A Reconceptualization of Entrepreneurial Orientation in an Emerging Market Insurance Company

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dc.contributor.author Madichie, N.O.
dc.contributor.author Hinson, R.E.
dc.contributor.author Ibrahim, M.
dc.date.accessioned 2018-12-10T16:41:42Z
dc.date.available 2018-12-10T16:41:42Z
dc.date.issued 2013-09
dc.identifier.other https://doi.org/10.1080/15228916.2013.844049
dc.identifier.uri http://ugspace.ug.edu.gh/handle/123456789/26291
dc.description.abstract The authors examine how entrepreneurial firms gain competitive advantage and hence entrepreneurial success by optimizing their dynamic capabilities. Using a single case design, incorporating in-depth interviews with key informants within an insurance company in Ghana, the authors attempt to highlight the limitations of an existing model. Their key proposition is that the growth and profitability exhibited in the case study are largely attributable to its ability to leverage its entrepreneurial orientation. They argue, therefore, that despite the ability of the resource-based view to translate into competitive advantage at the firm level, it falls short of longer-term competitive advantages and entrepreneurial success-especially in the financial services sector with homogeneous product offerings. © 2013 Copyright Taylor and Francis Group, LLC. en_US
dc.language.iso en en_US
dc.publisher Journal of African Business en_US
dc.subject dynamic capabilities en_US
dc.subject emerging markets en_US
dc.subject entrepreneurial orientation en_US
dc.subject Ghana en_US
dc.subject insurance en_US
dc.subject resource-based view en_US
dc.title A Reconceptualization of Entrepreneurial Orientation in an Emerging Market Insurance Company en_US
dc.type Article en_US


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