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Showing 10 out of a total of 75 results for collection: Department of Marketing and Entrepreneurship.
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Market orientation, innovation and corporate social responsibility practices in Ghana's telecommunication sector
Abdulai, M.
;
Hinson, R.E.
(
Social Responsibility Journal
,
2012-07
)
Behavioral Change Communications on Malaria Prevention in Ghana
Tweneboah-Koduah, E.Y.
;
Braimah, M.
;
Otuo, P.N.
(
Health Marketing Quarterly
,
2012-04
)
“Mind the gap”: to succeed in marketing politics, think of social media innovation
Acheampong, G.
;
Anim, P.A.
;
Asiedu, F.O.
;
Adams, M.
;
Boakye, E.
(
Journal of Consumer Marketing
,
2019-04-29
)
Benefitting from alter resources: network diffusion and SME survival
Acheampong, G.
;
Hinson, R.E.
(
Journal of Small Business and Entrepreneurship
,
2018-05
)
Customers' Perceived Risk and Trust in Using Mobile Money Services—an Empirical Study of Ghana
Abdul-Hamid, I.K.
;
Shaikh, A.A.
;
Boateng, H.
;
Hinson, R.E.
(
International Journal of e-Business Research
,
2019-01
)
Social capital and export performance of SMEs in Ghana: the role of firm capabilities
Easmon, R.B.
;
Kastner, A.N.A.
;
Blankson, C
;
Mahmoud, M.A.
(
African Journal of Economic and Management Studies
,
2019-03-15
)
Understanding the role of culture and gender stereotypes in women entrepreneurship through the lens of the stereotype threat theory
Adom, K.
;
Anambane, G.
(
Journal of Entrepreneurship in Emerging Economies
,
2019-08-23
)
Service quality and customer satisfaction in Ghanaian retail banks: the moderating role of price
Narteh, B.
(
International Journal of Bank Marketing
,
2018-02
)
A critical assessment of work and family life of female entrepreneurs in Sub-Saharan Africa: Some fresh evidence from Ghana
Adom, K.
;
Asare-Yeboa, I.T.
;
Quaye, D.M.
;
Ampomah, A.O.
(
Journal of Small Business and Enterprise Development
,
2018-06
)
Customer relationship management practices affecting customer loyalty supporting small airline carriers in Ghana
Quaye, D.M.
;
Mensah, I.
;
Amoah-Mensah, A.
(
International Journal of Electronic Customer Relationship Management
,
2018-11
)
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Author
Narteh, B. (12)
Hinson, R. (11)
Hinson, R.E. (11)
Acheampong, G. (9)
Adom, K. (9)
Boateng, H. (6)
Mahmoud, M.A. (5)
Braimah, M. (4)
Ibrahim, M. (4)
Anim, P.A. (3)
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Subject
Ghana (75)
Banking (5)
Banks (5)
Innovation (5)
Culture (4)
Customer satisfaction (4)
Female entrepreneurship (4)
Market orientation (4)
SMEs (4)
Sub-Saharan Africa (4)
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Date Issued
2020 - 2022 (2)
2010 - 2019 (69)
2002 - 2009 (4)
Has File(s)
No (54)
Yes (21)