Global Study of Social Odor Awareness

Show simple item record Botwe, B.O. Abril, J.M. Schirone, A. Barsanti, M. Delbono, I. Delfanti, R. Nyarko, E. Lens, P.N.L. 2019-07-25T13:51:32Z 2019-07-25T13:51:32Z 2018-06
dc.identifier.other Vol.43(7)
dc.identifier.other DOI: 10.1093/chemse/bjy038
dc.description.abstract Olfaction plays an important role in human social communication, including multiple domains in which people often rely on their sense of smell in the social context. The importance of the sense of smell and its role can however vary inter-individually and culturally. Despite the growing body of literature on differences in olfactory performance or hedonic preferences across the globe, the aspects of a given culture as well as culturally universal individual differences affecting odor awareness in human social life remain unknown. Here, we conducted a large-scale analysis of data collected from 10,794 participants from 52 study sites from 44 countries all over the world. The aim of our research was to explore the potential individual and country-level correlates of odor awareness in the social context. The results show that the individual characteristics were more strongly related than country-level factors to self-reported odor awareness in different social contexts. A model including individual-level predictors (gender, age, material situation, education and preferred social distance) provided a relatively good fit to the data, but adding country-level predictors (Human Development Index, population density and average temperature) did not improve model parameters. Although there were some cross-cultural differences in social odor awareness, the main differentiating role was played by the individual differences. This suggests that people living in different cultures and different climate conditions may still share some similar patterns of odor awareness if they share other individual-level characteristics. en_US
dc.language.iso en en_US
dc.publisher Chemical Senses en_US
dc.subject Odor Awareness en_US
dc.subject Olfaction en_US
dc.subject Smell en_US
dc.subject Culture en_US
dc.title Global Study of Social Odor Awareness en_US
dc.type Article en_US

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