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Showing 3 out of a total of 3 results for collection: Department of Marketing and Entrepreneurship.
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SME bank selection and patronage behaviour in the Ghanaian banking industry
Narteh, B.
(
Emerald Group Publishing Limited
,
2013
)
An analysis of students' knowledge and choice criteria in retail bank selection in sub-Saharan Africa: The case of Ghana
Narteh, B.
;
Owusu-Frimpong, N.
(
International Journal of Bank Marketing
,
2011-07
)
Corporate reputation and retail bank selection: the moderating role of brand image
Narteh, B.
;
Braimah, M.
(
International Journal of Retail & Distribution Management
,
2019-09-02
)
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Author
Narteh, B. (3)
Braimah, M. (1)
Owusu-Frimpong, N. (1)
Subject
Bank selection (3)
Ghana (3)
Attitudes (1)
Brand image (1)
Corporate reputation (1)
Customer services quality (1)
Front line staff (1)
Image of bank (1)
Patronage behaviour (1)
SMEs (1)
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Date Issued
2011 (1)
2013 (1)
2019 (1)
Has File(s)
No (2)
Yes (1)