Browsing by Author Mensah, K.

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Showing results 1 to 8 of 8
Issue DateTitleAuthor(s)
Jun-2014Beyond Transaction: What Influences Customer Relationship Management at Zenith Bank (Ghana) LimitedUniversity of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management; Mensah, K.; Hinson, R.; Owusu-Ntow, M.
Jun-2016Forming and Maintaining Intra-Party Relationships: a Two Party Comparative StudyMensah, K.; Adom, K.; Sayibu, I.N; University of Ghana, College of Humanities Business School Department of Marketing and Consumer Management
Jun-2016The Influence of Facebook Usage on Sales Performance: The Mediating Role of Employees’ Service BehavioursMensah, K.; Kosiba, J.P.B.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2016The Influence of Facebook Usage on Sales Performance: The Mediating Role of Employees’ Service BehavioursMensah, K.; Narteh, B.; Kosiba, J. P. B.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jul-2015Marketing Implications in Building Ghana’s Destination image – A Tourism PerspectiveMensah, K.; Ocran, A.V.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2015Political Brand Architecture Management: A Resource Allocation Perspective in GhanaMensah, K.; Tweneboah-Koduah, E.Y.; Amenuvor, F.E.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management
Jun-2015Political Brand Relationship with Voters in GhanaHinson, R. E.; Mensah, K.; Glate, S. N.; University of Ghana, College of Humanities, Business School, Department of Marketing and Consumer Management; Thesis (MPhil.) - University of Ghana, 2015
Jul-2016Political Marketing in Ghana: The Role of Social MediaKastner, A.; Mensah, K.; Dankwah, J.B.; University of Ghana, College of Humanities Business School Department of Marketing and Consumer Management