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Showing 8 out of a total of 8 results for collection: Department of Marketing and Entrepreneurship.
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Market orientation, learning orientation and business performance: The mediating role of innovation
Mahmoud, M.A.
(
Emerald Group Publishing Limited
,
2016
)
Franchising in African markets: Motivations and challenges from a Sub‐Saharan African country perspective
Kastner, A.N.A.
;
Mahmoud, M.A.
;
Buame, S.C.K.
;
Gabrah, A.Y.B.
(
Thunderbird International Business Review
,
2019-04
)
Consumer trust and physician prescription of branded medicines: an exploratory study
Mahmoud, M.A.
(
Emerald Group Publishing Limited
,
2016
)
Service innovation and customer satisfaction: the role of customer value creation
Mahmoud, M.A.
;
Hinson, R.E.
;
Anim, P.A.
(
European Journal of Innovation Management
,
2017-11
)
Gender, E-Banking, and Customer Retention
Mahmoud, M.A.
(
Journal of Global Marketing
,
2019-05-15
)
Culture and country choice of international students: evidence from Ghana
Mahmoud, M.A.
;
Oppong, E.
;
Twimasie, D.
;
Husseini, M.M.
;
Kastner, A.N.A.
;
Oppong, M.
(
JOURNAL OF MARKETING FOR HIGHER EDUCATION
,
2019-11-08
)
Internet-Based Relationship Marketing: A Sub-Saharan African Perspective
Mahmoud, M.A.
;
Kastner, A.N.A.
;
Lartey, J.O.
(
Journal of Relationship Marketing
,
2017
)
Preventing Customer Churn in the Mobile Telecommunication Industry: Is Mobile Money Usage the Missing Link?
Yeboah-Asiamah, E.
;
Narteh, B.
;
Mahmoud, M.A.
(
Journal of African Business
,
2018-02
)
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Author
Mahmoud, M.A. (8)
Kastner, A.N.A. (3)
Anim, P.A. (1)
Buame, S.C.K. (1)
Gabrah, A.Y.B. (1)
Hinson, R.E. (1)
Husseini, M.M. (1)
Lartey, J.O. (1)
Narteh, B. (1)
Oppong, E. (1)
... View More
Subject
Ghana (3)
Innovation (2)
Trust (2)
Active usage (1)
African markets (1)
Banking (1)
Banks (1)
Branded medications (1)
Churn (1)
Consumer (1)
... View More
Date Issued
2019 (3)
2016 (2)
2017 (2)
2018 (1)
Has File(s)
Yes (8)