Mobilizing Culture for E-Business in Developing Countries: An Actor Network Theory Account

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dc.contributor.author Effah, J.
dc.date.accessioned 2013-01-02T17:48:48Z
dc.date.accessioned 2017-10-16T10:55:24Z
dc.date.available 2013-01-02T17:48:48Z
dc.date.available 2017-10-16T10:55:24Z
dc.date.issued 2012
dc.identifier.citation The Electronic Journal of Information Systems in Developing Countries, 52(5), 1-17 en_US
dc.identifier.uri http://197.255.68.203/handle/123456789/2288
dc.description.abstract The purpose of this study is to understand how developing country cultures can be mobilized for e-business. Within the developing country e-business literature, culture has been highlighted as a barrier. Less is however known about culture as an enabler. Despite calls for cultural fit, empirical evidence on how to achieve the fit remains limited. This study follows actor-network theory (ANT) as a lens and interpretive case study as a methodology to understand how funeral culture in the developing country context of Ghana was mobilized for an e-business venture. The findings demonstrate an enabling perspective of developing country culture, complementing the dominant constraining view in the literature. The paper argues that although e-business emerged from the developed world, it could be malleable to varied contexts. The paper encourages developing country entrepreneurs and researchers to seek ways to align e-business to local contexts. en_US
dc.language.iso en en_US
dc.subject e-business en_US
dc.subject culture en_US
dc.subject developing country en_US
dc.subject actor-network theory (ANT) en_US
dc.subject Ghana en_US
dc.title Mobilizing Culture for E-Business in Developing Countries: An Actor Network Theory Account en_US
dc.type Article en_US


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