Browsing by Author University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management

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Issue DateTitleAuthor(s)
Nov-2014Adoption and Diffusion of Electronic Banking Products in Ghana-A Case of E-Zwich CardNarteh, B.; Akwensivie, D.; Quao, K.A.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2014Beyond Transaction: What Influences Customer Relationship Management at Zenith Bank (Ghana) LimitedUniversity of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management; Mensah, K.; Hinson, R.; Owusu-Ntow, M.
Jun-2016Corporate Rebranding and Corporate Brand Image: The Mediating Role of Marketing CommunicationBraimah, M.; Narteh, B.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management; Abubakari, A.
Jun-2013Corporate Reputation and Service Provider Selection in the Mobile Telecommunications Industry in GhanaUniversity of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management; Kastner, A.; Narteh, B.; Iddrisu, M.
Jul-2014Corporate Social Responsibility as a Positioning Strategy: Evidence from the Ghanaian Telecommunication IndustryUniversity of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management; Hinson, E. R.; Buame, S.; Nathaniel, N.
Jun-2015Customers’ Perception of Rebranding and Bank Preference. A Case of GCB BankAdom, K.; Hinson, R. E.; Agana, H. Y.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Nov-2014Determinants of Customer Loyalty in the Telecommunication Industry in GhanaNarteh, B.; Akwinsive, D.; Cofie, R. O.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jul-2015Determinants of Foreign Portfolio Investment: Evidence From Sub-Saharan AfricaMensah, L; Osei, K.A; Atobrah, R; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2015Entrepreneurial Orientation and SME Growth: A Study of the Food Processing Sector of GhanaBuame, S.; Quaye, D.; Alembummah, A. B.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jul-2015Exploring Relationship Marketing and Internet Technology in the Service SectorMahmoud, M. A.; Kastner, A.; Offei, L. J.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2015Factors Influencing Social Media Utilization as a Communication Tool in the Ghanaian Hotel IndustryMensah, K; Hinson, R.E; Kankam, A.W; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2014Factors Influencing the Performance of Small Scale Entrepreneurs in the Garment Industry of the Tamale Metropolis of GhanaBuame, S. C. K.; Adom, K.; Sulemana, I.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2014Factors Influencing the Performance of Small Scale Entrepreneurs in the Garment Industry of the Tamale Metropolis of GhanaUniversity of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management; Buame, K. C. S.; Adom, K.; Sulemana, I.
Jul-2014Healthcare Branding and Consumer Patronage in Ghana.Narteh, B.; Buame, S.C.K.; Mensah, P.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2016The Impact of Marketing Activities on Repurchase Intention and the Mediation Role of Brand Equity in the Ghanaian Mobile Telecommunication IndustryNarteh, B.; Tweneboah-Koduah, E. Y.; Mensah-Bonsu, N. O.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2016The Influence of Facebook Usage on Sales Performance: The Mediating Role of Employees’ Service BehavioursMensah, K.; Kosiba, J.P.B.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2016The Influence of Facebook Usage on Sales Performance: The Mediating Role of Employees’ Service BehavioursMensah, K.; Narteh, B.; Kosiba, J. P. B.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jul-2015Innovation, Competition and Firm Performance in the Service Sector.Hinson, R.E.; Amidu, M.; Dorson, T.A; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2015Investigating Electronic Marketing and Hotel Performance in Ghana: The Customers’ PerspectiveHinson, R. E.; Quaye, D.; Akaba, S. K.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2016Market Orientation Practices and Customer Satisfaction in the Ghananian Banking SectorMahmoud, M. A.; Quaye, D.; Muumob, D. D.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management