Determinants of Automobile Purchase and Brand Choice in Ghana: Multinomial Logit Approach

Show simple item record Sedzro, K.M. Amewu, G. Darko, J. Nortey, E.N.N. Dasah, J.B. 2018-11-08T15:32:06Z 2018-11-08T15:32:06Z 2014-11
dc.identifier.other Volume 19, Issue 4 Pages 303-317
dc.description.abstract This study expands on previous studies by examining the purchasers’ criteria choice of automobile in the Ghanaian market and establishing the factors that influence the purchase and estimating the choice of brand. The study examined 1,130 automobile owners. Data was collected on 20 automobile attributes considered important when purchasing an automobile. The preliminary result of the research show that five major factors— interior, safety, value for money, modernity, and economy—influence consumers to purchase a particular automobile. Conclusion can be drawn that a relationship exists between the influencing factors and the brands of automobiles purchased by respondents. © 2014, Taylor & Francis Group, LLC. en_US
dc.language.iso en en_US
dc.publisher Journal of Transnational Management en_US
dc.subject Automobile en_US
dc.subject brand-choice en_US
dc.subject customer behavior en_US
dc.subject Multinomial logistic model en_US
dc.title Determinants of Automobile Purchase and Brand Choice in Ghana: Multinomial Logit Approach en_US
dc.type Article en_US

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  • Immunology Department [81]
    The Department of Immunology conducts research in the field of immunology of infectious and non-infectious diseases. The Department has the overall goal of contributing knowledge to better diagnosis, management, control and prevention of infectious and non-infectious diseases in Ghana and worldwide. This is consistent with the overall strategy of the Noguchi Memorial Institute for Medical Research (NMIMR) and in line with the strategy of the College of Health Sciences of the University of Ghana.

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