Demand- and supply-side perspectives of city branding: A qualitative investigation

Show simple item record

dc.contributor.author Hultman, M
dc.contributor.author Yeboah-Banin, A.A
dc.contributor.author Formaniuk, L
dc.date.accessioned 2017-11-27T12:36:42Z
dc.date.available 2017-11-27T12:36:42Z
dc.date.issued 2016-11-01
dc.identifier.citation Hultman, M., Yeboah-Banin, A. A., Formaniuk, L. (2016). Demand- and supply-side perspectives of city branding: A qualitative investigation. Journal of Business Research, 69(11), 5153–5157 en_US
dc.identifier.issn DOS link: https://doi.org/10.1016/j.jbusres.2016.04.096
dc.identifier.uri http://ugspace.ug.edu.gh/handle/123456789/22541
dc.description.abstract City branding has become an invaluable source of differentiation for cities around the world as competition between places continues to grow. The current study addresses gaps in extant city branding literature by investigating the brand vision model on a second-tier UK city, Leeds, from the perspective of both brand steerers and brand consumers. The qualitative research approach and case study results from brand steerers and consumers reveal that a high degree of buy-in exists among leading brand steerers. Furthermore, findings indicate some significant differences between the steerers and citizens' vision for the city's brand that prevents the two sets of viewpoints from being strongly aligned; although communalities exist between stakeholder groups, the supply side is taking a more strategic direction whereas the demand side is more pragmatic. Managerial and theoretical implications provide practical recommendations for managers as well as broader suggestions for the research area in general. en_US
dc.language.iso en en_US
dc.publisher Journal of Business Research en_US
dc.subject Place branding, City branding, Brand vision, Case study, Focus group en_US
dc.title Demand- and supply-side perspectives of city branding: A qualitative investigation en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search UGSpace


Browse

My Account