Public Policy Communication: A Study of the National Youth Policy

Abstract

This study investigated the communication channels used by the Government of Ghana to communicate the national youth policy to its ultimate beneficiaries, the youth. The policy communication between government and the youth was ascertained from two 200 undergraduate students of the University of Ghana between the ages of 15-34 who are aware of the existence of the policy. An interview guide and a survey questionnaire were utilised in collecting data and data were analysed with the help of Microsoft Excel and SPSS. The findings of the study indicate that government employed communication channels that allowed for the exchange of policy information with the youth and the youth mostly utilised social media platforms to express their opinions and ideas to government concerning the policy. However, the awareness of policy details among the youth was low.