Browsing by Author Narteh, B.

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Issue DateTitleAuthor(s)
Nov-2014Adoption and Diffusion of Electronic Banking Products in Ghana-A Case of E-Zwich CardNarteh, B.; Akwensivie, D.; Quao, K.A.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2016Corporate Rebranding and Corporate Brand Image: The Mediating Role of Marketing CommunicationBraimah, M.; Narteh, B.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management; Abubakari, A.
Jun-2013Corporate Reputation and Service Provider Selection in the Mobile Telecommunications Industry in GhanaUniversity of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management; Kastner, A.; Narteh, B.; Iddrisu, M.
Jun-2010Customer Relationship Management (CRM); A Study of Ghana’s Banking IndustryNarteh, B.; Anabila, P.B.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2010Customer Relationship Management (CRM); A Study of Ghana’s Banking IndustryNarteh, B.; Anabila, P. B.
Nov-2014Determinants of Customer Loyalty in the Telecommunication Industry in GhanaNarteh, B.; Akwinsive, D.; Cofie, R. O.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
2014Determinants of customer satisfaction with retail bank services in GhanaNarteh, B.; Kuada, J.,
2013Determinants of students' loyalty in the Ghanaian Banking IndustryNarteh, B.
2007Developed-Developing country based interfirm collaboration: Finding the hidden leverage for successNarteh, B.
2008Donor Facilitated strategic alliance: An assessment of Danida’s Private Sector Development Programme in GhanaNarteh, B.
Jun-2015Firm-Level Determinants of Export Performance of Ghanaian Small and Medium EnterprisesKastner, A.; Narteh, B.; Twum, K.K.; University of Ghana, College of Humanities, Business School,Department of Marketing and Consumer Management
2007Foreign Direct Investment, Learning and Firm Upgrading in Ghana. In John Kuada (ed.) Internationalisation and Economic Growth Strategies in Ghana: A Business PerspectiveNarteh, B.; Sorenson, O.; Kuada, J.
Jul-2014Healthcare Branding and Consumer Patronage in Ghana.Narteh, B.; Buame, S.C.K.; Mensah, P.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2016The Impact of Marketing Activities on Repurchase Intention and the Mediation Role of Brand Equity in the Ghanaian Mobile Telecommunication IndustryNarteh, B.; Tweneboah-Koduah, E. Y.; Mensah-Bonsu, N. O.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2016The Influence of Facebook Usage on Sales Performance: The Mediating Role of Employees’ Service BehavioursMensah, K.; Narteh, B.; Kosiba, J. P. B.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
2013Key determinant factors for retail bank switching in GhanaNarteh, B.
2010Knowledge Transfer and performance in Danish-Ghanaian strategic alliancesNarteh, B.
2008Knowledge Transfer in developed-developing country interfirm collaborations: A conceptual frameworkNarteh, B.
Jun-2016Mobile Money Services Adoption and Customer Behavioural Intentions in GhanaNarteh, B.; Mahmoud, M. A.; Amoh, S.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management