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Showing 10 out of a total of 23 results for collection: Department of Marketing and Entrepreneurship.
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Market orientation, learning orientation and business performance: The mediating role of innovation
Mahmoud, M.A.
(
Emerald Group Publishing Limited
,
2016
)
Market orientation as a competitive tool: Empirical evidence from 'quartile one' banks in Ghana
Mahmoud, M.A.
;
Kastner, A.N.A.
;
Akyea, K.S.
(
Journal of Financial Services Marketing
,
2011-12
)
Franchising in African markets: Motivations and challenges from a Sub‐Saharan African country perspective
Kastner, A.N.A.
;
Mahmoud, M.A.
;
Buame, S.C.K.
;
Gabrah, A.Y.B.
(
Thunderbird International Business Review
,
2019-04
)
Consumer trust and physician prescription of branded medicines: an exploratory study
Mahmoud, M.A.
(
Emerald Group Publishing Limited
,
2016
)
Sustainable market orientation: a competitive strategic tool in an emerging economy context
Mahmoud, M.A.
(
informa business intelligence
,
2016
)
Service innovation and customer satisfaction: the role of customer value creation
Mahmoud, M.A.
;
Hinson, R.E.
;
Anim, P.A.
(
European Journal of Innovation Management
,
2017-11
)
The Effect of Trust, Commitment, and Conflict Handling on Customer Retention: The Mediating Role of Customer Satisfaction
Mahmoud, M.A.
;
Hinson, R.E.
;
Adika, M.K.
(
Routledge
,
2018-05
)
Gender, E-Banking, and Customer Retention
Mahmoud, M.A.
(
Journal of Global Marketing
,
2019-05-15
)
Social capital and export performance of SMEs in Ghana: the role of firm capabilities
Easmon, R.B.
;
Kastner, A.N.A.
;
Blankson, C
;
Mahmoud, M.A.
(
African Journal of Economic and Management Studies
,
2019-03-15
)
Market orientation and customer satisfaction: The role of service quality and innovation
Mahmoud, M.A.
;
Hinson, R.E.
;
Duut, D.M.
(
2019
)
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Author
Mahmoud, M.A. (23)
Kastner, A.N.A. (8)
Hinson, R.E. (5)
Mohammed, I. (3)
Tsetse, E.K.K. (3)
Lartey, J.O. (2)
Abubakari, A. (1)
Adams, M. (1)
Adika, M.K. (1)
Agbesi, E.K. (1)
... View More
Subject
Ghana (5)
Export performance (2)
Ghana; Internet; qualitative; relationship marketing; telecommunication (2)
Innovation (2)
Marketing capabilities (2)
SMEs (2)
Trust (2)
' Quartile one' banks (1)
; environmental awareness (1)
Active usage (1)
... View More
Date Issued
2020 - 2023 (8)
2011 - 2019 (15)
Has File(s)
Yes (16)
No (7)