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Showing 8 out of a total of 8 results for collection: Department of Marketing and Entrepreneurship.
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Using Theory in Social Marketing to Predict Waste Disposal Behaviour among Households in Ghana
Tweneboah-Koduah, E.Y.
;
Adams, M.
;
Nyarku, K.M.
(
Journal of African Business
,
2019-04
)
Impact of customization and innovation on hospitality firms’ performance
Tweneboah-Koduah, E.Y.
;
Anning-Dorson, T.
;
Nyamekye, M.B.
(
Journal of Hospitality Marketing and Management
,
2018-10
)
The role of theories in social marketing in predicting physical activity behavior among the youth
Tweneboah-Koduah, E.Y.
;
Adams, M.
;
Acheampong, G.
(
Journal of Social Marketing
,
2019-06-20
)
Using Motivation, Opportunity, and Ability Model in Social Marketing to Predict “Galamsey” Behavior in Ghana
Tweneboah-Koduah, E.Y.
;
Mann, V.E.
;
Adams, M.
(
Social Marketing Quarterly
,
2020-01-29
)
Does past failure inhibit future entrepreneurial intent? Evidence from Ghana
Acheampong, G.
;
Tweneboah-Koduah, E.Y.
(
Journal of Small Business and Enterprise Development
,
2018-01
)
Social marketing: Using the health belief model to understand breast cancer protective behaviours among women
Tweneboah-Koduah, E.Y.
(
International Journal of Nonprofit and Voluntary Sector Marketing
,
2018-05
)
Entrepreneurial orientation and SMEs export performance: The role of social media capital and business network ties
Mahmoud, M.A.
;
Gli, D.D.
;
Amoah, D.
;
Tweneboah-Koduah, E.Y.
(
The International Journal of Entrepreneurship and Innovation
,
2023
)
Green marketing mix and repurchase intention: the role of green knowledge
Mahmoud, M.A.
;
Seidu, A.S.
;
Tweneboah-Koduah, E.Y.
;
Ahmed, A.S.
(
Green marketing mix and repurchase intention
,
2024
)
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Author
Tweneboah-Koduah, E.Y. (8)
Adams, M. (3)
Acheampong, G. (2)
Mahmoud, M.A. (2)
Ahmed, A.S. (1)
Amoah, D. (1)
Anning-Dorson, T. (1)
Gli, D.D. (1)
Mann, V.E. (1)
Nyamekye, M.B. (1)
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Subject
Attitude (2)
Social marketing (2)
Subjective norm (2)
Behavior (1)
business network ties (1)
Capabilities (1)
Customer involvement (1)
Customization (1)
Entrepreneurial failure (1)
Entrepreneurial intent (1)
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Date Issued
2018 (3)
2019 (2)
2020 (1)
2023 (1)
2024 (1)
Has File(s)
Yes (8)