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Showing 10 out of a total of 22 results for collection: Department of Marketing and Entrepreneurship.
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Developed-Developing country based interfirm collaboration: Finding the hidden leverage for success
Narteh, B.
(
African Journal of Business and Economic Research 2(1): 41-62
,
2007
)
Relationship Marketing and customer satisfaction in the Ghanaian banking sector
Narteh, B.
(
Journal of Retailing Marketing Management Research
,
2009
)
Determinants of customer satisfaction with retail bank services in Ghana
Narteh, B.
;
Kuada, J.,
(
2014
)
Does Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry
Narteh, B.
;
Odoom, R.
(
Services Marketing Quarterly
,
2015-05
)
Knowledge application in Ghanaian industries
Boateng, H.
;
Narteh, B.
(
Information Development
,
2015-03
)
Perceived service quality and satisfaction of self-service technology: The case of automated teller machines
Narteh, B.
(
International Journal of Quality and Reliability Management
,
2015-04
)
An analysis of students' knowledge and choice criteria in retail bank selection in sub-Saharan Africa: The case of Ghana
Narteh, B.
;
Owusu-Frimpong, N.
(
International Journal of Bank Marketing
,
2011-07
)
Foreign participation and internationalization intensity of African enterprises
Narteh, B.
;
Acheampong, G.
(
Emerald Group Publishing Ltd.
,
2018
)
Factors influencing consumer loyalty towards 3G mobile data service providers: evidence from Ghana
Ofori, K.S.
;
Boakye, K.
;
Narteh, B.
(
Routledge
,
2018
)
Key drivers of automobile brand choice in sub-Saharan Africa: The case of Ghana
Narteh, B.
;
Odoom, R.
;
Braimah, M.
;
Buame, S.
(
Journal of Product and Brand Management
,
2012-10
)
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Author
Narteh, B. (22)
Odoom, R. (3)
Braimah, M. (2)
Acheampong, G. (1)
Agbemebease, G, K., (1)
Akortsu, P.A. (1)
Boakye, K. (1)
Boateng, H. (1)
Buame, S. (1)
Kuada, J. (1)
... View More
Subject
Ghana (10)
Bank selection (2)
Banking (2)
customer loyalty (2)
Customer services quality (2)
Electronic banking (2)
internal marketing (2)
Service quality (2)
3G mobile data service (1)
Africa (1)
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Date Issued
2010 - 2019 (16)
2007 - 2009 (6)
Has File(s)
No (22)