc.description Research Article en_US
dc.description.abstract This study explores the drivers of Business to Consumer (B2C) electronic commerce (e-commerce) adoption at a global level. The study used a Technology-Organisation-Environment (TOE) framework to investigate factors that influence B2C e-commerce adoption. The study relied on archival and cross-sectional data from 135 countries and employed Partial Least Squares Structural Equation Modelling (PLS-SEM). Our findings indicate that B2C E-commerce adoption at the national level is positively influenced by ICT access, political and regulatory environment and human resource development. Our findings show that technological, organisational, and environmental factors (ICT access, political, human resource development and political and regulatory environment) altogether explain 70% of the variance in B2C E-Commerce adoption. Our findings provide a fresh insight into the adoption of B2C e-commerce at the national level. Our study provides some implications for research and practice. en_US
dc.language.iso en en_US
dc.publisher Technology Analysis & Strategic Management en_US
dc.subject B2C E-commerce en_US
dc.subject ICT access en_US
dc.subject regulatory environment en_US
dc.subject human resource en_US
dc.subject development en_US
dc.title What drives global B2C E-commerce? An analysis of the effect of ICT access, human resource development and regulatory environment en_US
dc.type Article en_US


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