Factors influencing consumer loyalty towards 3G mobile data service providers: evidence from Ghana

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dc.contributor.author Ofori, K.S.
dc.contributor.author Boakye, K.
dc.contributor.author Narteh, B.
dc.date.accessioned 2018-10-08T15:56:46Z
dc.date.available 2018-10-08T15:56:46Z
dc.date.issued 2018
dc.identifier.other doi:10.1080/14783363.2016.1219654
dc.identifier.uri http://ugspace.ug.edu.gh/handle/123456789/24528
dc.description.abstract collected from 235 third-generation MDS users. Findings from our partial least square–structural equation modelling analysis indicated that the effects of service quality on trust and satisfaction were significant, subsequently impacting loyalty. Interestingly, our results showed a significant effect of corporate image on trust, but not on satisfaction and loyalty. Our results should help MDS providers by improving strategies on customer retention and loyalty in order increase their market share and profitability. © 2016 Informa UK Limited, trading as Taylor & Francis Group. en_US
dc.language.iso en en_US
dc.publisher Routledge en_US
dc.subject 3G mobile data service en_US
dc.subject corporate image en_US
dc.subject customer loyalty en_US
dc.subject satisfaction en_US
dc.subject service quality en_US
dc.subject telecommunications en_US
dc.subject trust en_US
dc.title Factors influencing consumer loyalty towards 3G mobile data service providers: evidence from Ghana en_US
dc.type Article en_US


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